Marketing information system (KMIS) is an essential factor of developing business’ performance and getting sustainable success. The main goal of the research is to measure effect of MIS on customer orientation and product innovation. Also, another goal is to analyze the mediation role of product innovation in relationship MIS and customer orientation. This study sought to analyze the marketing information system and measure its effect on the customer orientation and product innovation. The data of the study were collected using questionnaire. The data were analyzed using statistical tools and SPSS programming. The results of the study showed that the KMIS can positively and significantly effect product innovation. Also, t
... Show Moreغدت حركة السياحة ظاهرة حضارية معاصرة في العالم تستقطب الاهتمام سواء من قبل الافراد او الحكومات , فتساعد السياحة في توفير فرص عمل مدرة للدخل , وتساهم في توزيع مرافق التنمية في انحاء البلاد , مما يعني رفع المستوى العمراني والحضاري ودعم ميزان المدفوعات وتكتسب تنمية السياحة اهمية خاصة من خلال تدفق رؤوس الاموال الاجنبية للاستثمار في المشاريع السياحية, ومن خلال الاستخدامات العلمية للموارد الطبيعية
الهدف من ه
... Show Moreالحمدُ للهِ ربِ العالمين ، والصلاةُ والسلامُ على خيرِ خلقِه أجمعين محمدٍ الرسولِ الأمينِ ، وآلِه الطيبين الطاهرين ، وصحبِه الكرامِ الصديقين.
أما بعدُ ، فإننا نكتنِزُ من قولِه تعالى:{إِنَّا أَنْزَلْنَاهُ قُرْآنًا عَرَبِيًّا لَعَلَّكُمْ تَعْقِلُونَ} [يوسف/2] أنَّ اللهَ عزَّ وجلَّ قد حبا اللغةَ العربيةَ بمزايا بيانٍ لم تحظَ بها لغةٌ من لغاتِ الأُممِ الأُخرى غيرِ العرب
... Show MoreThe research aims to improve the effectiveness of internal control system according to a model COSO, by identifying the availability of system components according to the model and then improve the effectiveness of each component by focusing on areas for improvement in each component, as it was addressed to a model COSO and then Maamth with the environment, the current Iraqi by introducing some improvements on the form of some mechanisms of corporate governance of the Council of Directors, and senior management, the Audit Committee, Committee appointments, especially that supplies application available in the laws and legislation, the current Iraqi, taking into consideration to make some
... Show MoreOral squamous cell carcinoma (OSCC) is the most common malignant neoplasm of the oral mucosa. Human papillomavirus (HPV) virus cause a broad scope of diseases from benign to invasive tumors, types 16 and 18 classified as carcinogenic to humans. This study aimed to provide the first molecular characterization of HPV types in Iraq. Thirty-five unstimulated whole saliva samples were collected from histopathologically confirmed patients with oral cancer were enrolled in this study. Genomic DNA was extracted from exfoliating cells to amplify HPV-DNA using HPV-L1 gene sequence primers by polymerase chain reaction method (PCR), the viral genotyping was performed using direct sequencing method. HPV genotypes identified were deposited in Gen
... Show MoreIn this paper, a fast lossless image compression method is introduced for compressing medical images, it is based on splitting the image blocks according to its nature along with using the polynomial approximation to decompose image signal followed by applying run length coding on the residue part of the image, which represents the error caused by applying polynomial approximation. Then, Huffman coding is applied as a last stage to encode the polynomial coefficients and run length coding. The test results indicate that the suggested method can lead to promising performance.
Communication is one of the main elements of culture, it is the source of its formation and a factor of its development and spread. Communication is a 'dynamic' cultural process and is an integral part of the political, social, economic and cultural aspects of people. Therefore, mass communication means help in the course and movement of individuals and cultural communities. The relationship between media and culture according to this perspective is one of many key factors and influential forces that make it coherent and sometimes intertwined. It is a problematic relationship that leads to research and study in order to lay the right foundations in the orientation towards the audience.
Mass communication has many basic functions.
... Show MoreThe aim of this study is to find out the effect of reciprocal teaching on the fifth literary class pupils in acquiring the skill of geographic map reading. The researcher uses the partial experimental design/pre- post-test for two equivalent control and experimental groups.
The population of the study is represented by the fifth literary class pupils at a school of the Directorate of Education /Baghdad Karkh second. The sample is selected randomly as section (A) the experimental group and section (C) the control group. The sample total number is (60) pupils, (30) pupils for each group. The two groups are equalized in the following variables: IQ, age and the pupils’ previous geog
... Show MoreThis research provides information on the heat transfer in the cavity by natural convection which has a partially open side with a ratio (A = 1, 0.75, 0.5, 0.25) to the surroundings for cooling. It is filled with porous media (glass beads) and saturated with air. The bottom wall was heated with a constant heat flux (q = 1500, 3000, 4500, 6000) W/m2 while the top and other walls of the cavity were well insulated. The porous media had small porosity (0.418), a range of Rayleigh number Ra (57.6-1470). The distribution of temperatures, the local Nusselt number, and the average Nusselt number were all extracted from the testing rig's temperature data. It is clear that the fluid flow and heat transfer are affected b
... Show MoreAbstract
This research aims to evaluate the application of the inspectors general of global indicators offices according to the axles (leadership, strategy and planning, employees, partners and resources, process management) and through the assumption main research which states that (there is an application for global indicators to evaluate performance in the offices of the ministries under study) which are subdivided into five sub-hypotheses according to the classification and division of the five axes of the checklist.
The researchers have taken refuge in the process of assessing the performance of the check list which included global i
... Show MoreThe aim of the present research is to know the following : What are the Science and technology, society and environment issues (S.T.S.E) which included in the content of thechemistry Book second grade intermediate ? And to achieve the objective of search The two researchers has prepares a list of science and technology, society and environment issues (STSE) consisted of (9) key issues namely (Air quality and the atmosphere, sustainable development, water security, health and preventive security, mineral resources investment, pollution of various kinds, energy, food industry, production of weapons technology) and from which (70) sub-issues emerge,Arbitrators competent agreement has been received . Then, thetwo researchers analyzed the con
... Show MoreA new ligand (5-(2-benzamido-N-methylacetamido)-4-((3,4,5-trimethoxycyclohexa-1,3-dien-1-yl) methyl) pyrimidine-2-yl) amino)boric acid was synthesized by the reaction of trimethoprim amide derivative with boric acid, as well as its metal complexes with Co (II), Ni (II), and Pt (IV). Spectral methods such as Fourier transform infrared spectroscopy, ultraviolet-visible spectroscopy, and proton nuclear magnetic resonance (1H-NMR) spectra, along with thermal analysis (TG/DTA), elemental analysis (CHN), and melting point, were used to characterize the synthesized compounds. This study conducted additional examinations for metal complexes, including molar conductivity, magnetic susceptibility, chloride, and metal content. All synthe
... Show Moreشهدت الأونة الأخيرة على الصعيد العربي انطلاقات جادة في السرد النسائي وتنامي الابداع الانثوي في المشهد الثقافي، إذ امتاز السرد في الإبداع النسوي برؤية حداثوية وذلك لاستجابة المبدعات لحوافز التطور الفني القصصي .
فأكد حضوره وفعله وتميز برصيده الفني فلم يعد بالامكان أهماله أو اغفاله ... أصوات نسائية سعت للمشاركة الفعالة مع الصوت الذكوري في بناء المجتمع وتقويمه وتبادل الرؤى والمشاركة الحقيقية في ميدان الح
... Show Moreلقد تضمنت الرسائل الديوانية الكثير من الموضوعات التي تخص سياسة الدولة الداخلية ومن الموضوعات التي تدخل في باب سياسة الدولة الداخلية، تلك الرسائل التي تكشف حقيقة الظلم الذي اتصف به بعض العمال ( ولاة الأمر في بعض المقاطعات الادارية) ومن تلك ماكتبه ابن ابي مطرف العبدي الى احد هؤلاء العمال عن وزير المهدي ابي عبدالله معاوية بن عبدالله بن يسار ، فأما الراسخون في العلم ممن قد عرف سيرتك، وما ابدى لهم الله&nb
... Show MoreIn the current research work, the prepared new ligand 3hydroxy-2-(3-(4-nitro-benzoyl) thiouriedo) propanoic acid (NTP) has undergone synthesis through the reactions of 4-nitrobenzol isothiocyanate with the serine amino acid; its complex has been studied by effects of the temperature ranging within (25-45 oC) and various concentrations on molar conductivity values from Arinus' law application, by which decomposition constant and uniform molar conductivity is determined. The thermo0dynamic parameters (i.e., ΔS, ΔG, and ΔH) have been estimated and then discussed. Results have shown that the level of the molar conductivity increases with the degree of temperature and decreases with the increase of the concentration usi
... Show MoreTransition ion complexes have various commercial and technical uses, including antibacterial, antifungal, and anticancer medications and catalysts; their characteristics are critical regarding their kinetic impact. This study aims to synthesize new complexes, copper and nickel complexes, characterize them using spectral techniques, determine their chloride content, evaluate their anti-oxidant effect, and examine the antibacterial activity of the ligands and their complexes against gram-positive bacteria (Staphylococcus), gram-negative bacteria (Escherichia coli), and Candida albicans. All chemicals were used strictly as provided, with no additional purification; CuCl2.2H2O and Ni(
... Show MoreOpen sets may be viewed as an extension of semi-open sets by applying the notions of semi-open sets and grill nano to nGs-open sets, with the following four goals in mind: The objective is to characterize nGs-open sets by examining and proving numerous of its attributes and comments. And investigate and define new kinds of functions based on the concept of nGs-open sets, using sets of nGs-open sets, we will define a new type of Compact type and call it nGs-open compact then we will find the relationship between these new types of Compact type with nano compact. We will also talk about the relationship between nano grill semi-open sets and continuous functions and the relationship between nano grill semi-open sets and irresolute fun
... Show Moreيمتاز الاعلان السياحي على شبكة الانترنت بخصائص الفورية والحداثة والواقعية والجاذبية والتفاعلية مما يساعد على جذب السياح للتعرض للرسالة الترويجية وتبني المنتوج السياحي الذي تروج له , خصوصاً بعد تطور صناعة الاعلانات السياحية الفيديوية واضافة الكثير من المؤثرات الصوتية والمرئية والموسيقية مما ادئ الى اشتداد المنافسة بين المواقع السياحية على الشبكة لاجتذاب السياح وزيادة الايرادات السياحية وبالتالي تحسين
... Show MoreThe aim of this research is to construct an educational program in light of the theory of behavioral cognitive and its impact on the development of the efficient response to students affected by crises (centers of your right to education). To achieve the objectives of the research, two scales were developed by the researcher in addition to two equivalent hypotheses were formulated. The scale contains (26) items divided into five fields; for its validity and reliability were derived based on the measure of efficient response, an educational program based on the theory of behavioral cognition. The test and the educational program were applied to a sample of (60) students from the centers of your right to education, divided into experimenta
... Show MoreThe research study includes shedding light on the sas dance in Iraq, as it is one of the popular legacies that are rich in the Mesopotamian civilization and because of the different practices it has in the different occasions on which these dances are held. Which is one of the kinetic arts widespread among the classes of Iraqi society. The researcher explained its features and artistic content that characterizes Iraqi music. The (methodological framework) reviewed the justification, importance and purpose of the research, and the limits of the research that included the (National Troupe of Folk Art) as a human limit to discover the artistic methods of the Sas dance and then define the terms of the search. The "theoretical framework" cont
... Show MoreThe two quality management concepts of benchmarking and poor quality cost measurement have been developed completely separate from each other and without any interaction between them. Both have also experienced some shortcomings that to some extent has limited their use and results. This paper explores these shortcomings and demonstrates how benchmarking and poor quality cost measurement in some ways is similar and in other ways complement each others’ weaknesses. An integrated framework that combines the two concepts into a powerful approach for assisting an organization’s quality management work is presented. Different points of intersection between the two concepts in this integrated framework are discussed, and it is demo
... Show Moreالتلوث يعني حدوث خلل في الحركة التي تنشأ بين مجموعة العناصر المكونة للنظام الايكولوجي، وينجم هذا الخلل لدخول نفايات الانتاج والاستهلاك باتجاه النظام الايكولوجي بأحجام وانواع تفوق قدرته على التنقية الذاتية لاسيما المواد السامة او المعقدة التي يصعب التعامل معها مما يؤدي الى اخلال في الحركة التوافقية بين عناصره. والتلوث الاشعاعي من أخطر انواع التلوث الذي عرفه الانسان وتكمن خطورته في تسلله الى جسم الانسان&nbs
... Show Moremany painters tried to mix colors with Music by direct employment through colorful musical pieces or the use of multiple instruments and techniques , or vice versa, including the French artist )Robert Stroben(, he transferred the piece of music to be depicted on the painting and worked on the tones of music (Johann Sebastian Bach) by dropping the color on the lines of the musical scale, for example (the C tone) ranging from brown to red ( Tone La A) from gray to orange, and so on, the presence of links and similarity factors between the world of music and the world of colors facilitated the process of linking musical notes with colors, the most famous of which was presented by the world (Newton) in the circle of basic colors and linking
... Show Moreتواجه طلاب التصميم الداخلي مجموعة من التحديات في فهم الإبداع وتطبيقه أثناء التصميم وهناك العديد من التقنيات والأساليب للطلاب لتشجيع عملية التصور الإبداعي للتصميم.وتعد حل المشكلات الابداعية واحدة من أكثر التقنيات فاعلية التي تساعد في تحقيق الإبداع في العملية التصميمية. يهدف هذا البحث إلى التحقيق وتحليل طريقة حل المشكلات الإبداعية وعلاقتها بالإبداع ،وهنا يتم التحقيق في مدى فهم الطلاب للعملية الابداعية وك
... Show MoreThe working of the some designer was recognize by the Production and introduction of the design which have special stemp and style determind by the experience and the Knowledge ability for the Designer which change the ordinaries shape to the develops shaps bening ideas and new meanings un known to the viewen make the design at high level of creative and the designer acquest experiennce and new skill in his way for the designs and the art march-out which clearly demonstrate on all the graphical work so the high research conserned on the knowledge and detect about the methods constructing of the ability and expernence for the graphic designer become it is decisive worker in effective or net effective the designers work and any consist whi
... Show MoreThis research was dealing with the aesthetic impact of encryption in form and content and aesthetic implications in the design of contemporary fabrics. That's where the design of the cloth is linked to the continuous development and continuous innovation and the pursuit of the all-new innovative designs and at the same time an unmarked Cryptographic with semantics and symbols reflect reality aesthetically pleasing and contains four chapters on the research :The first chapter discusses the research problem and its significance is the current quest ( encryption in form and content in contemporary designs fabrics and aesthetic implications ) in that it shows the importance of encryption in the design of fabrics and foundation design configu
... Show MoreWe need to know the basic facts concerning planning top and bottom limits including any critical levels or the threshold over which the cost would be much higher for land development. Therefore this paper concerned with Baghdad Municipality decision No.2/1004 dated 7/12/2004. The reason behind this decision is the hope to face up at least in the severe housing crisis in the city of Baghdad. This paper attempts to know the attitude of the local community in the general through a field study of people living near such dwelling where third floors are added of. This might indicate any positive or negative effects whether on short or long-term including its effect on the theoretical side including the population growth of Baghdad, the
... Show Morethe visual and aesthetic characteristics of the city depending on understanding several levels of visual and aesthetic characteristics to the city, starting with the study of the physical characteristics and morphology of the city in general, and urban style to it, and then study of visual composition of the city from the optical components that affect the composition of the image (visual composition) of the city represent by pathways, borders, regions and the specific features as classified by (Kevin Lynch), and then studying the details and the attention of all elements that would confer the beautiful appearance as necessary for the needs of society and the environment in general, for example, interest in the distribution and c
... Show MoreReduction represents a form of artistic abstraction to express things with formal symbols that suggest the content of the idea, as the beauty of the design artwork cannot be unique in the form only, but in revealing its meaning as well. He resorts to shorthand to express the content of his idea related to design necessities and needs to achieve a specific function whose role is crystallized through the form that follows the function. The importance of the research was also represented in: Benefiting workers and scholars in the field of design with regard to shorthand and implicit in graphic design. The aim of the research: to identify the relationship between implicit meaning and reduced forms in graphic design. And the aesthetic of fo
... Show More