Visual discourse in cinema and television is an expressive medium that carries its audio and visual elements and is effective in influencing the memory of the recipient, according to multiple patterns of forms and representations aimed at persuasion, influence, entertainment, enjoyment and knowledge. This speech will not pass by the recipient without difficulty, as the multiplicity of forms and techniques of image presentation and the diversity of contents derived from different beliefs, concepts, ideas and perceptions may sometimes reach intersections and conflicts, which is reflected in the form of the screen and the theory of television. This motivates us to know the ways in which audio-visual discourse is produced on television, whic

The research discussed the role of interrelationships between the product attributes and the individual identity of the brand and the user, starting from reviewing the identity concepts in the general design propositions and the identity from the industrial design perspective, and highlighting the role of the attributes in identifying the individual identity of the product, which would enable the user to adopt them to be representative of his identity, starting from identifying the importance of the identity being characterized by three major elements: innovating products in the user's viewpoint, viewing the user's environment, the methodology of the design language, and identifying the identity attributes in the industrial product start

This research is concerned with documenting and chronicling the art of NFTs art in the Saudi artistic cultural scene, the importance of which stems from the lack of scientific sources that document this field until the preparation of this research and aims to trace historically the emergence of the field of NFTs art in the Kingdom of Saudi Arabia in the arts sector through the experiences of Saudi artists. The most prominent events for the culture, arts and technology sector, and other Saudi sectors. The research dealt with the history of the emergence of the field of NFTs art, which extends from the history of digital arts, and reviewed the most famous works of NFTs art.
As a result of the technical revolution and the artistic move

The movement is considered one of the important factors which attracts the receiver attention in designing artificial works in general, and especially in the advertisements, moreover the subject of the movement in the designing advertisements needs more care and study by the scholars. From this importance and from reaching to the basic streams of the research topic (the effect of the movement in the graphic design) the problem of the research has been set according to the following wonder:

• What is the designing process that establishes the movement in the commercial advertisements designs?

      The researche

  eroticism formed a basic focus in contemporary studies and caused a problematic clash in terms of terminology, as some interpreted it by pornography and another interpreted it as aesthetic, so this research came to seek to decipher this terminological clash, and to be known as erotech in terms of cognitive significance, Accordingly, the research culminated in four chapters. The first chapter (Methodological Framework) talks about the research problem that came according to the following question: “How is the erotic act built in the theatrical text and what are the epistemic connotations that express its subjectivity? Then followed by the importance of research and the need for it, then the objective of the research, and the boun

The products of the surrealist school since its inception to this day have greatly influenced art in the world, so we find many artists around the world invested in their visual texts the forms generated by surrealism, and here the researcher raises several questions: What are the formal vocabulary that directly or indirectly refers to Self-used by the surrealist painter? Was the surrealist form understood as intended by the movement? In these questions, the research problem is summarized. The importance of it lies in identifying the references to the form of the human self, which are related to the psychological field in the works of the surrealists, especially Salvador Dali. Then the researcher chose his research community from the wor

Although the majority of trends confirm the design aspects of the performance, functional and aesthetic design of the product. However, the attention was more focused on the nature of the plastic for those results, it is through the appearance of formal and guaranteed career such as designing Achieved adopt us the extent of the impact Relations Association between the elements and principles of design to achieve complementarity in the completed design of aesthetic and functional significance expressive and symbolic and in doing so has introduced a lot of new concepts for the arrangement and organization, coordination and functional classification of the unfinished design gave way to show diversity trends in the design of industrial produ

يتناول البحث الموسوم (تكاملية الأداء الوظيفي في تصميم المنتج الصناعي ما بين التحكم الذكي والتقليدي) دراسة أثر التقنيات الرقمية على المنتجات الصناعية وعملية التكامل بين منظومات المنتجات الصناعية من خلال تداخل واشتراك وظيفة كل منظومة مع المنظومات الأخرى، فهو يهدف الى إيجاد مقارنة في ادائية المنتج الصناعي ما بين التحكم الذكي والتقليدي. واشتملت حدود الدراسة على المنتجات الصناعية ذات التحكم التقليدي والتحكم

إن سلسلة من الأزمات التي تهدد الاستدامة تضع البشرية في مأزق بين المخاطر البيئية والمخاطر المجتمعية المرتبطة بالاستخدامات اليومية. ولمواجهة احد التحديات الروتينية في الحياة اليومية، بحثت هذه الدراسة في حل الاحتكاك بين استدامة الاقتصاد الأخضر والحفاظ على البيئة من خلال مقارنة تجربة استخدام زجاجات المياه البلاستيكية ذات الاستخدام الواحد والزجاجات العادية بين فئات عمرية مختلفة.

وهدفت الدراسة تسليط الض

يتسم الاعلان الالكتروني بصفات تجعله يواكب تطورات العصر في الوصول الى المتلقي بسهولة ويسر وذلك لاستعماله اخر التطورات التقنية، فضلا عن انه يتلائم مع توجيهات الإنسان وطريقة معيشة وطموحاته للوصول بما هو أفضل، وتفسح له المجال للاختيار بأسهل الطرق، وهذا اهم ما يطمح في الوصول اليه اصحاب الشركات والمروجون بالطريق الإعلانية، وهنا يبقى هذا المسعى مترابطا بطريقه تقدم الرسالة الإعلانية ضمن نسق يحقق الهدف الوظيفي و

تعتبر السينما فن وإبداع بالإضافة إلى كونها صناعة قائمة بذاتها، تتشكل بفضل التقنيات التي تساهم في خلق الواقع والخيال لتوظيف شكلاً آخر من التصورات المنطقية عندما تكون لها حضواً مباشراً بالإضافة إلى إمكانية هذا الفن من صناعة الرأي العام حول الظواهر المحيطة بنا وكيفيات تناولها، وكذلك تبني جسور التواصل بين الفن والمجتمع، كما أثبتت السينما طيلة مراحل تطورها أنها قادرة على صناعة الصور الذهنية الإيجابية بتواصله

يتناول هذا البحث اهم عنصر من عناصر البناء الدرامي الا وهي الشخصية السينمائية داخل فضاء الصورة السينمائية, والكيفيات التي يتم بها تحول الشخصية والتكيف مع الاحداث الفيلمية, من خلال الافعال وردود الافعال مع باقي الشخصيات الفيلمية, اذ قسم الباحث البحث الى خمس فصول فكان الفصل الاول الذي يحمل العنوان (الاطار المنهجي) والذي احتوى على (مشكلة البحث التي انتهت بالتساؤل الاتي: كيفيات و اليات المعالجة الاخراجية للتحول

ان فعل بناء المعارف والمفاهيم الفكرية والثقافية تتطلب تشكيلا درامياً معرفياً جمالياً لتوليد ابعاداً تأويلية لتكوين مسافة موضوعية جمالية للمتلقي يأخذ حيزاً لاستقطاب مرتكزات ومديات القضايا الاجتماعية واستنباط معالجاتها الاجتماعية وفق قراءة الاختلاف والمغايرة التي ينتجها الخيال الاجتماعي للكاتبة المسرحية.
وبطبيعة الحال فإن للمسرح النسوي خصوصية في تدوين القضايا الاجتماعية ومن هنا تنبثق مشكلة البحث ا

تأتي ألتغيرات ألشكلية في، ألتصاميم ألكرافيكيه على وفق محددات التشكيل البصري المرئي لمخرجات ألعناصر ألتصميمية التي تعتمد في بنيتها على آليات عمل تنبع من فكرة التصميم وتنتهي بالعمليات المصاغة في الحقل البصري. التي تحكم الظاهر من ألتغير ألشكلي كونها تعتمد مبدأ الظاهر والخارجي في أنماطها وتكويناتها وبهذا يمكن أن ترتبط مجموعة ألتغيرات ألشكلية للمظهر العام في ألمنجز التصميمي على صناعة التصميم والتغير محكوم ب

الممثل هو الاداة المهمة والعنصر الاكثر فاعلية لعرض الافكار والصور الثقافية والفنية خاصة وانه يتصدر مجموعة العناصر المسرحية كعنصر حي وفعال يمتلك قدرة بناء مجموعة كبيرة من العلامات عن طرق الفعل الذي يقوم به مع كل العناصر الموجودة داخل منظومة العرض والممثل كظاهرة يعمل على تنظيم تلك القدرات الجسدية والصوتية وتطويرها لتشكيل وتنظيم تلك العلاقات المتحولة والمتحركة مع نفسه او مع الاخر او مع بقية عناصر العرض الاخ

The concept of social graphic design is one of the most critical areas that highlight the designer's knowledge of social responsibility by employing design skills in community awareness. This study focused on defining social graphic design, the meaning, practices, and strategies for designing awareness posters. This study reviewed two examples of awareness posters that reflect the Saudi designer's practices. The results summarized that social graphic design is a concept not taught directly but gained from permanent practice in designing awareness posters that interact with community issues. The designer's understanding of his social events and their sensing in the visual form of a poster reflects the designer's social awareness. Social g

    تأتي المفاهيم البيئية لتؤطر علاقات التوافق الحديث في التصميم الداخلي التي تبنى عن طريقها المعالجات الفنية والابداعية على وفق مخرجات تصميمية تؤلف بين جنباتها معطيات الحاجة الوظيفية عن طريق أولويات التوظيف المادي لمكونات الطبيعة وما تحتويه البيئة من نظم تشتمل عليها وسائل الاندماج الايكولوجي (النظم البيئية) بين الفضاءات الداخلية وطبيعة المكونات الحياتية لتحقيق فعل الانسجام والتكيف وما ينتج عنها

The research dealt with the study of the element of time in the cinematic language and the role it plays in creating the aesthetic meanings in the documentary film by means of the various structural constructions with which time is constructed. The research included the introduction and the problem of research, which was represented by the following question: (Did the documentary film adopt the values of time formats in the fiction film or it created for itself special linguistic formulations and models which achieve the aesthetic concept?). It also included the importance of research, the need for it and its goal in addition to clarifying the limits of research.The theoretical framework included three sections the first of which is the

Formed a decoration element Tzeigna important holidays linear, since regulating mechanism of vocabulary and formative elements Btnoatha through activation design with space linear in order to add value expressionistic, and achieve career goals and aesthetic, has promised these diversities and one of the finest artistic achievements that excelled the designer patterned through expertise and skill in the output of the design artwork beautiful image to fit with the importance degree in the field of calligraphy and set the rules, and was questionably basic research problem is the following:
What are the variations in the design of linear motifs Vacations?
In order to solve these problems and to reach the desired outcomes research ai

The Department of Art Education in the College of Fine Arts is one of the educational institutions that aims to prepare teachers specialized in teaching art education in secondary schools and other educational institutions, which forces those in charge of preparing the curricula for this section and developing it, taking into account the rapid scientific and technological development. And the subject (Music Appreciation) is one of the subjects taught for the third grades in Art Education departments, and through the exploratory study carried out by the researcher it became clear to him that the Faculties of Fine Arts agreed to define their educational objectives and outputs in the subject (Music Appreciation) in Art Education departments

The results of previous scientific studies showed that knowledge is something and application is something else, that's why teachers' preparation programs focused, in the present time, on special standards for knowledge and performance, i.e., who has knowledge is not necessary able to apply it in his life or in his field of work, which led to the existence of a gap between knowledge and application. Based on that, those interested in (teachers' preparation) reconsidered their work evaluation, thus the concept of competency appeared at the end of the sixties of the past century to address the negative in teachers' preparation.
The following contains a number of competency features in teachers' preparation programs:
Teachers' effec

Evolution in the modern era Which led to the rapid change in the forms of industrial products For many reasons, So put current research into question the view (What are the design requirements that define the formal change in the Iron clothes)? To reach the aim of In the design cornerstonesUnderlying the formal changethe Iron of the clothes, In the first section shed light on the development stages of systems design lists the historic stages of development and energy operator devices irons and mechanism of action and internal components, while in the second part, which was entitled (The role of technology and the factors influencing the change formality of Iron) touched on the three topics which technology modern industrial and receiver,

Treatises concerning analyzing the interior spaces multiplied and their directions varied, that some of them analyzed the interior space on the basis of the intellectual and philosophical affiliation or the historical period and others in the light of the concept and mechanisms of the shape. The researcher has not been able to find a research that dealt with analyzing the space within the systems of shape generation, thus it is possible to determine the research problem with the following question: to what extent is it possible to analyze the interior space based on systems of shape generation? As far as the importance of the research is concerned, it sheds light on five of the systems of the shape generation which are: Syntax, shape gra

After the spread of the function of the scenographer in the modern theater, his vision has become present in most of the theatrical works and because the director is the master of the work and the owner of the vision that appears in front of the audience, the overlap between the visions of each of them was required. This research is an attempt to detect the overlap and disengagement in the work of each of them.
The research is divided into a methodological framework that included the research problem, importance, limits, and purpose, and then the definition of terms. In the theoretical framework, the research dealt with two theoretical sections that pave the way for raising ideas related to this subject: the first section (scenography

This research to study the effectiveness of the reception in the interactive theatre revealed the impact of this receipt in the educational process, and has focused on regarding the role of interactive theatre in education, the role of the interactive receiver, and how this type of theater that have an impact on the process of learning and education aimed at the receiver positive actor, this research was to examine this in detail through theatrical prepared for this purpose with a group of students (fine arts Institute for girls/morning), and marking research under Address (effectively receive interactive theatre) as taken from the theme Finder receive education through theatre material for consideration, as follows:

1. 1. Ch

The decoration structure in calligraphy painting is one of the variables that characterized the structure of the calligraphic composition due to the artistic, aesthetic and expressive properties of the letters of the Arabic calligraphy, which are represented by flexibility, compliance and the ability to form. Therefore, the researcher defined his problem by asking the following question: What is the decorative structure in the calligraphic painting? The study aimed to reveal the structure of the ornamentation in the calligraphy painting, while the researcher dealt with in the second chapter three sections, the first (the ornamental concept and meaning) and the second topic (the structural characteristics of the Arabic letter in the calli

The present research deals with studying the formal variations for the Quranic calligraphy at the beginning of Islam , as being regarded from the original Arabic calligraphies which were developed later till they became as they are now, where the calligraphers in pushing for simulating these original calligraphies and knowing the methods of their writing by the calligraphers at that time.That helped in enriching and developing the aesthetic and designing valuesFor these calligraphies, as being calligraphic achievements represent transmission resulted from the objective, aesthetic and indicative vision in producing the verses according to a certain form. This has a clear impact in tendency to the technical, aesthetic and expressing develo

Modern critical theories revealed polemical views about the reality of the existence of communication - as a necessity for building a deliberative discourse - in the theater or not. To the theory of communication with all the conditions it imposes on thinking, interaction, and emancipation of selves in different contexts.
Therefore, the current research included four chapters, the first chapter dealt with the research problem, which was represented in (the philosophy of sensory and physical communication in theatrical performance), and the first chapter included the importance of the research, its goal and its limits, and ended with defining the terminology, and the second chapter included (theoretical framework) the first topic (ph

      What concerns the research is employing the modern technology  in a compatible way, because it has multiplied  with the visual  working functions and has grown  in a special way with the development of the digital graphic design field  which represents a crystallization  product according  to  investigation and experimentation mechanism within the field of the scientific research  in the design field and development of the skills of the first designing worker, who always seeks to find working and functional structures in order to produce a design  with a clear meaning by utilizing the technological  abilities including the acoustic tech

The interpretation is one of the means used to by the designer to construct his perceptions of the world in which he lives, either to better understand or rediscover or reproduce the new thing and the creative thing which is characterized by novelty and originality. The design innovations in the political posters, achieved by the designer, result from his perceptions for the response towards a certain subject through what he has of practical experience to interpret his ideas and his desire to achieve harmony with the reality and compatibility with his aims in visible visual effects that will be established in the recipient's memory and stimulate his senses in the realization of the content of the media message. The political poster has a