The current study is qualitative in nature; it focuses on examining the participants‟ various pictorial representations of the word APPLE to ultimately understand their patterns and sources of thinking. That is, the study is basically focusing on the concept of concept, the invisible part of language. To meet this objective, the researchers adopted Fillmore‟s (1982) theory of Frame Semantics. Data of the study has been collected from two sources, secondary and primary, as represented by the concrete word APPLE, and the eight purposively selected participants for being talented in drawing, respectively. The study has concluded that at the denotative level, the word APPLE has encompassed a range of different details, let alone the connotative aspect of it. The participants have not only disagreed denotatively, but they have also varied stylistically through attaching different adjectives and nouns to the word apple, such as bitten, rotten, complete, colored; apple iphone, teeth, tree, lady, etc. Further, not all the participants have associated APPLE to the fruit; P1, for instance, thinks metonymically, as she recalls an iphone device, whereas P5 thinks metaphtonymically. The word APPLE represents a catalyst for highlighting an array of various frames, frame elements, and scenes reflecting as a result the participants‟ distinct levels of experiences, awareness, level of thinking, etc. Finally, the theory of frame semantics has proven its applicability to visual images particularly to pictorial concepts.
Marwa Ziyad Tariq1 & Rana H. Al-Bahrani2 College of Political Science-University of Al-Nahrain1 & College of Education for Women-University of Baghdad2 – A Cognitive Linguistic Study of Political Caricatures Based on Students’ Construes
The present paper aims to examine the use of the persuasive rules in texts and images to determine the role of these visual modes in recalling or adding what they mention. Such a study helps set clearly which visual mode is much more convincing, the image or the text. Scholars generally agreed that the visual mode is more persuasive. However, such a statement is general as it does not state exactly which type of visual mode is more convincing. Accordingly, the research questions highlighted here are: What are the persuasive strategies invested in any of these two visual modes, texts and images? And, what is the role these visual modes play to enhance the sense of persuasion? To achieve the objectives, the researchers will adopt the
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The present study is qualitative cognitive linguistic study. It aims to examine the number and type of construal operations highlighted by Croft and Cruise (2004) by the participants when deciphering silent animated animation. To meet the objective of the study, two silent animated films have been selected from Strange Trend YouTube group to be the data of the study. The type of animations selected address social and human issues that might be encountered in any society at any time. The model used in the analysis is Croft and Cruise’ Adapted version of Construal Operations. The study has concluded that the majority of the participants unconsciously passed through these stages; however, the number of these stages were sometimes minimized t
... Show MoreThe present work is qualitative descriptive. It aims to examine the idiosyncratic schema when deciphering the selected violence-based panel from Nasser Ibrahim’s caricatures. The researchers accordingly adopted part of Sharifian’s (2011) Cultural Schema model, particularly that part that is concerned with the examining the micro/idiosyncratic level of understanding. The study has revealed that the participants have not only differed among themselves regarding the way a figure is being denotatively conceptualized, they also highlighted different exact conceptualizations for the same figure, such as: using various adjectives that reflect various levels of intensity, emphasizing the behavioral aspect or the appearance of the figure, ado
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The present work is qualitative descriptive. It aims to examine the idiosyncratic schema when deciphering the selected violence-based panel from Nasser Ibrahim’s caricatures. The researchers accordingly adopted part of Sharifian’s (2011) Cultural Schema model, particularly that part that is concerned with the examining the micro/idiosyncratic level of understanding. The study has revealed that the participants have not only differed among themselves regarding the way a figure is being denotatively conceptualized, they also highlighted different exact conceptualizations for the same figure, such as: using various adjectives that reflect various levels of intensity, emphasizing the behavioral aspect or the appearance of the figure
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The present work is qualitative in nature. It aims to investigate the use of visual attention/persuasive strategies in both Iraqi Arabic and American English Facebook advertisements. To achieve the objective of the study, the researchers have selected (4) representative advertisements; (2) from Iraqi Arabic and (2) from American English. The data has been analyzed using Frame semantics theory by Fillmore (1995). Results have shown that textually, both languages invest almost an equal amount of persuasive techniques. However, Iraqi Arabic advertisements involve using swearing expressions and repetition, which is part of their culture. Pictorially speaking, in both languages, the role of images is important and supportive, but not alternative
... Show MoreThe current research is concerned with studying the decisive answers which are considered quick and conclusive. These answers can effectively interrupt the opponent's argument and close the dialogue.This research is concentrated on deliberative methodology focusing on the decisive answer's activity and ending them through several completing and argument sides. This research consists of an introduction and three parts, the current introduction is focused the light on the concept of decisive answers and its uses in literature and the scarce of speech, and how to consider it with one dialogue description,that dialogue constitute by ? The first part is concerned with those answers through the deliberative methodology and classifying decisive
... Show Moreتهدف الدراسة الحالية والتي هي جزء من رسالة ماجستير الى دراسة دور اللغة غير اللفظية في زيادة الشعور بالإقناع بين السياح بشكل عام. الدراسة الحالية هي دراسة مقارنة في طبيعتها، اذ تسعى إلى رفع مستوى معرفة الناس والمصممين بقراءة الصور وتعزيز الشعور بالإقناع بين السياح. لتحقيق تهدف الدراسة، قامت الباحثتان بجمع عدد من التقنيات غير اللفظية التي اقترحها الباحثون التاليون: دمبلبي و بيرتون ((1998، جويت و ا
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The contemporary age has witnessed many challenges regarding the common qualities of the best teacher. Thus, the present paper is qualitative, explorative, and experimental in nature; it is limited to the domain of teachers only. Langacker’s model of Domain Analysis (1987) and Endicott and Lee’s presentation of survival dimensions have been adopted and adapted to meet the first objective. Secondly, an open-ended questionnaire has been submitted to (200) participants to examine their knowledge of these qualities. The study concluded that all qualities can be grouped into three matrix domains: CONTENT, DESIGN, and DELIVERY, which are the same dimensions of presentation survival. Under the CONTENT domain come the foll
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يهتم هذا البحث بدراسة الأجوبة المسكتة,وهي أجوبة سريعة وحاسمة تقطع حجة الخصم وتفحمه وتغلقالحوار.وقد أرتكز البحث على منهجية تداولية تنظرإلى فاعلية الجواب المسكت في المحاورة وإنهائها من زواياإنجازية و حجاجية.وقد تكون البحث من ديباجة ممهدةوثلاثة مباحث.وسلطتالديباجةالممهدةالضوء علىمفهومالجواب المسكتوشيوعهفي كتب الأدبوالأخبارونوادر الكلاموكيف يمكن النظر لهبوصفه وحدة حوارية تنبنيمنها المحادثة؟أما المبحث ا
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