The present work is qualitative in nature. It aims to investigate the use of visual attention/persuasive strategies in both Iraqi Arabic and American English Facebook advertisements. To achieve the objective of the study, the researchers have selected (4) representative advertisements; (2) from Iraqi Arabic and (2) from American English. The data has been analyzed using Frame semantics theory by Fillmore (1995). Results have shown that textually, both languages invest almost an equal amount of persuasive techniques. However, Iraqi Arabic advertisements involve using swearing expressions and repetition, which is part of their culture. Pictorially speaking, in both languages, the role of images is important and supportive, but not alternative

         تهدف الدراسة الحالية والتي هي جزء من رسالة ماجستير الى دراسة  دور اللغة غير اللفظية في زيادة  الشعور بالإقناع بين السياح بشكل عام. الدراسة الحالية هي دراسة مقارنة في طبيعتها، اذ تسعى إلى رفع مستوى معرفة الناس والمصممين بقراءة الصور وتعزيز الشعور بالإقناع بين السياح. لتحقيق تهدف الدراسة، قامت الباحثتان بجمع عدد من التقنيات غير اللفظية التي اقترحها الباحثون التاليون: دمبلبي و بيرتون ((1998، جويت و ا

This paper investigates the persuasive strategies of English and Arabic psychological advertisements through a multimodal discourse analysis, underlining their cultural and linguistic differences. This research paper is important because it has focused on the conceptual aspect of mental health, aiming to reveal how the interplay of visual and verbal elements constructs meaning and influences perception. This study, based on both qualitative and quantitative approaches, investigates 5 advertisements from each language using Kress and van Leeuwen's 2006 framework of Systemic Functional Grammar and semiotics. Results showed sharp differences whereby while the focal factors of English advertisements were directed at individualism, Ethos appeal,

The present study aims at analyzing the polysemy of the English preposition in from the cognitive linguistic (CL) point of view using Evans' and Tyler's approach (2003). The perplexity faced by Iraqi second language learners (L2) due to the multi-usages of this preposition has motivated the researcher to conduct this study. Seventy-six second year university students participated in this experimental study. The data of the pre-test and post-test were analyzed by SPSS statistical editor. The results have shown the following: First, a progress of more than (0.05≤) has been detected as far as students' understanding of the multiple usages of the preposition in is concerned. Second, the results of the questionnaire have s

This research aims at analysing epitaphs written by Thomas Moore for the memory of Rupert Southey, the epitaph is analysed linguistically and stylistically on four levels graphology, phonology, morphology, and lexico-syntax level to explore the elements that the writer uses the most at each level. Bearing in mind Nowottny approach (1962) (to text analysis) who believes that the linguistic analysis of a literary text is not just a marginal but a necessity” (Bakuuro etal., 2018:34). The researcher has selected and analysed a written epitaph of famous individual associated with English, literature. The study involves both literary and linguistic analysis, with much more concentration through the analysis on the aspect of linguistics. In fact

The present paper is a qualitative descriptive study. It aims to examine the macro-cultural schemata addressing the concept of violence against women in Iraq from a cognitive linguistic point of view. To meet this objective, a number of Iraqi social caricatures have been selected from two popular and active Iraqi caricaturists, Odeh Al-Fahdawi and Nasser Ibrahim. The selection and the analysis of data have been achieved following the validity and reliability procedures and the ethical considerations. To meet this objective, Sharifian’s Model (2011) of Cultural Schemata has been adopted in data analysis. The study has concluded that the macro-cultural schemata regarding the concept of violence in the selected panels reveals that violenc

The present paper is a qualitative descriptive study. It aims to examine the macro-cultural schemata addressing the concept of violence against women in Iraq from a cognitive linguistic point of view. To meet this objective, a number of Iraqi social caricatures have been selected from two popular and active Iraqi caricaturists, Odeh Al-Fahdawi and Nasser Ibrahim. The selection and the analysis of data have been achieved following the validity and reliability procedures and the ethical considerations. To meet this objective, Sharifian’s Model (2011) of Cultural Schemata has been adopted in data analysis. The study has concluded that the macro-cultural schemata regarding the concept of violence in the selected panels reveals that vi

The study aims to investigate qualitatively and quantitatively the intonational patterns of power abuse and manipulation in Blair’s speech regarding legitimating the war on Iraq. It focuses on examining the representative tonal contours in Blair’s speech, particularly the persuasive strategies of inequality and dissimulation. The major findings have shown that the signs of power are more than the signs of manipulation in Blair’s speech. This is because Blair took the role of an omnipotent character when asserting his truth claims, and attributed that to having a reputed status as a prime minister when accessing information. The most common contours used by Blair’s speech are (H* L-L%) and (L+H* L-L%). The simple high tone (H*) refle

The contemporary age has witnessed many challenges regarding the common qualities of the best teacher. Thus, the present paper is qualitative, explorative, and experimental in nature; it is limited to the domain of teachers only. Langacker’s model of Domain Analysis (1987) and Endicott and Lee’s presentation of survival dimensions have been adopted and adapted to meet the first objective. Secondly, an open-ended questionnaire has been submitted to (200) participants to examine their knowledge of these qualities. The study concluded that all qualities can be grouped into three matrix domains: CONTENT, DESIGN, and DELIVERY, which are the same dimensions of presentation survival. Under the CONTENT domain come the foll

The present study analyzes the violation of the strategies of conversation in two English plays namely Richard II and King Lear. The present study tries to achieve the following goals: 1. showing how the strategies of real conversation can be applied to conversation in plays. 2. analyzing how the characters communicate with each other to discover how Shakespeare violates the strategies of conversation in depicting his characters. The study has been conducted on the bases of the following hypotheses:

1. The strategies of conversation which are derived from the study of natural conversation can be applied to conversation in drama with some modification for dramatic purposes.