The present paper aims to examine the use of the persuasive rules in texts and images to determine the role of these visual modes in recalling or adding what they mention. Such a study helps set clearly which visual mode is much more convincing, the image or the text. Scholars generally agreed that the visual mode is more persuasive. However, such a statement is general as it does not state exactly which type of visual mode is more convincing. Accordingly, the research questions highlighted here are: What are the persuasive strategies invested in any of these two visual modes, texts and images? And, what is the role these visual modes play to enhance the sense of persuasion? To achieve the objectives, the researchers will adopt the

The present work is qualitative in nature. It aims to investigate the use of visual attention/persuasive strategies in both Iraqi Arabic and American English Facebook advertisements. To achieve the objective of the study, the researchers have selected (4) representative advertisements; (2) from Iraqi Arabic and (2) from American English. The data has been analyzed using Frame semantics theory by Fillmore (1995). Results have shown that textually, both languages invest almost an equal amount of persuasive techniques. However, Iraqi Arabic advertisements involve using swearing expressions and repetition, which is part of their culture. Pictorially speaking, in both languages, the role of images is important and supportive, but not alternative

The present paper is a qualitative descriptive study. It aims to examine the macro-cultural schemata addressing the concept of violence against women in Iraq from a cognitive linguistic point of view. To meet this objective, a number of Iraqi social caricatures have been selected from two popular and active Iraqi caricaturists, Odeh Al-Fahdawi and Nasser Ibrahim. The selection and the analysis of data have been achieved following the validity and reliability procedures and the ethical considerations. To meet this objective, Sharifian’s Model (2011) of Cultural Schemata has been adopted in data analysis. The study has concluded that the macro-cultural schemata regarding the concept of violence in the selected panels reveals that violenc

The present paper is a qualitative descriptive study. It aims to examine the macro-cultural schemata addressing the concept of violence against women in Iraq from a cognitive linguistic point of view. To meet this objective, a number of Iraqi social caricatures have been selected from two popular and active Iraqi caricaturists, Odeh Al-Fahdawi and Nasser Ibrahim. The selection and the analysis of data have been achieved following the validity and reliability procedures and the ethical considerations. To meet this objective, Sharifian’s Model (2011) of Cultural Schemata has been adopted in data analysis. The study has concluded that the macro-cultural schemata regarding the concept of violence in the selected panels reveals that vi

The study aims to investigate qualitatively and quantitatively the intonational patterns of power abuse and manipulation in Blair’s speech regarding legitimating the war on Iraq. It focuses on examining the representative tonal contours in Blair’s speech, particularly the persuasive strategies of inequality and dissimulation. The major findings have shown that the signs of power are more than the signs of manipulation in Blair’s speech. This is because Blair took the role of an omnipotent character when asserting his truth claims, and attributed that to having a reputed status as a prime minister when accessing information. The most common contours used by Blair’s speech are (H* L-L%) and (L+H* L-L%). The simple high tone (H*) refle

This study is an attempt to investigate the conceptual metaphor of UP and DOWN commonly used in Iraqi community. Some of the metaphorical expressions in Iraqi colloquial Arabicarewidely used by Iraqi speakers in everyday language. Ithas been analyzed by following the cognitive theory of metaphor (Lakoff& Johnson,1980).The study indicates that the Iraqi speakerexperiences more of the metaphorical expressions of UP and DOWN to referto many of the abstract concepts that shape his/her impression of everyday life situations.

The present study is qualitative cognitive linguistic study. It aims to examine the number and type of construal operations highlighted by Croft and Cruise (2004) by the participants when deciphering silent animated animation. To meet the objective of the study, two silent animated films have been selected from Strange Trend YouTube group to be the data of the study. The type of animations selected address social and human issues that might be encountered in any society at any time. The model used in the analysis is Croft and Cruise’ Adapted version of Construal Operations. The study has concluded that the majority of the participants unconsciously passed through these stages; however, the number of these stages were sometimes minimized t

The present research aims at: First, to examine the reasons behind using silence/pause-based unintentional incongruities in selected instances from the British Sitcom Mind Your Language; second, to explore specifically the types of silence/pause-based unintentional incongruities and the different facial gestures that accompany each of these types. To meet these two objectives, the analysis will be theoretically and conceptually-based, respectively. Conclusions, as far as the first objective is concerned, have shown that silence can be used to reflect: the sense of being inattentive; lack of understanding; being unfamiliar with what one hears; the time needed for thinking and associating, and the act of hiding one's nervousness, etc.

The present study aims at analyzing the polysemy of the English preposition in from the cognitive linguistic (CL) point of view using Evans' and Tyler's approach (2003). The perplexity faced by Iraqi second language learners (L2) due to the multi-usages of this preposition has motivated the researcher to conduct this study. Seventy-six second year university students participated in this experimental study. The data of the pre-test and post-test were analyzed by SPSS statistical editor. The results have shown the following: First, a progress of more than (0.05≤) has been detected as far as students' understanding of the multiple usages of the preposition in is concerned. Second, the results of the questionnaire have s

This research aims at analysing epitaphs written by Thomas Moore for the memory of Rupert Southey, the epitaph is analysed linguistically and stylistically on four levels graphology, phonology, morphology, and lexico-syntax level to explore the elements that the writer uses the most at each level. Bearing in mind Nowottny approach (1962) (to text analysis) who believes that the linguistic analysis of a literary text is not just a marginal but a necessity” (Bakuuro etal., 2018:34). The researcher has selected and analysed a written epitaph of famous individual associated with English, literature. The study involves both literary and linguistic analysis, with much more concentration through the analysis on the aspect of linguistics. In fact