The study aims to investigate qualitatively and quantitatively the intonational patterns of power abuse and manipulation in Blair’s speech regarding legitimating the war on Iraq. It focuses on examining the representative tonal contours in Blair’s speech, particularly the persuasive strategies of inequality and dissimulation. The major findings have shown that the signs of power are more than the signs of manipulation in Blair’s speech. This is because Blair took the role of an omnipotent character when asserting his truth claims, and attributed that to having a reputed status as a prime minister when accessing information. The most common contours used by Blair’s speech are (H* L-L%) and (L+H* L-L%). The simple high tone (H*) reflects Blair’s assertion when he emphasized the information to convince the parliament to take decision about war against Iraq. By contrast, the complex fall-rise tone (L-H*) has been invested when Blair defocused and blurred the information, using lies and distorted or unclear arguments. Besides, the (L-L%) contour has been commonly invested in the power and manipulative strategies to express the representative speech act. This connotes the idea that the most of Blair’s speech is representative; it contains declarative statements. Such a study helps to enhance learners’ understanding of speakers’ intended meaning, since it focuses on showing the tonal types of the social and cognitive traits of the politician in the discourse.
The present work is qualitative in nature. It aims to investigate the use of visual attention/persuasive strategies in both Iraqi Arabic and American English Facebook advertisements. To achieve the objective of the study, the researchers have selected (4) representative advertisements; (2) from Iraqi Arabic and (2) from American English. The data has been analyzed using Frame semantics theory by Fillmore (1995). Results have shown that textually, both languages invest almost an equal amount of persuasive techniques. However, Iraqi Arabic advertisements involve using swearing expressions and repetition, which is part of their culture. Pictorially speaking, in both languages, the role of images is important and supportive, but not alternative
... Show Moreتهدف الدراسة الحالية والتي هي جزء من رسالة ماجستير الى دراسة دور اللغة غير اللفظية في زيادة الشعور بالإقناع بين السياح بشكل عام. الدراسة الحالية هي دراسة مقارنة في طبيعتها، اذ تسعى إلى رفع مستوى معرفة الناس والمصممين بقراءة الصور وتعزيز الشعور بالإقناع بين السياح. لتحقيق تهدف الدراسة، قامت الباحثتان بجمع عدد من التقنيات غير اللفظية التي اقترحها الباحثون التاليون: دمبلبي و بيرتون ((1998، جويت و ا
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The present paper aims to examine the use of the persuasive rules in texts and images to determine the role of these visual modes in recalling or adding what they mention. Such a study helps set clearly which visual mode is much more convincing, the image or the text. Scholars generally agreed that the visual mode is more persuasive. However, such a statement is general as it does not state exactly which type of visual mode is more convincing. Accordingly, the research questions highlighted here are: What are the persuasive strategies invested in any of these two visual modes, texts and images? And, what is the role these visual modes play to enhance the sense of persuasion? To achieve the objectives, the researchers will adopt the
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This paper investigates the persuasive strategies of English and Arabic psychological advertisements through a multimodal discourse analysis, underlining their cultural and linguistic differences. This research paper is important because it has focused on the conceptual aspect of mental health, aiming to reveal how the interplay of visual and verbal elements constructs meaning and influences perception. This study, based on both qualitative and quantitative approaches, investigates 5 advertisements from each language using Kress and van Leeuwen's 2006 framework of Systemic Functional Grammar and semiotics. Results showed sharp differences whereby while the focal factors of English advertisements were directed at individualism, Ethos appeal,
... Show MoreThe present study cognitive aims to investigate the negation phenomenon in American political discourse under Critical Discourse Analysis (CDA) principles. The research sample includes two speeches given by Clinton and Trump in their election campaigns in 2016. Since the nature of the study follows the social-cognitive approach, the researcher adopted two models of analysis to achieve the study’s objectives: First, the theoretical framework of MST (developed by Fauconnier (1994), Fauconnier and Sweetser (1996) to examine meaning construction resulting from building different levels of negative mental spaces by two different genders the selected speeches. Second, pragmatic model to examine the role of gender from the functional per
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This study aims to investigate the types of impoliteness strategies used in Putin's speech at the annexation ceremony. All of Putin's speeches were intentionally delivered to cause damage to the hearers' negative and positive faces. Culpeper's (2011) classifications of impoliteness, which consist of five strategies that are the opposite of politeness, were adopted. The data were collected from the President of Russia, providing a rich source for analysis. Qualitative and quantitative analyses were employed to achieve the study objectives. Qualitative analysis allowed for a detailed examination of the impoliteness strategies employed, while quantitative analysis provided a broader understanding of their frequency and distribution. Putin most
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The study aims to enrich the information of planners, policymakers, and water resources managers for planning and operating dams. This research aims to address the following question: What are the environmental, economic, and social impacts of the construction and operation of dams on the environment and society? The study assumes that good management is the ideal solution to solve the problems of negative effects resulting from the construction and operation of dams. The research relied on the descriptive analytical approach in studying the positive and negative impacts of Haditha Dam and the government's role. A questionnaire was conducted for 30 specialists in urban and regional planning to find out the most important strategies for sust
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The present paper examines the genre of death notices in Iraqi newspapers in terms of its schematic and socio-cultural structure. Adopting Swales' [1990] rhetorical approach to genre analysis, the study has examined a corpus of 150 death texts
Online communication on social networks has become a never-given-up way of expressing and sharing views and opinions within the realm of all topics on earth, and that is that! A basis essential in this is the limits at which "freedom of expression" should not be trespassed so as not to fall into the expression of "hate speech". These two ends make a base in the UN regulations pertaining to human rights: One is free to express, but not to hate by expression. Hereunder, a Critical Discourse Analysis in terms of Fairclough's dialectical-relational approach (2001) is made of Facebook posts (being made by common people, and not of official nature) targeting Islam and Muslims. This is made so as to recognize these instances of "speech" a
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This paper examines bullying discourse in English posts on the X platform through a socio-critical discourse analysis, focusing on the linguistic and visual strategies through which bullying is constructed and sustained in digital interaction. Adopting a qualitative approach, the research analyzes 10 English posts using Fairclough’s (2001) Critical Discourse Analysis model to examine textual features, alongside Kress and van Leeuwen’s (2006) framework for analyzing visual meaning. The findings indicate that bullying discourse is shaped by implicit power relations, strategic lexical choices, evaluative language, and visual cues that function to intimidate, marginalize, or delegitimize targeted individuals. By demonstrating how language a
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