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jeasiq-1805
The impact of the use of digital marketing channels on the implementation of the strategy of positioning Applied study on a sample of the managers of the International Company for smart card "Key Card"
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 The technology in continuous and quick development, that reflects in all parts of our life and interred both scientific and practical fields. Marketing is one of them, a customer’s way to deal with choosing and demanding the product deferent from the traditional way. Some of the buying processes are electronic now, therefore the current research is identifying the digital channels that entered the world of marketing and influenced the activities and types that fall under this name and how it affects in positioning strategy, which is how to install the product or brand in the mind of the customer and was dimensions (brand identity, brand personality, brand communication, brand awareness, brand image), The researcher took the basic problem of the change in the application of marketing operations using digital channels and how it reflected in the application of the steps of positioning, and the aim of the research was employ digital channels in the application of the strategy of positioning and study the relationship between variables and test according to the hypothesis “The digital marketing channels have a significant impact on positioning strategy”, the managers of the global smart card company in Iraq were chosen 203 managers of the research community and 86 of them were selected for a practical sample to test the hypothesis using the statistical methods of The means and standard deviation to measure the homogeneity of the answers on the questions asked and the simple linear regression to measure the degree of influence between the variables tested. The research found that there is a relationship of influence of digital channels in the application of the strategy of concentration, and the stronger impact on the identity of the brand while the character of the mark relationship weaker, and the researcher recommended to focus on strengthening the elements of the identity of the mark in promotional messages and also needs to strengthen the brand by adopting the principles of commitment and honesty By providing the customer with more honest information and commitment to the timing of service delivery to complete the subsequent steps and crystallize concentration in the mind of the target customer.   

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Publication Date
Wed Jun 22 2022
Journal Name
Arab Science Heritage Journal
حقوق المرأة في البيعة لرسول الله () في كتاب المحبر للحبيب البغدادي (ت 245هـ)
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The research deals with one of the rights of women, which Islam granted them, and the pledge of allegiance to women, despite its simple part, represents an important and basic feature of the uniqueness that distinguishes the Islamic religion from all the heavenly religions

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Publication Date
Wed Oct 04 2023
Journal Name
Arab Science Heritage Journal
الامام الجويني و دوره في ازدهار الحياة العلمية في مدينة نيسابور ((ت478هـ/1085م))
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The city of Nishapur is one of the cities that had a prominent position and a clear impact on the flourishing of the scientific movement, and this position that it enjoyed was achieved because of the scholars who were incubating them. Who had a great role in the flourishing of scientific life through his scientific activity, as he worked as a teacher for thirty years in its regular school, in addition to his work in rhetoric, preaching and scientific circles, in addition to his many books in various sciences, as he did not specialize in one science only, but rather collected all the sciences of his time and excelled in them. He enriched the Arab and Islamic library with it.

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Publication Date
Mon Jan 07 2013
Journal Name
Journal Of Educational And Psychological Researches
التماثل والاختلاف في المعتقد المذهبي للوالدين وأثره في تنمية الاتجاه التعصبي المذهبي لابنائهم
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This study aims at measuring the sectarian prejudice attitude with sample of college student and secondary school students. It also aims at detecting the impact of similarities and differences of the sectarian belief with the parents on the development of sectarian prejudice with their parents according the following variables (gender,grade,achievement of the parents).

 The study restricted by a sample consists of (Baghdad,Al-mustansiriya,and Al-Qadisiyah) students and the fourth grade students (males and female). To achieve the goal of this study , the researcher built atoll to measure the sectarian prejudice attitude after verifying its psychometric characteristics , after analyzin

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Publication Date
Thu Jan 02 2020
Journal Name
Arab Science Heritage Journal
توصيف المسائل الخلافية في كتاب )الإنصاف في مسائل الخلاف بين النحويين: البصريين والكوفيين(
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The research includes a description of the controversial issues mentioned by Ibn Al-Anbari in his book between the Egyptians, Basra and Kufa. The reason for choosing the book is because it

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Publication Date
Sun Apr 02 2017
Journal Name
مجلة البحوث التربوية والنفسية
تطوير الاداء الاداري لرؤساء الاقسام العلمية في جامعة واسط في ضوء وظائفها الادارية
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تطوير الاداء الاداري لرؤساء الاقسا العممية في جامعة واتسط في ضوء وظائفيا الادارية د ا رسة ميدانية ىدفت تطوير الاداء الاداري لرؤساء الاقسا العممية في جامعة واسط في ضوء وظائفيا الادارية وت بناء استبانة تكونت 410 وعمى مجموعة مف الخب ا رء مف عمداء ومعاونيف :/ مف = 8 فقرة اذ ت تطبيقيا خلاؿ العا الد ا رسي 4109 اساتذة ورؤساء اقسا باستخدا اسموب دلفي بواقع جولتيف وباعتماد نسبة اتفاؽ 1<% وكاف عددى 81 خبي ا رً وتوصمت الد ا رسة الى

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Publication Date
Mon Jan 13 2020
Journal Name
Journal Of Accounting And Financial Studies ( Jafs )
دور تنمية الموارد البشرية في صناعة التأمين: (حالة دراسية في شركة التأمين الوطنية)
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This study aims to identify human resources development and its role in the development of the insurance industry in the national insurance company, and to inspect how the recruitment requirements for human resource development and its impact in setting up efficient and skilled staff ,good, effective and well prepared based on scientific grounds.

   The concept has been identified the insurance industry as well as understanding human resources and its management and development the main requirements that lead to improve performance within the company. Divided into two main functions, the first type is the staff requirements and functions and the second kind is the requirements and functions of human resource development

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Publication Date
Sun May 27 2012
Journal Name
مجلة دراسات محاسبية ومالية
إنموذج مقترح للحكمانية في المنظمات العامة بالتطبيق في وزارة التعليم العالي والبحث العلمي
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تعد الحوكمة من المداخل التي نالت اهتمام العديد من الباحثين والدارسين في مجال الإدارة والسياسة بوصفها إحدى الفلسفات السائدة والمرغوبة في الفترة الحالية , وأصبح ينظر إليها دواء لجميع الامراض التي تعاني منها الأجهزة الإدارية عموماً بالأخص العامة منها . وقد ارتبط هذا المفهوم بمفاهيم إعادة التنظيم Reforme والاصلاح الإداري المجه لتحسين كفاءة وفاعلية أداء تلك الاجهزة وبما ينعكس على مجمل السمات والمميزات التي تتعلق ب

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Publication Date
Fri Apr 01 2016
Journal Name
Journal Of Economics And Administrative Sciences
: financial fraud ,Audit risks ,inherent risk ,Detection risk, Data Mining .
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Abstract

The study seeks to use one of the techniques (Data mining) a (Logic regression) on the inherited risk through the use of style financial ratios technical analysis and then apply for financial fraud indicators,Since higher scandals exposed companies and the failure of the audit process has shocked the community and affected the integrity of the auditor and the reason is financial fraud practiced by the companies and not to the discovery of the fraud by the auditor, and this fraud involves intentional act aimed to achieve personal and harm the interests of to others, and doing (administration, staff) we can say that all frauds carried out through the presence of the motives and factors that help th

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Publication Date
Wed Dec 20 2023
Journal Name
Arab Science Heritage Journal
أثر البيئة في غرض المديح في كتاب ) خريدة القصر وجريدة العصر ( للمؤلف عماد
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The environment plays a fundamental role in the production of
poetry. It is often said that poets are the products of their environment.
The environment has a clear impact on poets in terms of their style
and their choice of simple and reader-friendly words, which do not
require linguistic dictionaries but suit the readers.

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Publication Date
Sun Oct 04 2009
Journal Name
Journal Of Educational And Psychological Researches
تقويم أداء إدارات أقسام العلوم التربوية والنفسية في كليات التربية في جامعة بغداد
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أهمية البحث والحاجة إليه :

يعد تفعيل بناء المؤسسات التربوية ورفع مستواها من المهمات الأساسية  التي ينبغي تحقيقها من خلال تحسين دورها في التعبير عن الأرادة المجتمعية المرتبطة  والمتناغمة مع مقومات البيئة المادية والبشرية وعلى وفق متغيري الزمان والمكان، وان مسؤولية الأدارة التربوية تتمحور في أعادة النظر في هياكلها الوظيفية الادارية واستثمار الطاقات البشرية العاملة وتنظيمها ووضعها

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