The technology in continuous and quick development, that reflects in all parts of our life and interred both scientific and practical fields. Marketing is one of them, a customer’s way to deal with choosing and demanding the product deferent from the traditional way. Some of the buying processes are electronic now, therefore the current research is identifying the digital channels that entered the world of marketing and influenced the activities and types that fall under this name and how it affects in positioning strategy, which is how to install the product or brand in the mind of the customer and was dimensions (brand identity, brand personality, brand communication, brand awareness, brand image), The researcher took the basic problem of the change in the application of marketing operations using digital channels and how it reflected in the application of the steps of positioning, and the aim of the research was employ digital channels in the application of the strategy of positioning and study the relationship between variables and test according to the hypothesis “The digital marketing channels have a significant impact on positioning strategy”, the managers of the global smart card company in Iraq were chosen 203 managers of the research community and 86 of them were selected for a practical sample to test the hypothesis using the statistical methods of The means and standard deviation to measure the homogeneity of the answers on the questions asked and the simple linear regression to measure the degree of influence between the variables tested. The research found that there is a relationship of influence of digital channels in the application of the strategy of concentration, and the stronger impact on the identity of the brand while the character of the mark relationship weaker, and the researcher recommended to focus on strengthening the elements of the identity of the mark in promotional messages and also needs to strengthen the brand by adopting the principles of commitment and honesty By providing the customer with more honest information and commitment to the timing of service delivery to complete the subsequent steps and crystallize concentration in the mind of the target customer.
يبخث البحث في عملية انهاء وتصفية الوجود المالي للشركة ودور المصفي في انهاءه واعطاء كل ذي حق حقه
The Andalusi woman’s poetry forms a point upon which there has been much vagueness and prejudice may be because of the distorted versions that have recorded the women’s heritage. The
This study aims at identifying the problems facing the students teachers in the department of Science Computer in the College of Education for Women in Baghdad University during their application in the Schools and their attitudes Towards teaching before and after the application the sample Consists of the Fourth year Students Who did teach in Baghdad (75 Students) The data have been dealt with statistically by using chi – Square, the relative percentage Weight, Person's Correlation Coefficient and the t – test.
After analyzing the results, it has been Shown that the Following are the most important problems :-
1. limitedness of the period of application.
2. Insufficiency of the hours specified for the Computer.
3. Insuff
In recent decades, the world has faced some rapid technical developments, affected on many fields of life, which had the best chance in the information and communication technology, such that it created an entirely new situation, summed up the life and development of business enterprises. This is while these developments have changed a lot the reputation of management institutions and civil society organizations in return. In addition, they have linked the citizen and those institutions in their different specialties within a distinct electronic format called e-management in the contemporary literature.
This study attempted to highlight the importance of investment in building e-management by linking citiz
... Show MoreIndividuals resort to insurance against certain risks, in order to ward off the danger in the event of their occurrence and therefore a sense of security, so they are shifting the burden of risk that they may be subjected in their persons or their property to others by contracting with an insurance company to perform this service. To achieve this it is necessary to pay the premiums and certain amounts to the insurance company, and you are investing for their development to the ability to pay them compensation for the insured in the event of a hazard insured against. Therefore, subject to the insurance business to the supervision and control of the state, albeit to varying degrees from country to country, so as to ensure the achievement o
... Show Moreتعد حوكمة الشركات Governance من المواضيع التي تهم العديد من الباحثين والمنظمات المهنية والدولية في فروع عديدة من المعرفة ، حيث يتضمن مفهوم حوكمة الشركات الاطار الذي يتم من خلاله وضع أهداف الشركات والمتمثله في حماية مصالح حملة الاسهم والاخرين من أصحاب المصلحه ، وتعظيم أداء الشركات وتقليل المخاطر وتحسين فرص الوصول الى أسواق رأس المال. وان احد اسباب ظهور حوكمة الشركات هو وجود عدد من الاختلالات الهيكلية في ا
... Show MoreThe Decision Making Process (DMP) is considered the vital from the point of view intellectuals. That is because of its effect on performance and the level of productivity of the workers in any organization. In the educational organization in particular, it plays a pivotal role in the technical, managerial and supervision fields. In addition to the productivity there was a great effect on the moral of the workers in all part of the organization, self respect and the problem solving approach to all work difficulties and challenges. All that leads to a better working environment where goals are achieved in a collaborative effort.
According t
... Show Moreتأثير الخداع التسويقي في السمعة التنظيمية / بحث تطبيقي في صيدليات محافظة بغداد