Preferred Language
Articles
/
jeasiq-1805
The impact of the use of digital marketing channels on the implementation of the strategy of positioning Applied study on a sample of the managers of the International Company for smart card "Key Card"
...Show More Authors

 The technology in continuous and quick development, that reflects in all parts of our life and interred both scientific and practical fields. Marketing is one of them, a customer’s way to deal with choosing and demanding the product deferent from the traditional way. Some of the buying processes are electronic now, therefore the current research is identifying the digital channels that entered the world of marketing and influenced the activities and types that fall under this name and how it affects in positioning strategy, which is how to install the product or brand in the mind of the customer and was dimensions (brand identity, brand personality, brand communication, brand awareness, brand image), The researcher took the basic problem of the change in the application of marketing operations using digital channels and how it reflected in the application of the steps of positioning, and the aim of the research was employ digital channels in the application of the strategy of positioning and study the relationship between variables and test according to the hypothesis “The digital marketing channels have a significant impact on positioning strategy”, the managers of the global smart card company in Iraq were chosen 203 managers of the research community and 86 of them were selected for a practical sample to test the hypothesis using the statistical methods of The means and standard deviation to measure the homogeneity of the answers on the questions asked and the simple linear regression to measure the degree of influence between the variables tested. The research found that there is a relationship of influence of digital channels in the application of the strategy of concentration, and the stronger impact on the identity of the brand while the character of the mark relationship weaker, and the researcher recommended to focus on strengthening the elements of the identity of the mark in promotional messages and also needs to strengthen the brand by adopting the principles of commitment and honesty By providing the customer with more honest information and commitment to the timing of service delivery to complete the subsequent steps and crystallize concentration in the mind of the target customer.   

Crossref
View Publication Preview PDF
Quick Preview PDF
Publication Date
Tue Nov 13 2018
Journal Name
Arab Science Heritage Journal
نهر نهر الخوصر في نينوى في ضوء تقانة التحسس النائي
...Show More Authors

The river "Al Khawser" has a significant role in the history of civilization of Nineveh city in north of Iraq that makes studying river channel and previous geomorphological analysis with its relation to the political and economical in the city in the ancient history depending on remote sensing technology with aerial imagery interpretation because it is easily available, multiple use, engineered integration, and low cost compared to other technology, this paper discovered that the current channel of river "Al Khawaser" is not the real old path

View Publication
Publication Date
Tue Jan 12 2021
Journal Name
Arab Science Heritage Journal
أثر التصوير العربي والصيني في فن التصوير الإيلخاني في إيران
...Show More Authors

     The manuscript depictions of the Ilkhanate era in Iran reflect the cultural and artistic dialogue approach that prevailed in that period ,when a movement of openness to literature from different sources occurred, which led to the emergence of new features

View Publication Preview PDF
Crossref
Publication Date
Mon Mar 07 2022
Journal Name
Journal Of Educational And Psychological Researches
الحوار ودوره في ترسيخ اسس التعايش السلمي والتسامح في المجتمع
...Show More Authors

Dialogue is one of the basic data of human existence where we find religious, civilizational, educational, and cultural dialogue, and all of these types require interaction with the other that is intellectually, socially, or religiously different. It is the only way through which contact is made between individuals, groups, peoples, and states, and through dialogue, societies get advanced. Dialogue is extremely important in clarifying the true image that resides in the thought of the other side, especially that purposeful scientific dialogue in which the interlocutors are free from fanaticism and extremism. The current study aims to identify the importance of dialogue, conditions for constructive dialogue, types of dialogue, The importan

... Show More
View Publication Preview PDF
Publication Date
Wed Feb 01 2006
Journal Name
Political Sciences Journal
تاملات في الاطر العامة والخاصة للفكر السياسي في ليبيا القديمة
...Show More Authors

تأملات في الاطر العامة والخاصة للفكر السياسي في ليبيا القديمة

View Publication Preview PDF
Crossref
Publication Date
Sun Dec 23 2018
Journal Name
Arab Science Heritage Journal
الفكر الفكر السياسي في كتاب الفخري في ا دَاب السلطان
...Show More Authors

Collection Ibn al- Tqtqy in his book Emeritus of Arts Bowl and Islamic countries, between politics and ethics, as it included a set of tips and moral values related to the measure of political and submitted to the kings and princes

View Publication Preview PDF
Publication Date
Wed Nov 14 2018
Journal Name
Arab Science Heritage Journal
الوعظ الوعظ في العصر الاموي وأثره في الجوانب الإدارية والسياسية
...Show More Authors

This research is an attempt 0f discovering an advice and mention kinds of politics  with administration sides through the Umayyad  era in the way of showing it which had directed to successors and princes in the state , whereas this subject did not take the chance , as historian research which dealt with this advice through the continuous period after the early Islam and Umayyad era

View Publication Preview PDF
Publication Date
Wed Dec 20 2023
Journal Name
Arab Science Heritage Journal
أثر الديستوبيا في تشكيل الزمن الروائي في الرواية النسائية العراقية
...Show More Authors

The Idea of our tagged research (The Impact of Dystopia In the
Formation of Narrative Time) Is summed up by monitoring the theme
of dystopia and Its impact on shaping the techniques of narrative time,
and In order to prove the Idea of our research, our choice focused on
the fictional production of a group of Iraqi women novelists that was
published In the time period (2003 AD-2020 AD) Through this theme,
we monitored how the temporal paradoxes operate from anticipation
and retrieval In the fragmentation of the narrative time, whichh in turn
presented a picture of the Iraqi reality In which the human Image
crumbled and its values were shattered and fragmented.

View Publication Preview PDF
Publication Date
Wed Nov 14 2018
Journal Name
Arab Science Heritage Journal
نهر نهر الخوصر في نينوى في ضوء تقانة التحسس النائي
...Show More Authors

The river "Al Khawser" has a significant role in the history of civilization of Nineveh city in north of Iraq that makes studying river channel and previous geomorphological analysis with its relation to the political and economical in the city in the ancient history depending on remote sensing technology with aerial imagery interpretation because it is easily available, multiple use, engineered integration, and low cost compared to other technology, this paper discovered that the current channel of river "Al Khawaser" is not the real old path

View Publication Preview PDF
Publication Date
Sun Jan 02 2005
Journal Name
Political Sciences Journal
المعارضة في الاسلام
...Show More Authors

المعارضة في الاسلام

View Publication Preview PDF
Crossref
Publication Date
Mon Dec 01 2008
Journal Name
Political Sciences Journal
في المعادلة السياسية
...Show More Authors

في المعادلة السياسية

View Publication Preview PDF
Crossref