The power of advertising is immense. Producers of commercial goods and services routinely pour vast sums into promoting their wares through the advertising media, knowing that a successful campaign can win them vital market share , and that failure to advertise effectively can have devastating results . The function of advertising is promotional ; to draw our attention. In order to achieve this function it must reach its target audience , then capture that audience with a message that is both attractive and memorable.
From a linguistic point of view, the language of advertising must be informative, instructive , distinctive and persuasive . It must employ&nb
... Show MoreLa description, est une mode discursive et une forme d’écriture, consiste à rendre un objet en quelque sorte visible par l’exposition vive et animé des propriétés et des circonstances les plus intéressantes.
Elle occupe au XIXe ([1]) siècle une place centrale dans les œuvres littéraires. Cette technique a une place privilégiée chez les écrivains qui veulent représenter la vie telle quelle est.
Ce type de la représentation littéraire apparaît avec l’avènement du roman réaliste où se trouve de longs passages descriptifs dans les œuvres littéraires « Tout récit comporte…, quoique intimement mêlées et en proportions très vari
... Show Moreالكلمات المشتقة من الاعداد
Presupposition, which indicates a prior assumption, is a vital notion in both semantic and pragmatic disciplines. It refers to assumptions implicitly made by interlocutors, which are necessary for the correct interpretation of an utterance. Although there is a general agreement that presupposition is a universal property of Language, there are various propositions concerning its nature. However, this research work proposes that presupposition is a contextual term, thus, is more pragmatic than semantic in its nature.Although Semantics and Pragmatics are two distinct disciplines, they are interrelated and complementary to each other, since meaning proper involves both, and since there is no clear borderline between the two disciplines. How
... Show MoreThe article states that the Russian verbs of destruction belong to the lexical-semantic group of physical impact. They include verbs with the meaning of “damage” and “destroy”. It is emphasized that each of these groups is relatively independent; the cut line between them is fuzzy and arbitrary. It is postulated that when the object is completely destroyed, then the verb has the meaning of “destruction”, and when the object is partially destroyed, then the verb has the meaning of “damage”. It is this feature that individualizes the meaning of verbs. The study distinguishes between the groups and the nature of the object as- animate / inanimate. The object of the action of the “destruction” can only be inan
... Show MoreThe mysterious letters, the philosophy of existence and the meaning of these letters in the Qur'an is one of the mysterious issues that has always occupied the minds of Interpreters. Each Interpreter has tried to provide his own interpretation and understanding of these mysterious letters. Since these letters are part of the surah of the Qur'an and at the same time, the appearance of these letters, unlike other verses, does not indicate meaning, the commentators have approached these verses with their preconceptions. In this article, an attempt has been made to investigate the role of pre-interpreters of descriptors in a descriptive and analytical method in finding the meaning of syllables. However, each of them has tried to interpret th
... Show MoreÖnsöz
Divan edebiyatı Türklerin İslamiyati kabulünden sonra, ortak islam medeniyeti tesiriyle meydana gelmiş, 13. asır ile 19. asır arasında gelişen edebityattır.
XVIII. yüzyılda Türk edebiyatında büyük bir gelişme görülmez.
Bu dönemde yetişen şailer üzerinde önceki yüzyıla damgasını Vuran Nedim Naili'nin etkisi görülür.
18, yüzyıl Asım'ın küçük şiir mecmuasından örnek vererek Divan Wedebiyatı araştırmalarına katkı sağlayacağımızı düşünürüz.
Âsım, XVIII. yüzyıl divan şairlerindendir. Rûmeli kadılarından Ârif Efendi‟nin oğlu olduğundan Ârifzāde diye tanınmaktadır. Doğum tarihi bilinmemektedir. Asıl adı Ramiz Tezkiresi ve Tuhfe-i Nā`îlî‟de “
When writing a text, such as a newspaper article, various types of discourse markers are frequently used to group sentences into paragraphs and parts in order to establish a discourse with certain functions, such as coordination, orientation, emphasizing the concepts presented, etc. It should also be noted that this type of mark exists in both written and spoken language. Therefore, it is convenient to dedicate a chapter to these linguistic elements to clarify their use and their classification, which is mainly based on Jose Portolés (2001), as well as the main features, specifically their features (prosodic, morphological, semantic and pragmatic).
Resumen
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It is noted in the title that the paper studies the viewpoint in the novel The Dog and the Long Night by the Iranian novelist Shahranoush Parsi Pour and in the novel Alibaba's Sad Night by the Iraqi novelist Abdulkhaliq Ar-Rikabi. Both are well known novelists, and about whose stories and novels many critical books, MA theses, and Ph.D. dissertations have been written. Also, some of their literary works have won prizes. Here, the researcher shed light on the concept of viewpoint, its types, and its importance in novels in general. This was done along with tackling the two viewpoints in both novels, where similarities and differences were identified. For this end, the researcher has adopted the analytic-descriptive appro
... Show MoreBohemia AL-Kharab for Salah Salah Which contain 477Paper deal With History of Nathion This Novel Has a different styl from another IraQis Novels, this Novel has no conversation this is the basic reason Which hav this research .
The novel have 3 versions , the first one deal with explain the text in different ways , the second contains the realation ship between the text and the reader .
Which appear very clear in novel from up to down , whil the third one and the last explaine
The hermonologiq
The time bylose the relation in the novel.
The last thing is the conclusion which has the simple things conclude by the researcher from several readings to the novel
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... Show MoreÖzet
Tekrarlar, anlamı kuvvetlendirmek, ifadeyi zenginleştirmek amacıyla kullanılan dil unsurlarıdır. Ural Batır destanı da tekrarlar, özellikle de ikilemeler açısından zengindir. Bu yazıda, Ural Batır destanındaki ikilemeler gruplandırılarak verilecek ve değerlendirmesi yapılacaktır.
Anahtar Kelimeler: Tekrar, ikileme, aralıklı ikileme, destan.
Abstract
Word repeating is language items used for strengthen the meaning and riching the expression. By this view, Ural Batır epic is a good example for word repeating units. In this paper, Ural Batır epic’s word repeating has been presented by classification.
Key Words: Repeating, a pair words, a pair words by space, epic.
Persona I literature is one of the different tools of expression .it can represent the cruelty and injustice elaborates the society .it also can be considered as a bridge that connect the children of a nation to their own heritage and civilization so doubtlessly poet and literary scholars have been encouraged to use it as an expression way of pains and difficulties of the society .they also use historical characters to be safe against dictators.
During the educational practices in the Spanish department at the Faculty of Languages , University of Baghdad , we noticed that the personal pronouns in effect replaced by the direct and indirect characterized hardly be expressed , and the difficulty of her education.
Rationale: I chose this topic because the personal pronouns differ between the Spanish language and the Arabic language. We believe that this study may be useful not only for language teachers, but also for students, because it can contribute to a greater awareness of and correct weaknesses.
Objectives: To apply the model from which to address the problems in the use of personal pronouns Spanish , and the difference between effect of direct and indire
... Show MoreEl estudio se clasifica dentro los estudios teóricos sobre literatura que se ocupa del estudio de los métodos de la crítica literaria: El Estructralismo literario francés y el Formalismo ruso del siglo XX que se utilizan en la interpretación literaría. Las dos corrientes literarias estudian la literatura como ciencia que busca aplicar un método científico al estudio de la literatura. Dicho estudio trata de exponer las teorías críticas que surgen en el debate de la interpretación de los textos literarios como el de Susan Sontag, Ricoeur Paul y Mijail Bajitin, etc. Además se incluye algunos ejemplos implican el análisis estructuralista y formalista como Kafka y la tragedia Judía. y Sur Racine.
ABSTRACT:
... Show MoreThis paper is intended to give an overview of legal register . Legal register will be dealt with in terms of historical development , i . e . , the stages of evolution through which it goes to get the way that it is now . In this paper , a distinction is made blw register and other concepts like dialect , and jargon . In addition , the linguistic features of this variety are introduced as well as its types whether they are written or spoken . This paper will be ended with the legal texts which will be explained in terms of historical development , creation structure and language .
Alain Robbe-Grillet a été un auteur célèbre ; il a beaucoup été étudié, mais a-t-il été beaucoup lu ? Et surtout bien lu ? Car ses ouvrages sont remplis de chausse-trappes, et l’écrivain s’est ingénié à dérouter ses lecteurs, s’efforçant toujours de les empêcher de conclure sur un sens. Sans cesse, il emmêle les chronologies et les faits, mêle les époques, s’acharne à contredire ce qu’il vient d’exprimer, à brouiller les pistes. Et, toujours, il a tenu à rester le maître du jeu qu’il imposait. Le lire, c’est à la fois accepter de se laisser embarquer là où il veut nous conduire, et se battre continuellement avec lui pour construire des structures et du sens.
There are many ways to communicate a story, one can tell it, sing it, act it, write it, film it and can draw it. Each form of storytelling has its unique characteristics that separate it from the other forms. These distinguishing characteristics of each form does not indicate the superiority of one form over the other, on the contrary, it indicates the human ability to be creative on many levels. As students of literature, only the written form of a story is taken into account. One reason for the negligence of other forms of storytelling might be that singing and filming a story is not related to literature. But there has been a form of storytelling that uses words along with pictures which eventually became a genre of novels called grap
... Show Moreپس از اعلام جنبش مشروطه , نویسندگان ایرانی فرصت مناسب به مبارزه آزاد و تعبیر واضح از قلم یافتند . بیشتر مجلات و روزنامه ها و ده ها تن از أنها را گسترش در شهرهای ایرن یافتند , اما نثر روزنامه نگاری به تنهایی نمی تواند ارضای میل آزادی و واعظان کند برای ابراز به برجسته احساسات سیاسی واجتماعی , وبه همین دلیل است به انواع دیگر از ن
... Show MoreLa disciplina sémantica siendo una rama de la lingüística y relacionada con los significados que residen detrás de los vocablos sería muy intereseante ser estudiada y investigada, sobre todo cuando tratamos de penetrarnos dentro de la evolución semántica y los motivos por los que se suceden estos cambios. Pues, es injusto dejar de dar una definición aclaratoria sobre esta disciplina y sus componentes.
El significado de los léxicos que se forma por un conjunto de semas o rasgos significativos mínimos. Sin embargo, no todos esos semas son igualmente intervenidos por los hablantes de una comunidad lingüística, sino que hay algunos de ellos que siempre están presentes, mientras que otros varían. Es decir, el significado
... Show MoreStylistics is the analysis of the language of literary texts integrated within various approaches to create a framework of different devices that describe and distinct a particular work. Therefore, feminist stylistics relied on theories of feminist criticism tries to present a counter- image of a woman both in language use and society, to draw attention , raise awareness and change ways that gender represents. Feminist stylistic analysis is related not only to describe sexism in a text, but also to analyze the way that point of view, agency, metaphor, and transitivity choices are unanticipatedly and carefully connected to issues of gender(Mills,1995:1) &nb
... Show MoreThe United States government allowed Native Americans to abandon their reservations in the 1950s and 1960s. The historical, social, and cultural backgrounds shaped the forms and themes of works by American Indian writers who urged people to refuse their culture's sense of shame. Moreover, their behavior corresponded with the restoration of individuals to their rituals after disappointment, loss of sense of life, and mental illness performed from the influence of mainstream American society. Among these writers, N. Scott Momaday and Leslie Marmon Silko participate in similar interest in portraying characters caught between indigenous beliefs and white mainstream standards.
The construction of
... Show MoreIrak Türk ağızları Azeri Türkçesinin bir uzantısı olarak değerlendirilir.Kerkük Türkçesiyle yazılan edebi ürünler, Irak Türkçesinin tamamını ifade etmek üzere kullanılmaktadır. Zamanın Eli divanı Kerkük Türkçesile yazılan bir eserdir. Bu yüzden bu divanı seçtik ve Irak Türkmen Türkçesi , Osmanlı Türkçesi ve Türkiye Türkçesi dilleri arasında karşılaştırmalı bir inceleme yaptık.
Bu araştırma, Irak Türkmen şairlerinden birisi sayılan Es’at Naib’in şiirleri üzerinde uygulamalı bir çalışmadanoluşmaktadır. Bu çalışmada adı geçen şairin “Zamanın Eli” Divanından bazışiirlerini önce yeni Türkçeye çevirdik vedaha sonra isim ç
... Show MoreGrammatical particles are so important in understanding a text and its meaning in linguistic context. This paper " Grammatical Behavior and Uses of Negative and Prohibitive Particles in Semitic Languages: A Comparative Semitic Study"
tackles a very important topic in Semitic languages. Comparative studies in Semitic languages shed light on phenomena in different languages that are related or have one common origin. No doubt, such studies have their own effects on language study in general especially when studying a specific phenomenon and explaining it by reliance on the one origin, or by investigating the various phases of its historical development.
... Show Moreרב הסופרים העבריים מסתמכים ביצירתם על המורשה הספרותית דתית המקראית השונית על התלמוד והמקרא, ליצור סגנון הספרותי מיוחד מושפע טקסטי המקרא והתלמוד,שתהיה כחומר עיקרי בתחביר הסיפורים ואגדות כי הם לעתים קרובות יצירתם כוללת רעיונות מקראיות הספרותיות,כדי שהקשר בין העבר לבין העתיד וימשיך,כי הסופרים העבריים מאמינים בההסטוריה היהודית וצריך לשחוק תפקיד חשוב ביותר על בסיס דתי, תרבותית ואינטלקטואלית.
לכן המור
... Show MoreТворчество А.П. Чехова – одно из вершинных явлений не только в русской классике, но из в мировой литературе. Чехов соединял в себе зоркость взгляда на жизнь художника – реалиста с передовой демократической устремленностью.
Необычайная правдивость изображения, способность глубоко проникать в душу своих героев, человечность, мягкий юмор составляют характерное качество
... Show MoreВ статье рассматриваются понятие наглядности и ее классификация, эффективное применение принципа наглядности, возможность и преимущество использования наглядности и современные инструменты ее реализации в ираке.
Вследствие глобальных изменений во всем мире изменилась и роль иностранного языка в системе образования. Современный человек, шагающий в ногу со временем, не мыслит себя без зна
... Show MoreGünter Grass zählt zu den berühmtesten Schriftstellern unserer modernen Zeit. Er ist einer der größten Dichter, die in der Zeitspanne zwischen dem 1. und 2. Weltkrieg geboren sind; wie z.B.: Heinrich Böll, Siegfried Lenz, Peter Weis, Max Frisch und Ingeborg Bachmann, deren Werke meistens Themen der Nazi-, Krieg- und Nachkriegszeit behandeln. Der Sozialdemokrat Günter Grass will durch seine Werke nicht überzeugen und bekehren (wie z.B. Böll1), sondern wachrütteln und schockieren.2 Viele seiner Werke fanden Anerkennung, aber keine weite Verbreitung, jedoch sein erster Roman Die Blechtrommel machte ihn berühmt, obwohl er nach der Veröffentlichung 1959 scharf kritisiert und attakiert wurde. Denn 1960 wurde der ihm versprochener B
... Show Moreهو ابو الحسن السري بن احمد السري الكندي الرفاء الموصلي ويعرف بالسري الرفاء وهو الاسم الذي غلب عليه، ولقب بالرفاء لانه كان يعمل في رفو الثياب وتطريزها وقد ذكره الثعالبي في اليتيمة فقال (فمنهم السري بن احمد الكندي المعروف بالرفاء)(1)ولد الرفاء في مدينة الموصل ولا تعرف سنة ولادته ولكنه من شعراء القرن الرابع الهجري الذين ذكرهم الثعالبي في يتيمته، وقد عاش صباه رفاء في سوق الرفائين في الموصل حيث سلمه والداه الى احد
... Show MoreÖnsöz
Bu tez Türkçe'de -yor ekinin kullanışları başlığını taşımaktadır.
Bilindiği gibi, bu ek Türkçe'de bir çok sayıda görev ve işlev yüklenebilmektedir. Bu ek Türkiye Türkçesinde en sık kullanılan şimdiki zaman ekidir. Bu ek hem şekil hem zaman ifade eder. Ayrıca da bu ekin çeşitli kullanışları verdır.
Bu ekle ilgili kaymalar çok açık olup örnekleri de son derece fazladır
Etre et Avoir Principaux auxiliaires de la langue francaise