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المسرحية بين النقل التلفزيوني والتسجيل في الأستديو (دراسة مقارنة)
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اهمية البحث والحاجة اليه :

            في بداية ظهور التلفزيون كانت البرامج المقدمة تعتمد على المنوعات والمسرحيات المنقولة من المسرح . وقد استفاد التلفزيون من الفنون التي سبقته مثل المسرح فنرى ان :

" محطات التلفزيون بادرت بتسجيل المسرحيات المتعددة لتملأ بها ساعات الارسال " [1]

            وكذلك استفاد التلفزيون من السينما حيث اخذ الاساليب الفنية لاظهار الصورة على الشاشة مثل حركات وزوايا التصوير والمونتاج . انا بالنسبة للاذاعة فقد استفاد منها التلفزيون في اسلوب نقل الاحداث بسرعة الى شريحة كبيرة من المجتمع .

            وبعد الانتشار السريع للتلفزيون ووصوله لكل بيت تقريباً ، اخذ الاهتمام يزداد بالبرامج وخاصة الدراما التلفزيونية ، حيث اخذت تشغل بال المهتمين بهذا الفن ، وبمرور الوقت اصبحت الدراما التلفزيونية تمتلك الهوية الفنية التي تميزها عن الاشكال الدرامية الاخرى . كما اصبحت تمتلك القواعد والاسس التي تعين الكتاب والمؤلفين للاقتداء بها في بناء النص التلفزيوني .

            اما بالنسبة للمسرحيات التي تقدم من خلال شاشة التلفزيون فقد اخذ دورها ينحسر على عمليات النقل من المسرح ، وتبث بين فترة واخرى ، ولم تنل الاهتمام والرعاية التي نالتها الدراما التلفزيونية . وبالرغم من ان لها جمهور كبير ويمكن ان تنشر الوعي المسرحي

" فالتلفزيون يؤدي للمسرح خدمة جليلة في الوقت الحاضر . فهو يقوم بدور العربة التي تحمل الممثلين  والمؤلفين . وذلك انه يوصل المسرح الى ملايين البيوت" [2]

 

[1] حمادة البني ، جولة مع التلفزيون ، الهيئة المصرية العامة للكتاب ، 1985 ، ص25 .

[2] سير بازيل بارتليت ، تأليف التمثيلية التلفزيونية ، ترجمة عزت النصيري ، مراجعة تماضر توفيق ، الهيئة العامة للتأليف والنشر ، 1970 ، ص17 .

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Publication Date
Thu Aug 01 2019
Journal Name
Journal Of Economics And Administrative Sciences
The Role of Culture Consumption in an Increase of Deception Marketing , a Sample Survey of Cosmetic Users Employees College of Administration & Economics / University of Mosul
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Economics / University of Mosul

 

Abstract

The spread of the phenomenon of excessive buying in our society, especially for cosmetics, and at the same time increase the marketing deception by the organizations to take quick profit 'and accordingly was identified the problem of research in several questions, including:

Is there a significant effect of consumption culture on marketing deception?                                                &n

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