A field study was conducted on a sample of the public in Baghdad to study the audience's exposure to the television promotion of pharmaceutical products and their trends in order to determine the rate of exposure of the public to the television promotion of pharmaceutical products according to the theory of uses and rumors and to determine the public's attitudes towards television promotion of pharmaceutical products. A survey of (25) a questions was distributed to a sample of the audience of 150 people. The statistical program SPSS was used to unload the data and for the calculation of frequencies and percentages and correlation coefficients. The research reached several results, Most importantly, the television promotion is well received by the public, due to the fact that the means of television promotion is the most attractive means for its publicity and advertisements for medicines. Also, the sample trends formed towards the television promotion of pharmaceutical products were of high responses indicating the good impact of programs to promote medicines to the public in various sectors. From results, it was proven the first assumption that there was a significant correlation between the demographic variables (gender and age) except for the educational level, which gave a non-D indicator to the level of exposure to the TV promotion of the pharmaceutical products and the existence of statistically significant differences in the effect of the TV promotion of pharmaceutical products.
The phenomenon of financial failure is one of the phenomena that requires special attention and in-depth study due to its significant impact on various parties, whether they are internal or external and those who benefit from financial performance reports. With the increase in cases of bankruptcy and default facing companies and banks, interest has increased in understanding the reasons that led to this financial failure. This growing interest should be a reason to develop models and analytical methods that help in the early detection of this increasing phenomenon in recent year . The research examines the use of Sherrod's model in predicting financial failure in Iraqi private banks. The researchers relied on this mathematical model to anal
... Show MoreCharacterized the study of Islamic movements in Lebanon, as other studies in the Arab world by being the study of the subject in a different and distinct field on more than one level, environment in which they were composed of components very sectarian and confessional diversity
تمثل هذه النقوش طبيعة العصر فيه ؛ لذلك نجد الباحثين المهتمين بعلم اآلثار ، والتاريخ القديم هم أكثر من بحث عنها ، ثم حاولوا فك رموزها ، وما زال بعضها قيد الدراسة .
In recent decades, the world has faced some rapid technical developments, affected on many fields of life, which had the best chance in the information and communication technology, such that it created an entirely new situation, summed up the life and development of business enterprises. This is while these developments have changed a lot the reputation of management institutions and civil society organizations in return. In addition, they have linked the citizen and those institutions in their different specialties within a distinct electronic format called e-management in the contemporary literature.
This study attempted to highlight the importance of investment in building e-management by linking citiz
... Show Moreمن الضروري اجراء تحليل الحساسية للمشاريع الاستثمارية التي يتبناها القطاع العام أو الخاص وذلك لسببين ، الاول هو تضمين عامل المخاطرة واللاتاكد عند تقييم المشروع من الناحية الاقتصادية ، حيث لابد من يكون نسبة مخاطرة وعدم تاكد عند تقييم أي مشروع لمجابهة احداث المستقبل الغير متوقعة ، الثاني المنافسة الشديدة بين المنتجات المحلية والمستوردة ، حيث ان تحليل الحساسية يعطينا صورة عن مدى حساسية القيمة الحالية
... Show Moreتحتل التنمية الزراعية في معظم بلدان العالم مكانة مهمة ومتميزة لما لها من دور مهم في الحياة الاقتصادية والاجتماعية .ففي البلدان المتقدمة كان هناك دعم كبير مالي وفني وعلمي وتكنولوجي من قبل الحكومات الى القطاع الزراعي على الرغم من الامكانيات المالية والفنية والادارية والتكنولوجية التي يمتلكها القطاع الخاص الزراعي.لذا فمن الضروري قيام الحكومات في البلدان الناميه بشكل عام والعراق بشكل خاص بتقديم كل اشكال
... Show More
The economy is one of the pillars of State infrastructure the Marinian (668-869/1269-1465 m) with its multiple sectors with a direct impact on social and economic act to individuals, groups or in the vicinity of the countryside and the cities
قال احد المربين ( أعطوني طفولة سعيدة ممتلئة وخذوا شباباً ناضجاً سليماً) ويعني بالطفولة السعيدة تلك الطفولة المشبعة بالحب والحنان وتلبية الحاجات المهمة للطفل حيث يتعلم الطفل من احضان العائلة بعض النواهي والاوامر حتى اذا اتسعت دائرة معارفه شملت الرفقة والعصبة حيث يبدأ الطفل بالتحرر شيئاً فشيئأ من الضوابط العائلية وينتقل مركز ولائه واخلاصه من العائلة الى العصبية وكلما تتوسع علاقات الطفل تزداد خبراته وت
... Show More