Preferred Language
Articles
/
jeasiq-1815
The Relationship between the Strategies of E-marketing mix and Marketing Effectiveness of the Palestinian Small Business Industrial Organizations in the City of Hebron
...Show More Authors

In the city of Hebron, small business industrial organizations face a major challenge related to its ability to reach, attract and sustain a sufficient number of customers in order to ensure its continuity and sustainability. The research problem is summarized in an attempt to reveal how the e-marketing could improve and support the marketing effectiveness of small business industrial organizations in the city of Hebron/Palestine. The importance of this research stems from the fact that it addresses a new knowledge branch of the field of marketing, which is electronic marketing for small business organizations, and the fact that the research highlights appropriate marketing solutions for these organizations in light of the Internet and its marketing uses, as it was found that this new tool carries solutions to this problem through extensive use of the electronic marketing mix strategies that give it a great marketing leverage, and gives it the opportunity to enter and access local, international and global markets that were not accessible except for large organizations. This research aims to identify the degree of use of electronic marketing in these organizations through the main strategies of the electronic marketing mix and to identify the degree of marketing effectiveness and highlight the role of electronic marketing in achieving the marketing effectiveness of these organizations. The research population consisted of 120 marketing managers in small business organizations in the industrial sector in the city of Hebron that adopt the electronic marketing of their products (through their websites or social media sites). The researcher used a simple random sample technique. The number of sample respondents is (92) managers. The questionnaire was distributed to each marketing manager. 84 questionnaires were retrieved, and this is considered a statistically acceptable recovery rate, this percentage reached about (89%).


 

In this research, the zero hypotheses, which stipulates that “there is no relationship between the electronic marketing mix strategies and the marketing effectiveness of small Palestinian business organizations in the industrial sector in Hebron”, was examined, in addition to examining the sub-hypotheses of the main hypothesis. The researcher used the descriptive approach due to its suitability to the nature of this research. A special questionnaire was designed to collect data from the respondents. The validity and reliability of the research tool (the questionnaire) were examined. A set of appropriate statistical tools were used, such as frequencies, percentages, standard deviations, t-test, Spearman correlation coefficient, and the Cronbach alpha.

The results revealed that these small Palestinian business organizations adopt multiple aspects of the e-marketing mix strategies, which are the product strategy, pricing strategy, promotion strategy, distribution and website strategy, privacy strategy, and security strategy.

This research reached a set of conclusions, the most important are the organizations' awareness of the importance of using e-marketing for their various products, and adopting this in their marketing strategy. The use of e-marketing for the products of small business organizations has multiple advantages related to the organization and customers, such as reducing marketing costs, increasing sales, displaying a large number of products online, and changing some negative trends of customers towards the products of these organizations.

The research recommends these organizations to provide all the necessary requirements to achieve the continuous development and improvement of the applications of electronic marketing strategies in these organizations. The research recommends also to design and implement an electronic financial system for online payment.

Crossref
View Publication Preview PDF
Quick Preview PDF
Publication Date
Wed Feb 05 2020
Journal Name
Political Sciences Journal
Kenyan foreign policy towards Somalia
...Show More Authors

Abstract The Kenyan policy towards Somalia was influenced by a set of interrelated factors between the two countries and stemmed from the internal environment and most prominent: the geographical factor, ethnic, cultural, religious, political, economic and security, has been dominated by this policy since independence from the British colonial administration in the sixties of the last century and so far the nature of instability and tension, As the two countries are geographically contiguous and as security risks escalate, Kenya in 2011 rushed military action against Somalia, the first military action by Kenya outside its borders since independence.

View Publication Preview PDF
Crossref
Publication Date
Sun Jan 01 2006
Journal Name
Journal Of Educational And Psychological Researches
المسرحية بين النقل التلفزيوني والتسجيل في الأستديو (دراسة مقارنة)
...Show More Authors

اهمية البحث والحاجة اليه :

            في بداية ظهور التلفزيون كانت البرامج المقدمة تعتمد على المنوعات والمسرحيات المنقولة من المسرح . وقد استفاد التلفزيون من الفنون التي سبقته مثل المسرح فنرى ان :

" محطات التلفزيون بادرت بتسجيل المسرحيات المتعددة لتملأ بها ساعات الارسال " [1]

            وكذلك

... Show More
View Publication Preview PDF
Publication Date
Mon Jan 01 2018
Journal Name
حوليات كلية الآداب
الومضة في نصوص الريح لاتصادق أحدًا للشاعر لطيف هملت
...Show More Authors

Publication Date
Mon Apr 29 2019
Journal Name
Arab Science Heritage Journal
توظيف شخصيات التراث الديني في شعر أديب کمال الدين
...Show More Authors

 Using religious characters which come from religion is a significant means that poets applied in their texts. The Iraqi poet Adib Kamal Aldin applied religious characters as an active means helping the theme of the text and playing a great role in expanding the meanings and their implications in the text. 

View Publication Preview PDF
Publication Date
Sat Feb 09 2019
Journal Name
Journal Of The College Of Education For Women
طرافة التخییل بحسن التعلیل في الشعر الاندلسي دراسة تحلیلیة
...Show More Authors

Of good reasoning (the art of unique moral turn him poets of Andalusia in
poetry verse emitter myself, and to achieve a very technical. Either the emitter is
related to the nature of the environment and the composition of personal Andalusia
of appetite for life and interaction with the legibility beautiful, and it was (wit)
feature in them even said they are charming as Bagdad ions , and either art, it made
them this color to show their ability intellectual in the search for bugs, and
stimulate their imaginations in a contract equations in the interpretation and find
justifications for the ideas and meanings Exaggeratedly times, and especially in the
purpose of praise, and novelty in many cases, as in the spinning

... Show More
View Publication Preview PDF
Publication Date
Mon Apr 29 2019
Journal Name
Arab Science Heritage Journal
الحياة الحياة الفكرية في العتبة العلوية للمدة (2003- 2017)
...Show More Authors

      The holy city of Najaf is a vital space that helps to bring people together within a particular context, thus strengthening intellectual communication, community participation and increasing opportunities to learn about different cultures

View Publication Preview PDF
Publication Date
Wed Sep 25 2019
Journal Name
Journal Of The College Of Education For Women
التعايش السلمي بين الرسول (ص) والمخالفين له في المعتقد
...Show More Authors

يتناول هذا البحث اساسيات التعامل بين الرسول الأعظم r وبين المخالفين له في المعتقد، وضرورة التسامح الديني الذي أقره الاسلام وطبقه الرسول الكريم r في حياته، وعلمه لأصحابه الكرام t، وأصناف الناس الذين تعايش معهم الرسول r مدة سيرته العطرة، لاسيما الكفار وأهل الكتاب والمنافقين، مستندا إلى كتب التفسير والحديث النبوي الشريف، وقد جعل الباحث لكل منهم مبحثا مستقلا ، ثم انتهى إلى الخاتمة وأهم التوصيات .

View Publication Preview PDF
Publication Date
Sun Jun 18 2023
Journal Name
Arab Science Heritage Journal
مزار السيد القاسم بن الكاظم في بابل (تاريخه وعمارته)
...Show More Authors

Among the imams who honor the soil of Iraq by embracing their remains is Imam Al-Qasim Ibn al-Imam Musa Ibn Ja'far ibn Muhammad ibn Ali ibn al-Hussein ibn Ali ibn Ali ibn Abu Talib, Amir of the believers Al-Kadhim (may peace be upon him ), the mother of the sons and the mother of his brother Imam Ali ibn Musa al-Rida (may peace be upon him), buried in the Holy QOM (1)It is one of the doors of need for Shiite Muslims All the stories of imams are similar in terms of injustice

View Publication Preview PDF
Publication Date
Mon Oct 22 2018
Journal Name
Arab Science Heritage Journal
الفلاسفة الفلاسفة وآراؤهم في العقل وعلاقته بالنفس والروح والقلب
...Show More Authors

In this research  I  like  to shed  light on the mind  because  of its  importance  because  it is  what  distinguishes  Human  from all  other  animals and  that  the question  and  status  comes  from his role in the  formulation  of  knowledge  and  science  where the  machers  agreed  that  the word of  mind  in  its  general  sense  is the  source  of  thought  and  thought  and the instrument  of  faith  and  philosophy , Then to the statement  of the  various  stages  pass

... Show More
View Publication Preview PDF
Publication Date
Sun Jan 03 2010
Journal Name
Journal Of Educational And Psychological Researches
تطوير أداء الجامعة في التقدم العلمي والتكنولوجي والتنمية البشرية
...Show More Authors

      ان تحقيق التطوير المطلوب في التعليم الجامعي يستلزم القيام ببحوث علمية تساعد في الوصول الى معادلات سليمة لأحداثه، وتجنب سلبيات التغيير غير المدروس وغير المخطط علميا ، والبحث الحالي هو محاولة في هذا الأتجاه، ويهتم بوضع خطوط عريضة تتضمن مجموعة الآراء والأفكار والتوجهات ذات الاهمية لتطوير دور التعليم العالي في تنمية العلم والتكنولوجيا، والتنمية البشرية ، أيضا في توجيه

... Show More
View Publication Preview PDF