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jeasiq-1815
The Relationship between the Strategies of E-marketing mix and Marketing Effectiveness of the Palestinian Small Business Industrial Organizations in the City of Hebron
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In the city of Hebron, small business industrial organizations face a major challenge related to its ability to reach, attract and sustain a sufficient number of customers in order to ensure its continuity and sustainability. The research problem is summarized in an attempt to reveal how the e-marketing could improve and support the marketing effectiveness of small business industrial organizations in the city of Hebron/Palestine. The importance of this research stems from the fact that it addresses a new knowledge branch of the field of marketing, which is electronic marketing for small business organizations, and the fact that the research highlights appropriate marketing solutions for these organizations in light of the Internet and its marketing uses, as it was found that this new tool carries solutions to this problem through extensive use of the electronic marketing mix strategies that give it a great marketing leverage, and gives it the opportunity to enter and access local, international and global markets that were not accessible except for large organizations. This research aims to identify the degree of use of electronic marketing in these organizations through the main strategies of the electronic marketing mix and to identify the degree of marketing effectiveness and highlight the role of electronic marketing in achieving the marketing effectiveness of these organizations. The research population consisted of 120 marketing managers in small business organizations in the industrial sector in the city of Hebron that adopt the electronic marketing of their products (through their websites or social media sites). The researcher used a simple random sample technique. The number of sample respondents is (92) managers. The questionnaire was distributed to each marketing manager. 84 questionnaires were retrieved, and this is considered a statistically acceptable recovery rate, this percentage reached about (89%).


 

In this research, the zero hypotheses, which stipulates that “there is no relationship between the electronic marketing mix strategies and the marketing effectiveness of small Palestinian business organizations in the industrial sector in Hebron”, was examined, in addition to examining the sub-hypotheses of the main hypothesis. The researcher used the descriptive approach due to its suitability to the nature of this research. A special questionnaire was designed to collect data from the respondents. The validity and reliability of the research tool (the questionnaire) were examined. A set of appropriate statistical tools were used, such as frequencies, percentages, standard deviations, t-test, Spearman correlation coefficient, and the Cronbach alpha.

The results revealed that these small Palestinian business organizations adopt multiple aspects of the e-marketing mix strategies, which are the product strategy, pricing strategy, promotion strategy, distribution and website strategy, privacy strategy, and security strategy.

This research reached a set of conclusions, the most important are the organizations' awareness of the importance of using e-marketing for their various products, and adopting this in their marketing strategy. The use of e-marketing for the products of small business organizations has multiple advantages related to the organization and customers, such as reducing marketing costs, increasing sales, displaying a large number of products online, and changing some negative trends of customers towards the products of these organizations.

The research recommends these organizations to provide all the necessary requirements to achieve the continuous development and improvement of the applications of electronic marketing strategies in these organizations. The research recommends also to design and implement an electronic financial system for online payment.

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Publication Date
Wed Jan 07 2009
Journal Name
Political Sciences Journal
العراق في مواجهة متطلبات الانضمام الى منظمة التجارة العالمية
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العراق في مواجهة متطلبات الانضمام الى منظمة التجارة العالمية

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Publication Date
Sun Sep 01 2019
Journal Name
المجلة الجزائرية للابحاث والدراسات
الازدهار النفسي لدى طلبة الجامعة في ضوء بعض المتغيرات
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هدف البحث إلى التعرف على مستوى الازدهار النفسي فضلاً عن التعرف على الفروق في مستوى الازدهار النفسي بين الطلبة على وفق الجنس (ذكر – انثى) والتخصص الدراسي (علمي – انساني) والمرحلة الدراسية (أول- رابع)، تألفت عينة البحث من (300) طالبا وطالبة من طلبة جامعة بغداد، وتم تطبيق مقياس البحث - مقياس (الازدهار النفسي) وهو (من إعداد الباحثة)، وقد اسفرت نتائج البحث عن: - إن طلبة الجامعة لديهم مستوى ازدهار نفسي عال. - عدم وجود فروق ف

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Publication Date
Sun Oct 01 2023
Journal Name
مجلة قضايا سياسية
الذكاء الاصطناعي والوجود الإنساني: قراءة فكرية في الابعاد الاقتصادية
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يعد الذكاء الاصطناعي من العلوم الحديثة التي ارتبطت بالإنسان منذ العقود الخمسة الماضية، ولتصبح السياسة الرقمية الاقتصادية جزءاً لا يتجزأ من المجتمع، لكونها خرقت أغلب مجالات حياة الانسان. وهذا ما شجع صانعوا السياسات التكنولوجية الجديدة في التفكير بكيفية توظيفه لخدمة مصالحهم الاقتصادية العُليا، بغض النظر عن بذل الجهود للتفكير في مصالح الانسان الاقتصادية وتنظيمهم ومراقبة الذكاء الاصطناعي التوليدي. لقد أيقن

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Publication Date
Thu Oct 25 2018
Journal Name
Journal Of Planner And Development
تقويم كفاءة موقع النشاط التجاري في منطقة حي الاعلام
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Publication Date
Sun Dec 23 2018
Journal Name
Arab Science Heritage Journal
التفسير التفسير النبىي للقرآن الكريم وأحره في التفسير بالمأحىر
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The science of exegesis was started by the first teacher, the Holy Prophet, and then further developed in various methods and approaches through history

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Publication Date
Mon Jan 07 2013
Journal Name
Journal Of Educational And Psychological Researches
انحراف الشخصية بحث ميداني في قضاء المدائن لمدينة بغداد
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This search modest deviation personal than to doubt that the event was not guilty by nature or offenders of evil in origin but is arictim of misfortune that makes him grow or live in the center of the corruption, even if he could be in the middle of the blessing of good and virtue and reform lived living righteousness and honor it was  a useful member for himself and his community and must state and family community take hands mnhrfaite in order to prevent and provide then

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Publication Date
Fri Jun 01 2012
Journal Name
Journal Of The College Of Languages (jcl)
رواية بوهيميا الخراب دراسة تأويلية في جدلية النص والزمن
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Bohemia AL-Kharab for Salah Salah Which contain 477Paper deal With History of Nathion This Novel Has a different styl from another IraQis Novels, this Novel has no conversation this is the basic reason Which hav this research .

The novel have 3 versions , the first one deal with explain the text in different ways , the second contains the realation ship between the text and the reader .

Which appear very clear in novel from up to down , whil the third one and the last explaine

The hermonologiq

The time bylose the relation in the novel.

The last thing is the conclusion which has the simple things  conclude by the researcher from several readings  to the novel

 

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Publication Date
Mon Dec 05 2022
Journal Name
Baghdad Science Journal
IPv6 Security Issues: A Systematic Review Following PRISMA Guidelines
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Since Internet Protocol version 6 is a new technology, insecure network configurations are inevitable. The researchers contributed a lot to spreading knowledge about IPv6 vulnerabilities and how to address them over the past two decades. In this study, a systematic literature review is conducted to analyze research progress in IPv6 security field following the Preferred Reporting Items for the Systematics Review and Meta-Analysis (PRISMA) method. A total of 427 studies have been reviewed from two databases, IEEE and Scopus. To fulfil the review goal, several key data elements were extracted from each study and two kinds of analysis were administered: descriptive analysis and literature classification. The results show positive signs of t

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Publication Date
Sun Oct 21 2018
Journal Name
Arab Science Heritage Journal
قراءة قراءة في القواعد الإعلالية وأثـــرها فـــي بـــنــيــة الكلمة
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this research talks about the weakness that had happened in the construction of the sentences which effected on the syntactic meaning . it considers an important problems faced the languages .

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Publication Date
Mon Nov 19 2018
Journal Name
Arab Science Heritage Journal
الطب الطب العربي وأثره على المعرفة الطبية في أوربا
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This Kind of study has a special importance. Great numbers of Arab Muslims share a lot of their work, their Trans lations & new additions to scientific heritage. They facilitate the indirect way for Europeans to got Greek scientific knowledge. Ibn Sina classified & collected in his book (Law) Galen`s medical publications & he clarified, arranged & make them easy to understand.

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