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jeasiq-1249
سلوك السائح ودوره في تحديد النمط السياحي
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المقدمة

تعد السياحة احد مستلزمات الحضارة الحديثة لما تفرزه من آثار ايجابية ودور متميز في دعم الاقتصاد الوطني وتقليل نسبة البطالة وتنشيط الحركة التجارية بين البلدان، اذ لا يمكن ان نتصور وجود بلد متحضر بلا فنادق ولا سياحة وتقديم مختلف السلع والخدمات سياحية التي يمكن ان تسبع الحاجات والرغبات واذواق السياح من خلال  وجود منشآت سياحية تعكس النمط السياحي القائم على اختلاف انواعها ويمكن ان تشبع ميول ورغبات السياح وفق ما يرغبونه ويطمحون الى تحقيقه ،وعلى اساس ذلك نجد دولا تهتم بخط سياحي معين اعتمادا على البيئة السياحية المميزة لها وذلك لامتلاكها مقومات الجذب سواء كانت طبيعية ام حضارية او شواهد تارخية ما وهكذا يمكننا القول ان صناعة السياحة كانت وما تزال في تطور مستمر يسير على قدم وساق مع باقي الصناعات الاخرى.

ومن هنا تبدوا الحاجة الى فهم الكثير من العوامل المهمة ذات الارتباط المباشر بحركة السياحة ويكون السائح العامل الرئيس ياعتباره هدف السياحة ووسيلتها مما يتطلب زيادة الوعي باهمية المعلومات المتكاملة عن السياح من حيث الحاجات والرغبات والاذواق التي تنعكس في سلوكياته.

ان دراسة سلوكية السائح حساسة جدا لارتباطها بمستقبل صناعة السياحة من اجل المحافظة على العلامة التجارية للمرفق السياحي وضمان استمرار تدفق السياح الى المنطقة السياحية والنمط السياحي فضلا عن العوامل الاخرى المؤثرة في سلوكية السائح، وهذا ما يجعل السائح ينظر الى النمط السياحي باكثر من نظرة وفكرة لكي يحصل على مبتغاه امام المتغيرات المتعددة في النمط السياحي والتي غالبا ما توجه سلوكية السائح وتجذبه اليها.

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