The paper is concerned with a linguistic analysis of the blurbs, used in advertising English and Arabic novels. A blurb is an advertising persuasive text, written on the back cover of a book. Blurbs of selected novels are chosen as representative examples. The selected blurbs belong to two languages, Arabic and English. The paper aims at studying the linguistic features that are characteristic of blurbs as advertising texts and making a sort of comparison between English blurbs and Arabic ones. A linguistic analysis on four levels is presented. Blurbs are tackled from the point of view of four linguistic disciplines that are phonology, syntax, semantics and discourse analysis. A reference is made to the linguistic features of the register of advertising, in general, not only blurbs for the sake of comparison. The paper reaches the following conclusions: blurbs of novels are classified as advertising texts, as they adhere to the linguistic strategies of persuasion; blurbs' abundant use of superlative constructions and long sentences but rare use of colloquial vocabulary items are points which differentiate blurbs from other advertising texts; and English and Arabic blurbs use the same persuasive strategies, like use of complimentary words, meaning manipulation, repetition … etc.
أساس انتقال المخاطر في عقود التجارة الدولية
الآت الاطفال الموسيقية الشعبية والتقليدية في التربية
تبلور مفهوم مركزية الانسان بالنسبة للإنسان والاعلاء من شأنه و عده قيمه أعلى من الوجود ، هذا الادراك الوجودي هو ما يسمى بالنزعة الانسانية، وتعد النزعة الانسانية هنا احد أهم التيارات التي ظهرت في الفكر السياسي الغربي الحديث، إذ تعد هذه النزعة من أهم الحركات الفكرية والتربوية التي توجت عصر النهضة الاوربي وفجرت ينابيعه الفكرية والاوربية، وعلى الرغم من إن النزعة الانسانية شكلت في عصرها ثورة فكرية شاملة على المن
... Show MoreThe Heritage geographical Arab-Muslim of great value in the history of the evolution of thought geographical The themes of cities, like other subjects heritage books geographical Islamic related to geography descriptive and regional were subject to the style of Arabic writing,
Archaeological waste in the field of irrigation and watering methods, with its agricultural experience and skills, is one of the most significant achievements of the ancients, and perhaps our study area, the province of Aurès, which is located east of Algeria, bears witness to these achievements in the light of geological, geographic and topographic data. Although the inhabitants of this territory have used many techniques for the various civilizations
Epistemological skepticism was present strongly in the Islamic
philosophical heritage. Many texts were received by thinkers and
philosophers calling for
سياسات الاصلاح النقدي في جمهورية الصين الشعبية
Affected by agricultural products in the Levant to a lot of factors that led to the rise in prices which as a result of natural factors, the most important and most notably the earthquakes that occurred in the dates of sporadic in the Levant,
السياسة الامريكية وحركة الاصلاح السياسي في السودان
تضمن هذا البحث علاقة التفسير الفقهي بالتفسير بالمأثور، وتبين أنها علاقة تلازم وترابط؛ لأنَّ الفقه هو استنباط الأحكام من أدلة الكتاب والسُّنة، وقد اعتنى بذلك المفسرون وشُرّاح الحديث، وكل واحدة منهما لا تتميز عن غيرها في الحاجة، ولا تستغني عنها في درك ما تنحوه من البغية والإرادة؛ ذاك لأنَّ الحديث بمنزلة الأساس الذي يعد الأصل، والفقه بمنزلة البناء الذي هو له كالفرع، وكل بناء لم يوضع على قاعدة وأساس فهو منهار،
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