The paper is concerned with a linguistic analysis of the blurbs, used in advertising English and Arabic novels. A blurb is an advertising persuasive text, written on the back cover of a book. Blurbs of selected novels are chosen as representative examples. The selected blurbs belong to two languages, Arabic and English. The paper aims at studying the linguistic features that are characteristic of blurbs as advertising texts and making a sort of comparison between English blurbs and Arabic ones. A linguistic analysis on four levels is presented. Blurbs are tackled from the point of view of four linguistic disciplines that are phonology, syntax, semantics and discourse analysis. A reference is made to the linguistic features of the register of advertising, in general, not only blurbs for the sake of comparison. The paper reaches the following conclusions: blurbs of novels are classified as advertising texts, as they adhere to the linguistic strategies of persuasion; blurbs' abundant use of superlative constructions and long sentences but rare use of colloquial vocabulary items are points which differentiate blurbs from other advertising texts; and English and Arabic blurbs use the same persuasive strategies, like use of complimentary words, meaning manipulation, repetition … etc.
The calamities, calamities, problems and constant dilemmas that society is experiencing have made it the responsibility of professors and researchers to find appropriate and effective solutions to these issues, and among those calamities that our societies faced was the problem of the epidemic represented by (Corona-Covid-19),
(Abstract)
A man find himself in front of narrative literal productions when he read the title of this paper that deals with specialist , followers of Arabic literal narration productions through the era of Arabic literature in a period arrived to 1500 years. It is strange to present (Narration art in Arabic heritage) , in addition to (Arabic diwan) . This matter introduces us to come back to the past to inspect Arabic narration production , specially that is called (Artistic narration ) which is full ,variety of purposes and goals.
The study aimed at detecting the extent of the practice of students Almtbakan skills crisis to teach in geographical sections of the Colleges of Education Baghdad University. The current research was limited to students in the fourth stage geographical divisions in the Faculties of Education for Girls and Ibn Rushd / Baghdad University for the academic year 2013-2014.
The View Finder methodology of the study and procedures, explaining the method used to obtain the data and information to achieve the goal of the search, and used the questionnaire and the way to achieve the goal of the research, as it was prepared based on the views of the exploratory and literature and previous studies and the experience o
... Show Moreانصبت هذه الدراسة على قياس جودة الخدمة، وبوجه خاص ماهية أبعاد جودة الخدمة التي يجري قياسها للوصول إلى مستوى جودة الخدمة. وتم التطبيق على خدمة التعليم العالي الخاص، حيث جرى اختيار عينة من طلبة جامعة خاصة لتعبئة الاستبانة الخاصة بالدراسة. وكان هناك 360استبانة تم تحليل البيانات فيها من خلال مؤشرات الإحصاء الوصفي، وتحليل الارتباط، وتحليل الانحدار المتعدد. وقد توصلت الدراسة إلى وجود علاقة ارتباط بين مستويات
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This study deals with it the era of Taher Bin Al Hussein for his son Abdullah when preside Diyarbakir and Rabia in succession of ALMa`amoon Abbasi in the political and historical dimensions
The current study deals with the Islamic Arab of Mongolian invasion in the Island of Euphrates. We have exposed conditions of Levant before the Mongolian invasion and that includes situations of princess of Levant and their caliphates , they have been unaware the danger surrounding them and their country. It has also included the Islamic Arabic threat through the integration of Islamic Arabic cities residents in Levant to confront
It was the sayings of Andalusia scholars in agriculture based on experiments and theories that helped a lot in the success and development of agriculture in the Andalusia ,and also The divisions of the soil and out types and forms it helped a lot of to know arable of non-arable land earth and all off the determination of the color of repentance is important often discovered by agricultural scientists and that helped in the cultivation of certain crops in certain land without another land.and though each particular agricultural crops specific soil in which to live and not live in other soil ,
تعد الجامعات من أهم المؤسسات المجتمعية التي تؤثر وتتأثر بالجو الاجتماعي المحيط بها، فهي من صنع المجتمع من ناحية، ومن ناحية أخرى هي أداته في صنع قياداته السياسية، الفكرية، الفنية، والمهنية، ومن هنا كان لكل جامعة رسالتها التي تتولى تحقيقها، فالجامعة في القرن العشرين تختلف رسالتها وغايتها عن الجامعة في القرن الحادي والعشرين. ولكي تقوم الجامعة بدور أفضل في خدمة المجتمع وتحمل المسؤولية المجتمعية فلابد لها من وض
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