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Formal Substitution in Logo Design: حاتم كاطع لكن حسن
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substitution is considered a method of meaning enrichment and is a formal substitution for the letter or the word inside the text, and it is an expression substitution that is a replacement of an element of a text with a formal or graphic element, and a substitution of a latter form by a previous vocalization, thus it results in a cohesive expression. Replacement inside the text happens through the existing relation between the word or the letter and the form within the phenomenon that is based on enhancing the meaning in a way that delimits the context. There are many studies and researches written about replacement, especially in the textual linguistics that focused on the literary and linguistic texts. Hence, the researcher found that this concept can be applied on design and its artistic structure that is formed of parts. Thus, the research is made into chapters, the first chapter determined the problem which is stated in the following question:
What is the role of the formal substitution in enhancing communication discourse in the logo design?
The research objective is (discovering formal substitution methods and what it achieves). The theoretical framework consists of three sections: the first one (the concept of substitution, substitution in Art). The second section (logo formal substitution, types of formal substitutions). The third section addressed (the logo design, types of logos). Two research models have been described and analyzed based on the analysis items that are drawn from the theoretical framework and the resulting indicators. Then the researcher presented the results and conclusions reached at including:

The formal substitution in the structure of the logos contributes in strengthening the functional side through the expressive aspect of the iconic picture and its simulation of the reality which would contribute in the speed of communication between the logo and the receiver as is the case in all the models. The researcher arranged the recommendations in the lights of the results of the research such as:

• The need for the Iraqi sport institutions to pay attention to design sport logos keeping pace with the scientific development in the design field and the logo in particular through hiring academic and specialized designers. The research ended with a list of relevant resources and an abstract in English

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Publication Date
Mon Nov 26 2018
Journal Name
Arab Science Heritage Journal
دراسات دراسات في أرض الخِراج وأرض العُشر
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the source of Fiqh do not give areal picture for the efforts which have been done for economic system of the taxes But it gives a special ideas about what must be done.

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Publication Date
Sun Dec 02 2018
Journal Name
Arab Science Heritage Journal
نظرة نظرة الى فن الفلاحة في الاسلام
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       This research is marked by "a look at the art of farming in Islam" to sign Mehdi Mohaqiq worthy of translation into Arabic because it is known in the arts and sciences of agriculture in the Islamic heritage, which was known and which has been translated into Arabic, has dealt with the following topics:

- The attention of Muslim scholars to study the works of Greece

- The discretion of the caliphs and the judges and the Senate Agriculture ordered

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Publication Date
Tue Jan 12 2021
Journal Name
Arab Science Heritage Journal
المفارقة في سورة الحديد دراسة نقدية صوتية
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Studying and considering the text of the holy Quran is a task of necessity which needs a valuable as well as reliable contribution from all the concerned parties because of the greatness of this holy and scared text. The text of the holy Quran

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Publication Date
Wed Dec 20 2023
Journal Name
Arab Science Heritage Journal
المعالم الفكرية في بغداد )شارع المتنبي( أنموذج
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The city of Baghdad has witnessed multiple stages in its
growth and development, and this is reflected in its intellectual
space, which responds to urban, economic, social and political
changes, which was reflected in its fabric and land uses. Baghdad
was characterized by the spontaneous weaving and hierarchy of
streets and alleys, s

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Publication Date
Sat Sep 01 2018
Journal Name
Journal Of Education College
الزحافات والعلل والتعويض الصوتي في الشعر العربي
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Publication Date
Sun Jan 26 2020
Journal Name
Journal Of Accounting And Financial Studies ( Jafs )
Evaluation of Financial Performance of the Iraqi Insurance Company
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Insurance Companies perform a prominent role in providing services and bolstering national economy, and they contribute in achieving the aims of the economic development plans in addition to many other social and economic benefits. So it is necessary to evaluate the activity of these companies continuously to define performance level and its nature. Financial analysis is one of the important instruments that helps in analyzing and explanation of data in such a way that enable administration to define performance level and diagnosing strength and weakness points. This study tackles the state of affairs of the Iraqi Insurance Company which is considered as one of the active national institutions, due to its distinguished role in collecting

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Publication Date
Thu Jul 29 2021
Journal Name
Arab Science Heritage Journal
الاصول الثنائية والثلاثية والرباعية في الاصول المعجمي
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We conclude that verbs in terms of the number of letters divided into abstract and enlarged

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Publication Date
Sun Mar 26 2023
Journal Name
Arab Science Heritage Journal
شِعريَّةُ الرمزِ والأُسطورةِ في القصيدةِ النِّسويةِ المعاصرةِ
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There is no doubt that this topic has received more study and research than other analytical studies of contemporary poetry models, but many scholars did not stop at the limits of crystallizing the features of feminist poetic production, given its active role in building the features of the modern Arab literary entity.

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Publication Date
Tue Jan 01 2008
Journal Name
مجلة كلية الاداب جامعة بغداد
تحقيق نظريات العلاقات العامة في الجامعات العراقية
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ان استعمال الاساليب والنظريات العلمية الحديثة في عمل العلاقات العامة من شأنه ان يجعل عمل ادارات العلاقات العامة نافعاً ومؤثراً نافعاً للمؤسسة ومؤثراً في جمهورها ومحيطها الخارجي وكلما اتسع نشاط المؤسسة وكبر حجمها وامتدت الرقعة الجغرافية التي تنتشر عليها تشكيلات المؤسسة وفروعها كلما كبرت وكثرت التحديات والتهديدات التي تواجه المؤسسة ونشاطها وبذلك تكون الحاجة ماسة الى وجود ادارات متخصصة بالعلاقات العامة تس

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Publication Date
Wed Jun 01 2005
Journal Name
Journal Of The College Of Languages (jcl)
تمثّلات حضور الآخر في القصة العربية الحديثة
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The presence of the other representations in the story of modern Arabic
The other who seek to discuss his presence is the other west, and is nothing new to bring the other whatever, especially the Western literature, especially after the opening of the East West and the occurrence of encounters many Whatever the reasons for them or their causes, and the prevalence of the phenomenon influenced by this Western, and therefore his presence in this literature of any had sex. And certainly our presence (we) also in the literature of the other, and this is very natural, created by the convergence of intellectual, cultural and human, which led to the emergence of the cultural theme of conflict between East and West, and these conflicts take d

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