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Formal Substitution in Logo Design: حاتم كاطع لكن حسن
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substitution is considered a method of meaning enrichment and is a formal substitution for the letter or the word inside the text, and it is an expression substitution that is a replacement of an element of a text with a formal or graphic element, and a substitution of a latter form by a previous vocalization, thus it results in a cohesive expression. Replacement inside the text happens through the existing relation between the word or the letter and the form within the phenomenon that is based on enhancing the meaning in a way that delimits the context. There are many studies and researches written about replacement, especially in the textual linguistics that focused on the literary and linguistic texts. Hence, the researcher found that this concept can be applied on design and its artistic structure that is formed of parts. Thus, the research is made into chapters, the first chapter determined the problem which is stated in the following question:
What is the role of the formal substitution in enhancing communication discourse in the logo design?
The research objective is (discovering formal substitution methods and what it achieves). The theoretical framework consists of three sections: the first one (the concept of substitution, substitution in Art). The second section (logo formal substitution, types of formal substitutions). The third section addressed (the logo design, types of logos). Two research models have been described and analyzed based on the analysis items that are drawn from the theoretical framework and the resulting indicators. Then the researcher presented the results and conclusions reached at including:

The formal substitution in the structure of the logos contributes in strengthening the functional side through the expressive aspect of the iconic picture and its simulation of the reality which would contribute in the speed of communication between the logo and the receiver as is the case in all the models. The researcher arranged the recommendations in the lights of the results of the research such as:

• The need for the Iraqi sport institutions to pay attention to design sport logos keeping pace with the scientific development in the design field and the logo in particular through hiring academic and specialized designers. The research ended with a list of relevant resources and an abstract in English

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Publication Date
Fri Mar 01 2019
Journal Name
مجلة الدراسات المستدامة
الجامعات العراقية ودورها في الثقافة الاسلامية
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يهدف البحث الى قياس مستوى الثقافة الاسلامية لدى الطالب الجامعي العراقي والكشف عن الفروق في المستوى الثقافي الاسلامي بين الذكور والاناث وتحدد البحث بعينة ممثلة 200طالب وطالبة من طالب الجامعات العراقية ( بغداد ، المستنصرية ) للعام الدراسي (2018-2017) ، واعتمد على المنهج الوصفي (اسلوب المسح ) لدراسة الموضوع ، وخرج البحث بعدة استنتاجات منها يعاني طالب الجامعات العراقية ( ذكور واناث ) من ضعف في مستوى الثقافة الاسلامية لد

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Publication Date
Wed Jun 01 2022
Journal Name
مركز حمورابي للبحوث والدراسات
آليات صنع القرار السياسي في الكويت
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تُمثل عملية صنع القرار السياسي في الكويت بمراحلها وآلياتها ومؤسساتها، معياراً على مدى تقدم النظام السياسي ونجاحه في تقدم الدولة. كذلك هي معيار لمستوى قوة تجذّر الديمقراطية بين الفرد الكويتي في المجتمع، ونتاج توازن التفاعل ما بين المؤسسات السياسية مع مؤسسات الدولة الرسمية والغير رسمية، اعتماداً على القانون لا على الأهواء والمصالح القبلية والعشائرية، لتأسيس دولة مؤسسات قبل دولة أفراد.

Publication Date
Wed Mar 13 2024
Journal Name
قسم الدراسات اللغوية والترجمية في بيت الحكمة
مصادر التعابير العبرية في اللغات السامية
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Publication Date
Thu Nov 12 2020
Journal Name
Arab Science Heritage Journal
المد والانحسار الفاطمي في بلاد المغرب
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The subject of Fatimid ebb and flow in Morocco is of a great importance, as it provides an inductive look at what the conditions of Morocco were in that era

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Publication Date
Mon Nov 12 2018
Journal Name
Arab Science Heritage Journal
شق لفظة (شقَّ) في القرآن الكريم
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Through tracingthe term “derivation” in the Holy Quran, I found that the word derivation varies and graduates in meaning from one form to another according to what has been mentioned in the Quranic context. In order to show that variation and graduation, we trace it in three axes:

The first axis (openness): the term “derivation” graduates from the meaning of openness and opening in its broad meaning to partial openness.

The second axis (the dispute): the term “derivation” participated with the general and private meaning, i.e. from hostility to antipathy.

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Publication Date
Wed Jan 01 2014
Journal Name
Journal Of The College Of Languages (jcl)
بزووتنةوةى (روانـــــطة) قؤناغيَكى نويَي شيعرى كوردى Rwanga Movement: a New Stage of Kurdish Poetry
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Rwanga (view) movement is a new Kurdish poetry movement. Some poets and modern storywriters published a manifest in 1970. They have made a group of changes in the content and appearance of Kurdish poetry. They were under the influence of western literature schools such as Surrealism, Dadaism and Existentialism. Likewise, the impact of the new Arabic literature that appeared by the end of 1960s on them was obvious as they were imitating such literatures. Nevertheless, the condition of Kurdistan at that time was in need of a new literature to express that new stage. Sherko Bekas was one of those poets who became the dynamo of the poetic movement in which the rebellion spirit was embodied in the modern way of dealing with culture, rhyme, rh

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Publication Date
Fri Dec 15 2023
Journal Name
Al-academy
Virtual reality and its impact on the industrial product
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The current study investigates the impact of virtual reality technology on industrial product design. The focus of this study is on the development of industrial products that utilize virtual reality technology, specifically examining the effects of this technology on the visual and design aspects of these products. The aim is to continuously improve the functionality of industrial products and enhance the user experience through virtual reality integration.
The first chapter of the study addresses the research problem, which centers around exploring the technological influence of virtual reality used in industrial products and understanding the functionalities it brings to the design process. Virtual reality technology facilitates th

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Publication Date
Fri Sep 03 2021
Journal Name
جامعة بغداد
محاضرات في الأديان الوضعية : دراسة موضوعية
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قسم المؤلف كتابه على ستة فصول تسبقها مقدمة وتعقبها حالمة، فقد أبانت المقدمة الدوافع والأسباب التي تقف وراء عنوان الكتاب، إذ وصفه بأنه يجمع بين دفتيه مادة علمية غايتها التعرف على بعض الأديان التي يدين معظم البلدان مع بيان تاريخ نشأتها ومناصريها. وقد حدد الديانات التي سيقتصر الكتاب على دراستها، وهي: الصابئة المندائيين والديانات الهندوسية والبوذية، والجينية والكونفوشية في الصين والشتوية في اليابان كونها من ا

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Publication Date
Tue Jan 29 2019
Journal Name
Arab Science Heritage Journal
طرق البحث العلمي في مؤلفات الرازي
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نسب أغلب مؤرخي العلم الإنساني الطرق التي إتبعت في كتابة المنهج العلمي الصحيح ، في كافة العلوم و المعارف ، إلى العصر الحديث . و قال آخرون ان العقل البشري ، سواء في الأزمنة القديمة أو الحديثة ، هو واحد لا يمكنه التفكير أو العمل إلا بوجود منهج معين يسير عليه فكره و فعله (1) ، مطلقين عليه تسمية المنهج التلقائي . و كما هو واضح من التسمية يمكن وصفه بأنه منهج يفتقر إلى الإدراك و الشعور . و يطبق هذا المنهج الغالبية ا

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Publication Date
Sat Jun 01 2013
Journal Name
Journal Of The College Of Languages (jcl)
Der Fragesatz im Deutschen und Arabischen
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             Diese Forschungsarbeit versteht sich als ein Versuch zur syntaktischen und semantischen Beschreibung des BereichesFragesatz im Deutschen und Arabischen. Hinsichtlich der bedeutsamen Rolle des Fragefeldes haben wir den Entschluss gefasst, dieses Thema im Deutschen und Arabischen zu untersuchen. Diese Forschungsarbeit hat darüber hinaus das Ziel, die Satzarten, besonders die Fragesätze im Deutschen und Arabischen genau zu erläutern. Dieser Beitrag unternimmt also den Versuch, den Bereich desFragesatzes mit seinen vielseitigen Aspekten im Deutschen und ihre Entsprechung im Arabischen zu beschreiben, sowie die entsprechenden Formen der Fragesätze zwischen den beiden Sprachen zu bestimmen. E

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