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Formal Substitution in Logo Design: حاتم كاطع لكن حسن
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substitution is considered a method of meaning enrichment and is a formal substitution for the letter or the word inside the text, and it is an expression substitution that is a replacement of an element of a text with a formal or graphic element, and a substitution of a latter form by a previous vocalization, thus it results in a cohesive expression. Replacement inside the text happens through the existing relation between the word or the letter and the form within the phenomenon that is based on enhancing the meaning in a way that delimits the context. There are many studies and researches written about replacement, especially in the textual linguistics that focused on the literary and linguistic texts. Hence, the researcher found that this concept can be applied on design and its artistic structure that is formed of parts. Thus, the research is made into chapters, the first chapter determined the problem which is stated in the following question:
What is the role of the formal substitution in enhancing communication discourse in the logo design?
The research objective is (discovering formal substitution methods and what it achieves). The theoretical framework consists of three sections: the first one (the concept of substitution, substitution in Art). The second section (logo formal substitution, types of formal substitutions). The third section addressed (the logo design, types of logos). Two research models have been described and analyzed based on the analysis items that are drawn from the theoretical framework and the resulting indicators. Then the researcher presented the results and conclusions reached at including:

The formal substitution in the structure of the logos contributes in strengthening the functional side through the expressive aspect of the iconic picture and its simulation of the reality which would contribute in the speed of communication between the logo and the receiver as is the case in all the models. The researcher arranged the recommendations in the lights of the results of the research such as:

• The need for the Iraqi sport institutions to pay attention to design sport logos keeping pace with the scientific development in the design field and the logo in particular through hiring academic and specialized designers. The research ended with a list of relevant resources and an abstract in English

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Publication Date
Thu Aug 31 2023
Journal Name
Journal Of Legal Sciences
The Legal Characterization of the Marriage Mediation Contract
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Although the profession of a marriage mediator is dominated by a social character, and it is also characterized by its practice in the midst of strict secrecy, because Eastern societies innately reject this method of searching for a life partner. The two parties play a prominent role of the will in the events of legal effects, and the obligations and rights owed by the contracting parties, which leads us to consider the agreement between the mediator and the one who wants to marry going to the purely contractual nature, and thus requires the correct legal adaptation on the contractual relationship that is achieved between the marriage mediator and his clients from Those who want to get married and therefore we will divide this research into

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Publication Date
Fri Jun 30 2023
Journal Name
مجلة كلية الاسراء الجامعة للعلوم الاجتماعية والانسانية
نفاذ حق الاختصاص في مواجهة الغير
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حق الاختصاص من الحقوق العينية التبعية التي لم ينظمها القانون المدني العراقي وقد تناول هذا البحث كيفية نفاذه في مواجهة الغير

Publication Date
Sun Jan 01 2012
Journal Name
Journal Of The College Of Languages (jcl)
URAL BATIR DESTANINDA SÖZ TEKRARLARI
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Tekrarlar, anlamı kuvvetlendirmek, ifadeyi zenginleştirmek amacıyla kullanılan dil unsurlarıdır. Ural Batır destanı da tekrarlar, özellikle de ikilemeler açısından zengindir. Bu yazıda, Ural Batır destanındaki ikilemeler gruplandırılarak verilecek ve değerlendirmesi yapılacaktır.

Abstract

Word repeating is language items used for strengthen the meaning and riching the expression. By this view, Ural Batır epic is a good example for word repeating units. In this paper, Ural Batır epic’s word repeating has been presented by classification.

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Publication Date
Fri Jul 01 2011
Journal Name
مجلة (كلية التربية الأساسية ) الصادرة عن (كلية التربية الأساسية / الجامعة المستنصرية )،
-الدقائق البلاغية في أطول الآيات القرآنية
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ارتبطت اية الدين بجملة ايات قبلها بشكل يبهر القارئ و يوقفه على ما في القران من رصانة تاليف و احكام بناء و تلاؤم اجزاء معى اكتنازها .دقائق بلاغية كان جلها عائدا الى فنون علم المعاني

Publication Date
Tue Jun 30 2020
Journal Name
مجلة كلية العلوم الاسلامية جامعة بغداد
روافدُ تسهيليّة ٌ في الفوارق الضاديّة والظائيّة
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الملخص الضاد والظاء موطن تفرّد العربية وفخرها ، ألّفت فيهما العشرات والعشرات من المصنّفات الثرّة لكثرة ذرائع تلابسهما والخلط بينهما ، فهما متشابهان في هيكل البناء ، وإخراجهما متداخل على اللسان ، وألفاظهما متناظرة برحابة في الإملاء ، فضلاً عن سريان إشكالهما إلى حدّ الآن ، مما حثّني على التفكير في وسائل تسهّل المطروح وتمدّ جسراً بين أجزائه عسى أن تدنو قِطافُهُ في دفع الشبهة ومواراتها ، فتحصّلت لي أمور أذعتُها

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Publication Date
Tue Jan 01 2013
Journal Name
Journal Of The College Of Languages (jcl)
LA ENSEÑANZA Y EL APRENDEZAJEDELLÉXICO ESPAÑOL ENIRAK
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El tema de esta investigación está directamente relacionado con el papel del léxico en la enseñanza-aprendizaje del español como segunda lengua en el sistema de enseñanza universitariairaquí, donde se llevó a cabo la investigación empírica y la propuesta de criterios de la selección de léxico español.

Este estudio se ha centrado concretamente en los alumnos irakíes de nivel elemental que estudian elespañol como segunda lengua extranjera. Con el fin de conocer los estilos de enseñanza-aprendizaje del vocabulario practicado en las aulas, de determinar las faltas en la selección léxica y realizar propuestas de mejorar la competencia  léxica,  hemos efectuado el an

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Publication Date
Tue Apr 08 2025
Journal Name
مجله لارك
הגעגועים לעיראק בשיריו של המשורר שמואל מורה
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Publication Date
Wed Sep 03 2003
Journal Name
جامعة بغداد
المرأة في ظل التشريعات القديمة والاسلام
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قسمت هذه الدراسة إلى فصلين تسبقهما مقدمة وتليهما خاتمة ثم قائمة. وقد تم استعراض مصادر البحث ومراجعه في الفصل الأول بعنوان المرأة في التشريع القديم وأثرها على وضع المرأة من خلال هذه التشريعات. أما الفصل الثاني بعنوان “المرأة في التشريع الإسلامي” فقد استعرض وضع المرأة من خلال التشريع الإسلامي، ممثلا بمصدريه الأساسيين، القرآن الكريم. والحديث النبوي الشريف والخاتمة لخصت نتائج البحث.

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Publication Date
Sun Feb 03 2019
Journal Name
Journal Of The College Of Education For Women
The Bourgeois ascendancy under Fatimids
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The bourgeoisie groups derived great advantages from the system upon which the Fatimids built up their Regime out the land-tax and other taxes against a fixed sum . The surpulus revenue was the prophet of the farmers . A striking feature of the Fatimid was freedom of enterprise .All sectors of economic life were free-crafts , industry and trade . The government interfered in the trade in victuals only so far to in order to guarantee the supply of wheat to the big towns
The Egyptian Bourgeoisie enjoyed also the great prosperity which was produced among other reasons by the inflationary system of Fatimid economy .
The maintenance of gold dinar being almost pure and of full weight was only possible because Egypt steadily received cons

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Publication Date
Tue Feb 05 2019
Journal Name
Journal Of The College Of Education For Women
Religious Authority Poetry Adnan AL-Sayegh,s
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After this stage in the Bible is problematic and the profane in the poetry of the AL-Sayeghs,
and found that the poems path heading towards obey religious authority because of their wills
and powers, and the insurgency in other areas, as it did not employ shady methods and puns
and intriguing, and I find the reason for this is due to the fear poet focused toward the
influence of political Sergeant, more than effusion direction ascendancy religious sergeant,
was a AL-Sayeghs stop at this border; but went to the formulations problematic diversity in
the cognitive system, he tries it all to critique, as submitted by the history of the conflicts
produced generations of oppression and conflict and tension (what my fault I

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