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Study of Television Advertising and its Impact on Consumer Behavior in a Sample of Children Aged 9-12 Years
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The aim of this study was to study TV advertising and consumer behavior in children and to meet the needs of children. The study included 100 children from Baghdad who were randomly selected from different regions ranging in age from 9-12 years of both males and females. The current research was based on the interview and the completion of special forms prepared for this purpose. This age group was selected for the rare studies conducted on television advertising and limited to different sectors. Data on age and sex were documented, as the results of this study proved The afternoon period was the preferred period for watching the TV show in males, where it was 22%, while the morning period was the female favorite, and it was 23%. The individual viewing pattern was overwhelming in the studied sample, especially in the 11-12 age group. For the male sex and 31% for the female sex while the collective viewing pattern is dominant in the age group (9-10) years, and the musical and animation ads received a high viewing rate and were more favorable for the majority of the sample and for all age groups and both sexes It was noted that the ads of chocolate are the most popular ads of children and then the announcement of fast food and found that the males are more demand for food displayed in the television advertising of the female Wan TV advertising the role and impact in food inta

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Publication Date
Wed May 17 2017
Journal Name
Ibn Al-haitham Journal For Pure And Applied Sciences
Studing Effect of Temperature on Some Mechanical Properties of Single And Hybrid Composites
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 In this research,we are studied impact strength, bending and compression strength of composites including the epoxy resin as a  matrix , with gawaian red wood flour ,Russian white wood flour ,glass powder and rock wool fibers as reinforcement materials with volume fraction (20%) for all samples,and compared them in different conditions of  temperatures.         The results have shown that the impact strength increased with the reinforcement with (particles and fibers),and at high temperatures for all samples prepared,and also observed an increase in elasticity coefficient of  epoxy composites filled with (different particles) and decreased in elasticity coefficient of epoxy com

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Publication Date
Mon Dec 10 2007
Journal Name
Iraqi Journal Of Laser
The Effect of He:Ne Laser on Viability and Growth Rate of Leishmania Major
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An isolate of Leishmania major was grown on the semisolid medium and incubated at 26ºC. The isolate was irradiated by He: Ne laser (632.8 nm, 10 mW) at exposure times (5, 10, 15, 20, 25, 30) minutes in their respective order. The unirradiated groups represent control group. Growth rate and percentage of viability were examined during six days after irradiation. The change in these two parameters reflects the effect of irradiation on the parasite. The results refers that the general growth effected by irradiation in comparison with un irradiation group, The growth rate of parasite decrease with increasing the exposure time in comparison with control group. Parasite viability decrease with irradiation and the percentage of living cell dec

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Publication Date
Tue Mar 14 2023
Journal Name
Iraqi Journal Of Science
The Effect of Cigarette and Water Pipe Smoking on Some of Blood Parameter
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Current study aimed to investigate the effect of cigarette and water pipe smoking on smoker immunity comparing to non smoker. Twenty blood samples were collected from smoker students and twenty blood samples from non smoker students from Baghdad university in 2014.The results showed that there was increase in W.B.Cs total count in smoker group comparing to non smoker in a significant differences P<0.05. The differential W.B.Cs count results shows that there are increase was neutrophiles and Monocytes while there is decrease in lymphocytes in smoker group comparing to non smokers in a significant differences P<0.05 .Also the results revealed that there is an increase in percentage of phagocytosis to Staphyllociccus aureus bacteria b

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Publication Date
Sun Aug 13 2017
Journal Name
Ibn Al-haitham Journal For Pure And Applied Sciences
Effect of Temperature and Frequency on the Dielectric Properties of PVC/MnCl2 Composite
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       The dielectric properties of polyvinyl chloride (PVC)-MnCl2 composite were studied by using the impedance technique. The measurements were carried out as a function of frequency in the range from 10 Hz to 13 MHz and temperature range from 27oC to 55oC. Using a composite of 20 wt. % MnCl2 by weight, it was found that the dielectric constants and the dielectric loss of the prepared films increase with the increasing temperature at law frequency and the enhancement of the ionic conduction which is confirmed by the increase the of AC. conductivity and the decrease of the activation energy of the conduction mechanism at high applied frequency. The observed relaxation and polarization effects of composite a

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Publication Date
Sun Feb 03 2019
Journal Name
Iraqi Journal Of Physics
Effect of CuI concentration on structural and optical properties of PVA: CuI nanocomposites
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The nanocomposite on the base of synthesis Copper iodide
nanoparticles and polyvinyl alcohol (PVA/CuI) with different
concentration of CuI were obtained using casting technique.
PVA/CuI polymer composite samples have been prepared and
subjected to characterizations using FTIR spectroscopy, The FTIR
spectral analysis shows remarkable variation of the absorption peak
positions with increasing CuI concentration. The obtained results by
X-ray diffraction indicated the formation of cubic CuI particles. The
effects of CuI concentrations on the optical properties of the PVA
films were studied in the region of wavelength, (190-1100) nm.
From the derivation of Tauc's relation it was found that the direct
allowed t

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Publication Date
Fri Dec 29 2023
Journal Name
Iraqi Journal Of Agricultural Sciences
EFFECT OF NITROGEN, PHOSPHOROUS AND POTASSIUM LEVELS ON THE PRODUCTIVITY OF INDUSTRIAL POTATOES
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The experiment was conducted using Potato( Solanum tuberosum L.) at the eastern Radwaniyah at private field during fall season 2020/2021 and spring 2021 to study the effect of nitrogen levels to 350, 275, 200 kg N h-1 ( N1, N2, N3) and phosphorous to 100, 180, 360 kg P2O5 h-1 ( P1, P2, P3) and potassium to 100, 200, 300 kg K2O h-1 ( K1, K2, K3) to vegetative growth and yield of industrial potato, The seeds of the hybrid potato Sinora, Class A, were planted in the fall season on 15/9/2020 and Elite in the spring season on 31/1/2021. The experimental fertilizers were added in four batches and in proportions according to the stages of plant age, Factorial experiment with RCBD using three replications. The results showed that changing t

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Publication Date
Sun Oct 03 2010
Journal Name
Journal Of The Faculty Of Medicine Baghdad
The effects of aspirin and fenugreek seed on the testes of white mice
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Background: Fenugreek seeds are used as food ingredient in traditional medicines; also aspirin is an incredible chemical with many useful benefits in the medical field. The objective was to study the effect of aspirin and fenugreek on testes of mice.
Method: 20 white male mice weighing (18-23gm) were divided into four groups 5 each. Group 1, represented control, group 2, mice treated with fenugreek seed (100mg/KgB.W), group 3 mice treated with aspirin (10mg/Kg B.W), group 4 mice treated with aspirin and fenugreek seed for 21 days. Body weight and testes weights were recorded. Histopathological examination of testes was carried out.
Results: a significant decrease (P<0.05) in body weight of mice treated w

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Publication Date
Fri Jul 01 2022
Journal Name
مجلة الاستاذ للعلوم الانسانية والاجتماعية
مهارات النجاح الاكاديمي لدى طلبة الجامعة
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يهدف البحث الحالي التعرف على مهارات النجاح الاكاديمي لدى طلبة الجامعة، وكذلك التعرف على دلالة الفروق على وفق الجنس ) ذكور ، أناث ( والتخصص ) علمي ، انساني( ولذلك قامت الباحثة بتبني وترجمة مقياس مهارات النجاح لدينيس Dennis,2262 ، يتكون المقياس من) 12 ( فقرة ومن ) 5( مهارات )مهارة التركيز التواصل التنظيم وإدارة الوقت تحديد الأهداف والتحفيز الاستعداد للاختبارات(، وقد تم التأكد من - - - - خصائصة السايكومترية، تم تطبيق المقياس

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Publication Date
Wed Apr 01 2015
Journal Name
Journal Of Educational And Psychological Researches
أنشطة وقت الفراغ لدى طلبة الجامعة
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The present study aimed to:

1 - To identify the leisure time activities among young people university .

2 - To identify statistically significant differences in leisure time activities among the students of the university depending on the variable.

Gender (male , female ) and the study sample consisted of (152) students from the University of Baghdad College of Education, Ibn al-Haytham was randomly selected by (67) of the males and(85) females and dish them a measure of leisure-time activities that the researcher has ever built and achieved sincerity and firmness , sell statistical treatment showed results that the nature of the activities, leisure time importance in the exercise on according to type males or fem

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Publication Date
Wed Oct 01 2008
Journal Name
Journal Of Educational And Psychological Researches
الانتماء الاجتماعي وعلاقته بالاذعان لدى المسنين
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لايمكن للفرد أن يعيش منعزلا عن الآخرين لأنه بحاجة إلى أن يتفاعل مع غيره لتسهيل مستلزمات معيشته ، لذا يعد الانتماء الاجتماعي احد الحاجات النفسية

الاجتماعية المهمة في حياة الفرد من خلال رغبة الفرد في أن ينتمي إلى الآخرين سواء كانوا أسرة أو أصدقاء أو مهنة أو وطن للوصول إلى الهدف الذي يريد أن يحققه و المتمثل في الوصول إلى حالة من الأمن النفسي للفرد و هي تبحث عن وسيلة إشباع من خلال العيش مع مجموع

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