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Salience and Erasure in Environmental Advertisements: An Ecolinguistic Study
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Ecolinguistics is a twofold field in which ecology and language are its two major concerns. That is, this field is concerned with the way through which our thoughts, ideologies and the like influence the environment. The present study aims at analyzing (6) constructive and destructive environmental advertisements to find out how the techniques of erasure and salience operate in these types of advertisements. It studies the linguistic expressions that achieve these techniques in the constructive and destructive advertisements. The qualitative and quantitative methods are exploited in the current study. Analyzing (6) constructive and destructive environmental advertisements in accordance with Stibbe’s (2015) model of salience and erasure accomplishes the qualitative approach whereas accounting the frequencies and percentages of salience and erasure occurrences in constructive and destructive environmental advertisements accomplishes the quantitative approach. The model of the analysis used in the present study is of Stibbe’s (2015) theory of erasure and salience. The main finding shows that the technique of salience is employed more frequently in constructive advertisements than that of erasure, whereas the same techniques are equally used in destructive advertisements. The main conclusion of the present study reads that the technique of salience is appropriate for constructive advertisements since it highlights the important aspects of the environmental advertisements

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Publication Date
Wed Jun 01 2011
Journal Name
Journal Of Economics And Administrative Sciences
The relationship of empowering workers with organizational performanceField research of the views of the scientific leaders of a number of colleges at the University of Baghdad
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The Strategy of employees' empowerment, organizational performance and total quality management represent three informative which were and still the hub of many studies and researches including the current study. The higher education is considered one of the most important services sectors and the main development as well as the civil progress in the society. It is the main source that provides the organizations with the human resources having scientific or practical professions. So Higher Education has been chosen especially Baghdad University as a sample of the study. The study problem is concentrated to find answers of the following   questions: What the level of the powers mandate in the organization concerning the

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Publication Date
Mon Jan 01 2018
Journal Name
وقائع المؤتمر الدولي 7 للغة العربية / دبي
تقويم اداء اساتذة اللغة العربية العامة في كلية الادارة والاقتصاد جامعة بغداد من وجهة نظر طلبتهم
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Publication Date
Mon Apr 01 2024
Journal Name
مجلة علوم اللغة العربية
وعي الدم وسبر القاع المكاني : مقاربة نقدية سردية في رواية (نساء البخور ) للروائي السعودية خالد اليوسف
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دراسة في رواية سعودية

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Publication Date
Tue Jul 14 2026
Journal Name
Al–bahith Al–a'alami
Media separation: The Relationship of Arab Immigrants with the Media of the Countries of Diaspora (Sweden as a model) (A Research Derived from PhD Dissertation)
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The research seeks to study the subject (Media separation: the Relationship of Arab Immigrants with the Media of the Countries of Diaspora/ Sweden as a model). Where this phenomenon, "problem" has not been subjected to an in-depth study to find out the causes of this media separation and its repercussions on the immigrant, whether in the problem of integration, or his opportunity to work, or adapt to live in the new society.

Separation is a kind of word that is rarely used in Arabic media studies, relevant, sometimes, to the meaning of “refraining from watching TV or listening to the radio or reading newspapers”. Sometimes, it means “not tuning to or using any form of media like radios or newspapers to be updated about what

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Publication Date
Thu Dec 30 2021
Journal Name
مجلة العلوم القانونية
جزاء الاخلال بالوعد بالتعاقد في ضوء تعديل القانون المدني الفرنسي بموجب المرسوم رقم 131 لسنة 2016
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يتناول البحث جزاء الاخلال بالوعد بالتعاقد في ضوء تعديل القانون المدني الفرنسي بموجب المرسوم رقم 131 لسنة 2016

Publication Date
Wed Jun 19 2019
Journal Name
Journal Of Accounting And Financial Studies ( Jafs )
Evaluation the Procedure for Recognition of Income Tax to Reduce Tax Evasion: بحث تطبيقي في الهيئة العامة للضرائب
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  Tax state institution regards as one of the largest state institutions implementing the tax rules issuing be legislative body and achieving the goals of tax (financial, economic, social and political). So, the tax management should pay attention to the procedures enabling it to achieve those rules starting from the procedures of tax restrict and ending by tax allocation where the process of assessment the taxation must relaxing on modern methods. The problem of the study raising from that in spite of there is a low  obliging the taxable person (registered or not) to submit a declaration about his income and the achieved profit to be the base of taxation˒ where the other ways  are secondary ways helping in rejection of t

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Publication Date
Mon Mar 11 2019
Journal Name
Baghdad Science Journal
Analysing Iraqi Railways Network by Applying Specific Criteria Using the GIS Techniques
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The railways network is one of the huge infrastructure projects. Therefore, dealing with these projects such as analyzing and developing should be done using appropriate tools, i.e. GIS tools. Because, traditional methods will consume resources, time, money and the results maybe not accurate. In this research, the train stations in all of Iraq’s provinces were studied and analyzed using network analysis, which is one of the most powerful techniques within GIS. A free trial copy of ArcGIS®10.2 software was used in this research in order to achieve the aim of this study. The analysis of current train stations has been done depending on the road network, because people used roads to reach those train stations. The data layers for this st

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Publication Date
Mon Jul 22 2019
Journal Name
Arab Science Heritage Journal
سرور سرور الفؤاد بالصافنات الجياد في معرفة الخيل وأسمائيا لمشيخ محمد العمري )د ا رسة وتحقيق(
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تضمن البحث تحقيق مخطوط"، سرور الفؤاد بالصافنات الجياد في معرفة الخيل
وأسمائياالشيخ محمد العمري" وكما ظاىر من عنوان المخطوط إنوُ يتناول الخيل، والخيل
موضوع ميم في حياة العربي قبل الاسلام باعتباره يمثل جزءاً من تفاصيل حياتو الملازمة لوُ
واعتماده عمييا ىذا أولاً وثانياً ماتحمموُ الخيول من معاني الفروسية والعنفوان وماتثيره في
الأنسان من حب الأقتناع والمتعة المتحققة من النظر إلييا وحبو لمسبق،

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Publication Date
Thu Jan 15 2026
Journal Name
مجلة دراسات وبحوث التربية الرياضية
اثر بيئة افتراضية بالميتافيرس باستخدام تطبيق Home Court في تعلم بعض المهارات الاساسية بكرة السلة للطالبات
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هدف البحث الى اعداد بيئة تعليمية افتراضية بالميتافيرس باستخدام تطبيق HomeCourt.والتعرف على اثر بيئة افتراضية بالميتافيرس باستخدام تطبيق HomeCourt في تعلم بعض المهارات الاساسية بكرة السلة للطالبات. استخدمت الباحثة المنهج التجريبي بالمجموعتين المتكافئتين بالاختبار القبلي والبعدي, " لأنه يعد أكثر الوسائل كفاية في الوصول إلى معرفة موثوق بها .واعتمدت الباحثة تصميم مجموعتين متساويتين مستقلتين (تجريبية وضابطة ) . اما مجت

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Publication Date
Sat Jan 05 2019
Journal Name
Journal Of Planner And Development
السلوك الاجتماعي ضمن بعض الاحياز الداخلية والجوارية للاسكان الافقي المخطط لذوي الدخل المحدود في المنطقة العربية
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