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Skills of Media Marketing of the Public Relations Staff: (University of Baghdad as a Model)
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Departments and offices of public relations and media in any institution or company is the most important departments that reflect the results of their work negatively or positively on their reputation. This goes beyond the trust and credibility that its internal and external audiences will give it. Where such matter requires the staff, working in these departments and offices, to have communication skills that qualify them to do the role of marketing the communication message. Yet, the communication skills of public relations and media staff vary from person to person depending on the communication position. This skill has two criteria: Achieving the communication goal and the speed in achieving it as a number of skills control some factors:

Theoretical and innate preparations represented by the total personal, psychological, social and mental qualities acquired by the individual genetically and self-perception and mental abilities.

An individual who is characterized by social intelligence and good linguistic ability can achieve successful communication with the institution's internal and external audience.

Hence, this research sheds light on the skills of media marketing for public relations staff. The researcher selected the Department of Media and Public Relations at the University of Baghdad as a model to survey the level of communication skills in marketing the media message when working in this theoretical field.

The research consists of the methodological framework in terms of identifying and formulating the research problem; and the objective that this study aims to reach; as well as the two-part descriptive and analytical survey method adopted in this study.

The researcher designed the questionnaire as a major tool for collecting information and data in order to achieve the objectives of the research to identify the level and types of media marketing skills possessed by public relations workers at the University of Baghdad.

Whereas, the theoretical framework dealt with the first topic in the concept of communication and marketing skills, while the second section took care of the skills of media marketing.

The field study included two axes: the first data of the respondents representing their characteristics in terms of sex, age, academic achievement, specialization and social status. The second investigates questions related to media marketing skills. Public relations staff resort to the media marketing of university messages, and the research has produced a number of important results.

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Publication Date
Sat Dec 30 2023
Journal Name
Journal Of The College Of Education For Women
Deception in Amber Heard and Johnny Depp’s Trials
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Deception is defined as a linguistic and non-linguistic behavior that is used in interaction in order to make the addressees believe what is believed to be false or lack evidence. McCornack (1992) classifies deception into four manipulative strategies (i.e., fabrication, distortion, equivocation and concealment), other scholars argue that deception encompasses the strategies of “fabrication (outright lying), equivocation (being vague and ambiguous), or concealment (with holding relevant information) Thus, the present study investigates the deception strategies and motives that are used by Johnny Depp and Amber Heard during their defamation trials. Qualitative and quantitative methods are employed when analyzing the data in question. Th

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Publication Date
Mon Jan 07 2019
Journal Name
Arab Science Heritage Journal
دراسة سرعة الاخلاف وعلاقته بدرجات الحراره في النوع
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        تمت دراسة سرعة الاخلاف في النوع Branchiura sowerbyi وعلاقتها بدرجات الحرارة حيث لوحظ ان قابلية هذه الديدان على اخلاف الحلقات الجسمية التي تحوي على الخيوط الغلصمية تكون اسرع من قابليتها على اخلاف الحلقات الجسمية الاخرى وبنسبة موت اقل خاصة في درجة حرارة ( 20 ± 3 ) م°.

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Publication Date
Mon Nov 19 2018
Journal Name
Arab Science Heritage Journal
التأثير التأثير الحضاري للأندلس في عهد الفونسو العاشر
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The Spanish King Alfonso X could deliver mane Andalusia culture to Europe, but it is the subject of our research, we decided to give a brief overview of his life.

This king March was politically different from the rest of the Spanish kings, which is opening up to the literature and Eastern thought, it is the.

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Publication Date
Sat Sep 01 2012
Journal Name
Journal Of Economics And Administrative Sciences
New Approach for Solving Multi – Objective Problems
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  There are many researches deals with constructing an efficient solutions for real problem having Multi - objective confronted with each others. In this paper we construct a decision for Multi – objectives based on building a mathematical model formulating a unique objective function by combining the confronted objectives functions. Also we are presented some theories concerning this problem. Areal application problem has been presented to show the efficiency of the performance of our model and the method. Finally we obtained some results by randomly generating some problems.

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Publication Date
Sun Jan 02 2005
Journal Name
Political Sciences Journal
واقع ومستقبل الصراعات الدولية والاقليمية في البحر الاحمر
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واقع ومستقبل الصراعات الدولية والاقليمية في البحر الاحمر

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Publication Date
Thu Oct 25 2018
Journal Name
Journal Of Planner And Development
تلوث الهواء داخل المباني واثره في صحة الشاغلين
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Publication Date
Sat Oct 01 2016
Journal Name
Journal Of Educational And Psychological Researches
فلسفة المناهج الجغرافية في تشخيص ومعالجة المشكلات البيئية
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It has become the subject of the environment and its problems during the last three decades of the important topics and dangerous that gained the attention of researchers in this regard as especially with the worsening repercussions severe, and turned out to be hot issues impose themselves urgently everywhere in the world, not concerned with the environment and specialists out, but also on all people wherever they are, regardless of their standard of living, and the circumstances of their lives, and their level of education and culture because the relationship of man with environment relationship since antiquity as relied upon to provide what they need him to stay, and through the stages of the development of civilization has made some a

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Publication Date
Sun Jun 18 2023
Journal Name
Arab Science Heritage Journal
الإمام الرُّعيني (ت 476هـ) وأثره في كتب القراءات
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It is known that the distinguished scholar and writers in any kind of science leave an important impact on those who come after them, so they are an indispensable source in that science that draws from them who is later in time than them, and this is what we have seen in this research; The scholar Muhammad bin Shuraih al-Ra’ini (d.476 AH) and his book          (Al-Kafi in the Seven Readings) were admired by everyone who wrote about the readings after him. The great scholars of the readings, such as Ibn al-Bathish (d. 540 AH), Ibn al-Jazari (d. 833 AH), and Ibn al-Banna’ did not dispense with him. (d.1117 AH) in terms of reading, isnad, and the way of narration, their books were full of men

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Publication Date
Wed Mar 30 2022
Journal Name
Arab Science Heritage Journal
ملامح التلطف في نهج البلاغة الرسائل والوصايا انموذجاً
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This study aims to look in the commandments and letters of Imam

 Abi Talib (A.S.) that narrated in the (Nehj Albalagah). In addition the researcher will study the method of kindness and and sentences structures of

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Publication Date
Sun Jan 03 2010
Journal Name
Journal Of Educational And Psychological Researches
أثر برنامج تنموي في الاستعداد الكتابي لطفل الروضة
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مشكلة البحث وآهميته :

تعد مرحلة ما قبل المدرسة من المراحل شديدة الأهمية في نمو الأطفال في هذه المرحلة تمتد رغبة الطفل في التعرف على العالم المحيط به ثم تتطور أنشطته لتصبح أكثر عمقا وأتساعا فتتضمن البيئة البعيدة عنه ، هذا فضلا على أن 50% من التنمية الذهنية للطفل تتشكل في السنوات الأربع الأولى من العمر وأن القراءة هي إحدى المكونات الأساسية التي تعززهذا الجانب من التنمية .

( أبو

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