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University Youth Attitudes towards Electronic Advertisements and their Relationship to the Behavior of the Consumer A Field Study of a Sample of Students of the College of Mass-Communication / University of Baghdad as a Model
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This research aims at identifying the communicative habits and content reflections on the communication process, especially the young audience which is one of the main group for whom the announcements are made. Because young people face life with passion and aspiration making them respond to each effect used by the media in the design of the advertising using all the effective techniques, attractive methods for young children like depending on drama, technical tricks, music and logos easily to be remembered and responded to the desires of the young in their entertainment. This research also aims at identifying the impact of the internet as a channel of commercial advertising on the purchasing behavior of young people at the universities and determine the importance of the internet advertisings' elements for them, as well as specifying the causes of their preference to some websites other than others The researcher uses a descriptive survey method by applying it on a simple random sample of students from the College of Media at the Universities of Baghdad. The researcher ends with several conclusions. One of its most important is that the Internet advertisings draws attention to the advertised product but not the required distinctive image. There are 15% of them do not support this, and 25% of respondents completely agree with the motivations of online advertisings towards the purchase. The others are fluctuating between supporters and opponents because these advertisings represent a new situation for the internet users and students of the universities. In addition, online advertisings help students of the universities to develop a criterion for evaluating the advertised products indirectly due to its newness. The research ends with some recommendations. One of the most important recommendations is to focus on taking into account the use of a beautiful melody commensurate with the nature of the product advertised and choose famous and beloved song when using a dance song style and the manufactures interested to announce must take into account the ease of use and download speed when they design webs. Also, webs' designs must fit the needs and tastes of the target audiences a constantly updated the site.

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Publication Date
Sun Aug 25 2024
Journal Name
مجلة السلام الجامعة
أحكام الزروع عند الإمام محمد بن الحسن الشيباني (ت189هـ) في روايته لكتاب الموطأ / دراسة فقهية مقارنة
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ملخص البحث تناول البحث دراسة أحد أعمدة فقهاء العالم الإسلامي من حيث العموم والمذهب الحنفي بشكل خاص الإمام محمد بن الحسن الشيباني (رحمه الله تعالى) صاحب أبي حنيفة وفقيه العراق وبعض أحكامه الفقهية المتعلقة بالزروع، ولا يخفى اهتمامه الكبير وباعه الطويل في هذا الجانب، وحرص في الغالب على ذكر وجوه الترجيح، وأسباب الاختيار، واعتمد في ذلك على قواعد وضوابط تؤيد ما يرجحه أو يختاره، مع صياغة ذلك كله بأسلوب علمي رصين، ق

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Publication Date
Wed Dec 01 2010
Journal Name
Journal Of Accounting And Financial Studies ( Jafs )
إستخدام التحليل الهرمي (AHP) في المفاضلة لإختيار المجهزين: دراسة حالة في الشركة العامة للمسح الجيولوجي والتعدين
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Analytical Hierarchy Process (AHP) belongs to the family of Multiple Criteria Decision Making (MCDM)  and has, recently, received a wide popularity in decision making regarding supplier selection.  The objective of this study is to apply the methodology of AHP on selecting suppliers to supply materials for the  Geological Survey and Mining  Company (GSMC).  Criteria for rating the suppliers and pairwise comparisons were identified by the members of the Tenders Analysis Committee (TAC). In order to judge the internal validity of the AHP, it was applied manually on a sample of fourteen tenders that were analyzed  and executed between 2004-2007, then an interactive computerized  package was developed 

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Publication Date
Mon Jan 01 2018
Journal Name
المجلة القانونية العلمية المحكمة
انتهاء خدمة الموظف الضريبي بقوة القانون العام والتشريعات النافذة في القانون العراقي والضوابط السنوية دراسة مقارنة
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Publication Date
Mon Dec 01 2025
Journal Name
مجلة كلية اللغات- جامعة طرابلس
دراسة مقارنة في استخدام الوجودية في شعر الارجنتيني خورخي لويس بورخيس و المصري صلاح عبد الصبور
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يُعدّ الوجود احد أعمق المواضيع التي تناولها الفلاسفة على مرّ العصور، إذ يشتمل على تساؤلات حول الحياة والموت وغاية الوجود والحرية الإنسانية، وغيرها من التساؤلات التي نشأت مع نشوء الانسان. وقد لعب الفلاسفة، قديمهم وحديثهم، دورًا أساسيًا في إرساء دعائم الفكر الوجودي المعاصر؛ إلا أننا, مع ذلك, لا نستطيع إنكار دور الدين في التأثير على الفكر الفلسفي الوجودي بشكل عام. وقد انعكست أفكار الوجودية الفلسفية المعاصرة في

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Publication Date
Sat Jan 31 2026
Journal Name
Journal Of Baghdad College Of Economic Sciences University
تأثير إستراتيجيات ادارة اللاتأكد في إستراتيجيات التغيير المنظمي دراسة مقارنة في شركتي زين واسيا سيل للاتصالات
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The research aims to diagnose the level of reflection of uncertainty management strategies (Ignoring uncertainty, knowledge generation , interaction , coping) managing of Organizational change strategies (power coercive, rational empirical, Normative reductive) to the importance of the two subjects and the importance of the expected results has been selected sample size (65) managers from Zain , Asia Cell Telecommunication (32 Zain and 33 company Asia),which alignment for the such a study being heavily dependent on the certainty or uncertainty subject . The researchers are attain there is the effect of uncertainty management strategies in Organizational change management strategies on the overall level in the two companies but have tended t

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Publication Date
Sat Jun 18 2022
Journal Name
Al-academy
دراسة مقارنة بين التعبير اللفظي والتعبير غير اللفظي في إخراج الدراما التلفزيونية المترجمة – جاك بريفير (أنموذجاً).
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يهدف البحث الى اشاعة الدراسة المقارنة للنص المترجم الى اللغة العربية لتلافي الفوارق بين النص الأصلي (الأجنبي ) والنص المترجم (العربي ) من حيث المعاني والرموز والمعالجات الفكرية ... الخ .والتأكيد على استعمال التقنيات التربوية (السمعية والبصرية ) في الترجمة الانسانية (المتخصصة ) والاستعانة بالترجمة الآلية لتجنّب متاعب الترجمة والفهم الخاطىء او المنقوص ...للوصول الى فهم واسع بتدريس مادة الاخراج التلف
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Publication Date
Sun Jun 18 2023
Journal Name
Arab Science Heritage Journal
مخطوطة / مساجد دمشق لمؤلفها (يوسف بن حسن بن عبد الهادي) المعروف بأبن المبرد (ت909هـ) / دراسة وتحقيق
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Yusuf bin Hassan bin Ahmed bin Hassan bin Abd al-Hadi, nicknamed Ibn al-Mubarrad, the author of the book "The Mosques of Damascus", it appears through the study of the manuscript that it is a cut off part of the book "Thumaar al-Maqasid fi Dhikr al-Masjid" Historians such as Ibn Asaker, the author of the book “The History of Damascus” and Ibn Shaddad, the author of the book “Al-Alaq Al-Khadir”, Ibn Al-Mubarrad excelled in being brief in his mention of these mosques, especially their location and his description of them. He was distinguished for his classification of various sciences, as well as the breath of his knowledge, which led to his interest in writing and composition.

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Publication Date
Tue Jan 29 2019
Journal Name
Arab Science Heritage Journal
دراسة منهجية للوفيات في كتاب (التاريخ الباهر في الدولة الأتابكية بالموصل) لأبن الأثير (ت 630هـ -1232م)
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للدراسات التاريخية أهميتها ولاسيما دراسة المؤلفات الذي يعطينا صورة كاملة عن تطور الواقع التاريخي للمرحلة التي عاصرها المؤلف وتكتب دراسة الشخصيات العلمية طابعاً خاصاً ومهم يدفعنا إلى التعريف بالمؤرخ ومنهجه في الكتاب والموارد التي استقى معلوماتهِ منها . 

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Publication Date
Sun Jan 01 2023
Journal Name
مجلة البحوث التربوية والنفسية
المعتقدات السائدة نحو فايروس كورونا لدى طلبة جامعة بغداد
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Abstract The current research aims to identify the most prominent beliefs about coronavirus of Baghdad University students, as well as to identify the prominent beliefs toward coronavirus of male and female students. To achieve the research objectives, a questionnaire of (15) items was administered to a sample of (600) male and female students collected from ten different colleges at the university of Baghdad. The findings of the research illustrated that item (8) took priority as students believe there is a misleading about coronavirus spreading by governments, item (2) which indicated that coronavirus is man-made took level two, followed by item (10), it proposes that coronavirus emerged from the American military base in china. Additiona

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Publication Date
Sun Jan 01 2012
Journal Name
Natural Science
Determination of threshold random gain medium in dye: Polymer films containing TiO<sub>2</sub> nanoparticles
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