Preferred Language
Articles
/
R3g2m6ABuRolNscLhvH2
Evaluating public acceptance of the official medicine label and mobile verification application: a mixed-methods study applying the technology acceptance model
...Show More Authors
Abstract<sec> <title>Background

The Iraqi pharmaceutical sector faces significant challenges arising from the prevalence of substandard and falsified (S/F) medications, which pose a direct threat to public health safety. To strengthen regulatory oversight, health authorities have implemented national medicine track-and-trace system. However, the ultimate efficacy of these regulatory tools is heavily dependent on public awareness and the level of societal acceptance.

Objective

This study aimed to evaluate acceptance of the official medicine label among Iraqi adults who purchase medicines from private pharmacies and to examine acceptance of the Gudea mobile verification application among respondents with actual app-use experience. The study also aimed to identify key Technology Acceptance Model (TAM)-related determinants associated with the use of these verification tools to combat S/F medicines.

Methods

An exploratory mixed-methods design, guided by the TAM, was employed. Semi-structured interviews with pharmacy customers examined barriers to adoption, followed by a structured survey (Google Form) of Iraqi adult medicine purchasers conducted between November 2025 and March 2026. Qualitative data were analyzed thematically, and quantitative data were analyzed using multiple regression.

Results

The qualitative phase included 15 interviewees, and the quantitative survey involved 553 respondents. Among survey participants, 328/553 (59.3%) reported that they had previously checked the official medicine label before purchasing medicines, while 315/553 (57.0%) agreed or strongly agreed that they regularly checked it. A total of 77.6% agreed that the label enhanced their confidence in Ministry of Health (MOH) oversight, and 75.9% reported that its design and placement made it easy to notice. Seventy participants (12.7%) reported previous use of the Gudea application. Among these users, 71.4% considered the application simple and practical, 85.7% reported that they would be more inclined to use it if recommended by pharmacists, and 74.3% intended to continue using it. In the official medicine label regression ( N  = 553), perceived usefulness, subjective norm, age, and education level were significantly associated with regular label checking. In the exploratory Gudea application regression ( n  = 70), age was the only statistically significant predictor (β = 0.225, p  = 0.026).

Conclusion

Among surveyed participants, the official medicine label was more frequently used than the Gudea application. The findings support the potential value of combining visible physical verification with optional digital verification, while highlighting possible areas for improvement in public awareness, technical performance, and pharmacist-supported engagement. Given the cross-sectional convenience sample and the relatively small app-user subgroup, these findings should be interpreted cautiously and confirmed in larger, more representative studies.

Crossref
View Publication Preview PDF
Quick Preview PDF
Publication Date
Wed Jan 01 2025
Journal Name
Jourenal Of Food Science And Technology (iran)
The role of NLRP3 Inflammsome in Cardiovascular Disease progression: Integrating food science and technology for therapeutic advancements
...Show More Authors

Publication Date
Sat Aug 16 2025
Journal Name
Engineering And Technology Journal
In-chip artificial intelligence technology for generating and self-correcting the topology of low-consumption RC filters
...Show More Authors

View Publication
Crossref
Publication Date
Mon Oct 01 2018
Journal Name
Journal Of Economics And Administrative Sciences
Reflection of applying the requirement of IFRS 9 regards impairment of Banks loans on earning management in Iraqi Banks
...Show More Authors

Impairment of financial assets defined according to IFRS 9 as the difference between all contractual cash flows that are due to an entity in accordance with the contract and all the cash flows that the entity expects to receive, the entity should estimates all the cash flows through looking to the contract terms during the life time period of the assets or for shorter period if possible, the cash flow should include the amounts of selling any collateral taken or any other enhancement. On the other hand, the Central bank of Iraq guidelines regards impairment differ from the IFRS 9 that’s does not consider the collateral value on calculating the impairment that’s effects on the net profit through recognizing exaggerated loss an

... Show More
View Publication Preview PDF
Crossref (1)
Crossref
Publication Date
Thu Aug 31 2017
Journal Name
Journal Of Engineering
Advertising Technology and Visual Attraction of Cities Centers
...Show More Authors

Advertising technology represents a component of elements of the visual attraction in the urban scape, made its way transmission process of messages between the ends of the source ofinformation (sender) and the Destination information (receiver) of the final recipient of themessage, It serves as a social marked and a means of cultural expression, It is part of the inalienable in creating identity and determine the spatial relationships and also is a reflection ofurban culture to the community. This technology has become an increasing feature of the present era, characterized as the era of the three revolutions: (the information revolution, the technologyrevolution, and the media revolution), Where it became an integral part of the visual

... Show More
View Publication Preview PDF
Publication Date
Wed Sep 30 2020
Journal Name
Journal Of Accounting And Financial Studies ( Jafs )
Activity- Based Costing technology and its role in Cost Guidance: An Applied Study at the General Company for Textile and Leather Industries - Leather plant - Factory No. (7)
...Show More Authors

Iraqi industrial units face strong competition due to many problems including1- high production costs2- weak interest in studying the market3- lack of government support for their products4- dumping the market with imported products with specifications and a competitive price as well as adopting the traditional cost system in calculating costs that do not provide appropriate information for pricing decisions Which requires studying and analyzing these problems and dealing with them by adopting modern technologies so that they can compete, so the research aims to show the knowledge bases of technology Activity- Based Costing, with an indication of the role of technology Activity- Based Costing in rationalizing the tax In, and the

... Show More
View Publication Preview PDF
Publication Date
Fri Mar 03 2023
Journal Name
Research On Crops
Evaluating newer herbicides on the performance of wheat (Triticum aestivum L.) in Central Iraq
...Show More Authors

Due to the great losses caused by weeds to the crop, it is necessary to continue testing new herbicides that may be more efficient than the herbicides used that can reduce competition between weeds and crops, Therefore, a field experiment was carried out in the experimental field of the Department of Field Crops, College of Agricultural Engineering Sciences, University of Baghdad (Al-Jadriya) during the winter season of 2021-22 in order to evaluate the efficiency of the herbicide H-199 and compare it with some herbicides used in controlling companion weed to three cultivars of wheat and its effect in the yield and its components. The experiment was applied according to the randomized complete block design with split-plot arrangement

... Show More
View Publication
Scopus (6)
Crossref (2)
Scopus Crossref
Publication Date
Wed May 31 2017
Journal Name
Journal Of Engineering
Evaluating the Performance of High Modulus Asphalt Concrete Mixture for Base Course in Iraq
...Show More Authors

In the 1980s, the French Administration Roads LCPC developed high modulus mixtures (EME) by using hard binder. This type of mixture presented good resistance to moisture damage and improved mechanical properties for asphalt mixtures including high modulus, good fatigue behaviour and excellent resistance to rutting. In Iraq, this type of mixture has not been used yet. The main objective of this research is to evaluate the performance of high modulus mixtures and comparing them with the conventional mixture, to achieve this objective, asphalt concrete mixes were prepared and then tested to evaluate their engineering properties which include moisture damage, resilient modulus, permanent deformation and fatigue characteristics. These pro

... Show More
Publication Date
Wed May 31 2017
Journal Name
Journal Of Engineering
Evaluating the Performance of High Modulus Asphalt Concrete Mixture for Base Course in Iraq
...Show More Authors

In the 1980s, the French Administration Roads LCPC developed high modulus mixtures (EME) by using hard binder. This type of mixture presented good resistance to moisture damage and improved . mechanical properties for asphalt mixtures including high modulus, good fatigue behaviour and excellent resistance to rutting. In Iraq, this type of mixture has not been used yet. The main objective of this research is to evaluate the performance of high modulus mixtures and comparing them with the conventional mixture, to achieve this objective, asphalt concrete mixes were prepared and then tested to evaluate their engineering properties which include moisture damage, resilient modulus, permanent deformation and fatigue characteristics. These prope

... Show More
View Publication Preview PDF
Publication Date
Sat Apr 01 2017
Journal Name
International Journal Of Science And Research
Evaluating the Behavior of Ring Footing on Two-Layered Soil Subjected to Inclined Load
...Show More Authors

Evaluating the behavior of a ring foundation resting on multi-layered soil is one of the important issues facing civil engineers. Many researchers have studied the behavior of ring foundation rests on multi-layered soil with vertical loads acting on the foundation. In real life ring foundation can be subjected to both vertical and horizontal loads at the same time due to wind or the presence of soil. In this research, the behavior of ring footing subjected to inclined load has been studied using PLAXIS software. Furthermore, the effect of multi-layered soil has been simulated in the model. The results showed that both vertical and horizontal stresses are mainly affected when the inclination angle of the load exceeded 45 degrees with a reduc

... Show More
Publication Date
Sat Oct 10 2026
Journal Name
Al–bahith Al–a'alami
THE CULTURAL FACTORS THAT ARE AFFECTING THE COMMUNICATOR IN INTERNATIONAL PUBLIC RELATIONS: ) Reading In Light Of The Theory Of The Cultural Relativism(
...Show More Authors

This research addressed the cultural factors that are affecting the communicator in international public relations in light of the theory of the cultural relativism. The research aimed to find out the nature of cultural differences between societies and how can for professionals in international public relations understanding the culture of other and communicate with him peacefully. The researcher used qualitative and interpretative methodology. Some of the important results of the research are: The Communities are affected by cultural factors that are composed from values, customs, traditions, prevailing and inherited ethic, languages, religious beliefs, fashion, gender, colors indi

... Show More
View Publication Preview PDF
Crossref