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Iraqi Journal of Market Research and Consumer Protection Market Research and Consumer Protection Center, University of Baghdad
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ISSN: 2071-3894
eISSN: 2523-6180
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No. of publications: 328
No. of views: 240167
Publication Date
Wed May 18 2016
Journal Name
Iraqi Journal Of Market Research And Consumer Protection
THE APPLICITIONS OF JUST IN TIME PRODUCTION AND ITS ROLE ON THE COMPONENTS OF MARKETING INFORMATION SYSTEM: AN APPLIED STUDY IN ALMANSOUR OUR STATE COMPANY FOR CONSTRUCTIONAL CONTRACTS.: THE APPLICITIONS OF JUST IN TIME PRODUCTION AND ITS ROLE ON THE COMPONENTS OF MARKETING INFORMATION SYSTEM: AN APPLIED STUDY IN ALMANSOUR OUR STATE COMPANY FOR CONSTRUCTIONAL CONTRACTS.
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Live the present companies in a competitive business environment going on and try to achieve excellence in their industry through the marketing of their products and achieve greater market share as possible to ensure its continued existence, and perhaps the concept of time production, which confirms, in essence, on the need to reduce inventory to a minimum in the production process as well as the concept of the marketing information system which asserts, in essence, to document all the events that are related to the marketing of the product provided by the production process, together constitute the subject deserves research and investigation as they have raised well-known in the fields of production management and marketing management.

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Publication Date
Fri Jun 30 2023
Journal Name
Iraqi Journal Of Market Research And Consumer Protection
تحضير سلسلة جديدة من معقدات قاعدة شف رباعية السن ودراستها طيفيًا وبايولوجيًا ونظريًا: تحضير سلسلة جديدة من معقدات قاعدة شف رباعية السن ودراستها طيفيًا وبايولوجيًا ونظريًا
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يتضمن هذا البحث تحضير ليكاند قاعدة شف (L) من تفاعل تكثيف3-amino-4-(1-methoxy-1-oxo-3-phenylpropan-2-ylamino)-4-oxo butanoic acid  (الاسبارتم) مع 4-(dimethyl amino benzaldehyed)  تم تحضير سلسلة من معقدات الأيونات ثنائية التكافؤ وثلاثية التكافؤ ورباعية التكافؤ. شخص اليكاند والمعقدات المحضرة من الكوبلت والنيكل والنحاس والبلاديوم والبلاتين والذهب بعدة تقنيات منها C. H.N.O

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Publication Date
Fri Jun 30 2023
Journal Name
Iraqi Journal Of Market Research And Consumer Protection
التحول من الجامعات التقليدية الى الجامعات البحثية والاستثمار في تدريب الطلاب وتطوير قدراتهم ودعم الاقتصاد الوطني: التحول من الجامعات التقليدية الى الجامعات البحثية والاستثمار في تدريب الطلاب وتطوير قدراتهم ودعم الاقتصاد الوطني
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تم اجراء البحث في جامعة بغداد/ مجمع الجادرية في الفترة من شهر شباط الى شهر اب  للعام 2021 وجمعت البيانات من 6 مكاتب استشارية فضلا عن 5 مراكز بحثية، تبين من خلال البحث ان الجامعة (جامعة بغداد/ مجمع الجادرية) هي تجمع بين الجامعة التقليدية والجامعة البحثية من خلال المكاتب الاستشارية المتوفرة فيها والمراكز البحثية التي واجبها الأساسي اعداد البحوث والدرا

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Publication Date
Fri Jun 30 2023
Journal Name
Iraqi Journal Of Market Research And Consumer Protection
دور القيادة والتخطيط الاستراتيجي الفعال لدى مدراء الاخبار في الاذاعة والتلفزيون في تعزيز الاداء ورفع كفاءة العاملين في غرف الاخبار: دور القيادة والتخطيط الاستراتيجي الفعال لدى مدراء الاخبار في الاذاعة والتلفزيون في تعزيز الاداء ورفع كفاءة العاملين في غرف الاخبار
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يتناول البحث دور القيادة والتخطيط الاستراتيجي الفعال لدى مدراء الاخبار في الاذاعة والتلفزيون في تعزيز الاداء ورفع كفاءة العاملين في غرف الاخبار، ويهدف الى التعرف على دور مدراء الاخبار في الإدارة والتخطيط الاستراتيجي داخل غرف الاخبار وكيفية إدارة الابداع ورفع كفاءة العاملين من قبل الإدارة وتسليط الضوء على دور القيادة في إرساء ثقافة الابداع ، وأجريت الدراسة على عينة مكونة من (123) من العاملين في المؤسسا

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Publication Date
Thu Dec 31 2020
Journal Name
Iraqi Journal Of Market Research And Consumer Protection
THE USE OF MICROENCAPSULATION TECHNOLOGY WITH COATING LAYER BY LAYER TO IMPROVE THE STABILITY OF THE Lactobacillus casei TOWARDS THE BILE SALTS AND TREATMENT HEAT.: THE USE OF MICROENCAPSULATION TECHNOLOGY WITH COATING LAYER BY LAYER TO IMPROVE THE STABILITY OF THE Lactobacillus casei TOWARDS THE BILE SALTS AND TREATMENT HEAT.
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This study aimed to improve the microencapsulation technique using a type coating the encapsulation Layer by Layer, which provide the best protection for life Lactobacillus casei in the extrusion method and use the microencapsulation of materials of the protein concentrated by protein 80% and the coating with alginate and chitosan have the results showed the variation in the difference of the binding process encapsulation yield among the types of coating through. by studying of these the effect o stability of the bio probiotic free cell and the three types coated towards three different concentrations from bile salts 0, 0.3, 0.5 and 0.7% when the periods of time different of zero and two and three hours at incubation the recorded

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Publication Date
Sun Nov 04 2018
Journal Name
Iraqi Journal Of Market Research And Consumer Protection
MEASURING OBESITYLEVEL BY BIO-ELECTRICAL IMPEDANCE ANALYSIS TECHNIQUE AND COMPARED TO TRADITIONAL METHODS: MEASURING OBESITYLEVEL BY BIO-ELECTRICAL IMPEDANCE ANALYSIS TECHNIQUE AND COMPARED TO TRADITIONAL METHODS
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This study aimed to determine obesity level of some population in Baghdad by using Bio-electrical impedance analysis (BIA) and compared with anthropometric measurements such as body mass index (BMI), waist circumference (WC) and waist-to-hip ratio (WHR). Statistical analysis results of linear correlation coefficients for obesity indicators showed that BIA correlation 0.92 was most significant and reliable for obesity measurement.

Results of BIA method for age group 20-29 years showed that 44.4% of females were healthy body while 37.8% of males suffer from increased body fat. Results of age group 30-39 year showed that 32.6 of females were in healthy body and 42% of males were obese. In case age group 40-4

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Publication Date
Tue Dec 31 2024
Journal Name
Iraqi Journal Of Market Research And Consumer Protection
تقدير تكاليف الجرار نوع Renault باستخدام أعماق والالات زراعية مختلفة: تقدير تكاليف الجرار نوع Renault باستخدام أعماق والالات زراعية مختلفة
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نفذت التجربة في أحد حقول دائرة البحوث الزراعية التابعة الى وزارة الزراعة في ابي غريب في شهر العاشر لسنة 2022 لغرض حساب التكاليف الجرار الكلية  نوع Renault  ودراسة تأثير ثلاث معدات مختلفة متمثلة بالمنعمة القرصية والهارسة والباذرة وثلاثة مستويات من الأعماق 5سم و10 و15 سم في أداء جرار نوع (

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Publication Date
Tue Dec 31 2024
Journal Name
Iraqi Journal Of Market Research And Consumer Protection
التأثير المتداخل للفحم الحيوي والبنتونايت في بعض الصفات الفيزيائية لتربة صحراوية وانتاجية الباقلاء: التأثير المتداخل للفحم الحيوي والبنتونايت في بعض الصفات الفيزيائية لتربة صحراوية وانتاجية الباقلاء
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اجريت تجربة حقلية بهدف معرفة تأثير بعض مصلحات التربة (الفحم الحيوي والبنتونايت)  في بعض الصفات الفيزيائية لتربة صحراوية وانتاجية الباقلاء. تضمنت التجربة اربعة مستويات من الفحم الحيوي نوع (Seek) هي 0 و5 و10 و 15 ميكاغرام ه-1  ورمز لها ( S0 و S1 وS2 و S3) واربعة مستويات من البنتونايت هي 0 و 10 و 2

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Publication Date
Tue Dec 31 2024
Journal Name
Iraqi Journal Of Market Research And Consumer Protection
تأثير ضغط الرش وموضع حامل الفوهات الرأسي على جودة الرش: تأثير ضغط الرش وموضع حامل الفوهات الرأسي على جودة الرش
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يهدف البحث إلى التركيز على رش أوراق النبات من الأسفل والأعلى عــن طـريـق عـمـل مرشة مصنوعة من

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Publication Date
Tue Dec 31 2024
Journal Name
Iraqi Journal Of Market Research And Consumer Protection
اداء الباذرة SAKALAK SK-FMفي الترب المزيجة الطينية الغرينية : اداء الباذرة SAKALAK SK-FMفي الترب المزيجة الطينية الغرينية
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        نفذت التجربة في أحد الحقول الزراعية التابعة لدائرة البحوث الزراعية في منطقة ابي غريب في شهر الحادي العاشر سنة 2022 لغرض دراسة ثلاث مستويات من الأعماق 2 و4 و6 سم وثلاث مستويات من السرع المتمثلة بالقيم 5 و6.5 و7.5 كم.ساعة-1 في أداء الباذرة المسمدة  الزارعة SAKALAK SK-FM مع الجرار رينلت كوحدة ميكنية في الترب المزيجة الطينية الغرينية وتم دراسة الصفات ال

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Publication Date
Fri Jun 30 2023
Journal Name
Iraqi Journal Of Market Research And Consumer Protection
المكافحة المتكاملة لمرض تعفن الجذور والذبول على Catharanthus roseus باستعمال المكافحة الاحيائية والكيميائية: المكافحة المتكاملة لمرض تعفن الجذور والذبول على Catharanthus roseus باستعمال المكافحة الاحيائية والكيميائية
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اجريت هذه الدراسة في جامعة بغداد كلية علوم الهندسة الزراعية/ قسم وقاية النبات للفترة 2021-2022 بهدف عزل وتشخيص المسببات المرضية المسببة لمرض تعفن الجذور والذبول على نبات عين البزون Catharanthus roseus  في مناطق مختلفة من محافظة بغداد وإجراء مكافحة متكاملة للممرض باستعمال المكافحة الأحيائية والكيميائية، بينت نتائج العزل والتشخيص وجود 4 أنواع من الفطريات المرافقة للنباتات هي 

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Publication Date
Thu Dec 31 2020
Journal Name
Iraqi Journal Of Market Research And Consumer Protection
EFFECT OF ANIMAL FEED SUPPLEMENTATION WITH DIFFERENT CONCENTRATIONS OF FENUGREEK SEEDS (Trigonellafoenumgraecum) ON ANIMAL PRODUCTION AND MICROBIAL CHICKEN MEAT.: EFFECT OF ANIMAL FEED SUPPLEMENTATION WITH DIFFERENT CONCENTRATIONS OF FENUGREEK SEEDS (Trigonellafoenumgraecum) ON ANIMAL PRODUCTION AND MICROBIAL CHICKEN MEAT.
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This study was conducted in the poultry field of Al-Mustansiriya University/ Baghdad, to show the effect of adding different levels 0, 1, 5 and 10% of the fenugreek seeds in the rations containing many contaminated microbes on the productive performance of broilers. 150-day-old rose meat was used with a 41 average weight (gm), were randomly allocated to 4 treatments with 3 replicates, and for each treatment 15 chicks per repetition: 0, 1, 5, and 10% (T0-T3), respectively. The results of this study showed that fenugreek seeds contain good amounts of protein, fat, ash and carbohydrates, which are 24.92, 8.82, 3.08 and 54.28 respectively. Fenugreek seeds also have high levels of tannins, coumarins and flavones, followed by saponins,

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Publication Date
Sun Dec 31 2023
Journal Name
Iraqi Journal Of Market Research And Consumer Protection
تحضير اغشية صالحة للأكل باستخدام بعض السكريات المتعددة وبروتينات الشرش ودراسة بعض خواصها: تحضير اغشية صالحة للأكل باستخدام بعض السكريات المتعددة وبروتينات الشرش ودراسة بعض خواصها
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هدفت هذه الدراسة إلى تحضير أغشية صالحة للأكل تعتمد على السكريات المتعددة وبروتينات الشرش. تم تحضير سبع خلطات من الدكستران والزانثان والكاراجينان مع كل من بروتينات الشرش والكليسرول وزيت الحبة السوداء. تمت دراسة الخواص الميكانيكية والحجزية للأغشية المصنعة مثل سمك الغشاء وقوة الشد والاستطالة ونفاذية بخار الماء. أعطى استخدام تراكيز متساوية من السكريات المتعددة (بنسبة 2٪) مع  بروتينات الشرش (بنسبة 1٪) وا

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Publication Date
Sun Dec 31 2023
Journal Name
Iraqi Journal Of Market Research And Consumer Protection
تأثير اضافة كابا- كاراجينان في الخصائص الفيزيوكيميائية والحسية للحلوى البكتينية المصنعة من التمور: تأثير اضافة كابا- كاراجينان في الخصائص الفيزيوكيميائية والحسية للحلوى البكتينية المصنعة من التمور
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الهدف من البحث اضافة كابا- كاراجينان للحلوى البكتينية بدل من البكتين ومعرفة تاثيره على الخصائص الفيزيوكيميائية والبيولوجية، اذ تحتوي الحلوى البكتينية على البكتين التي تمثل معاملة السيطرةT1  اما T2تم استبدال 50% من البكتين بكابا-كاراجينان وT3يكون فيه استبدال كلي للبكتين بكابا –كاراجينان ومقا

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Publication Date
Sun Dec 31 2023
Journal Name
Iraqi Journal Of Market Research And Consumer Protection
الفعالية المضادة للتأكل لبعض مشتقات الايزوكسوزال المحضرة جديدا: الفعالية المضادة للتأكل لبعض مشتقات الايزوكسوزال المحضرة جديدا
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تم تحضير سلسلة جديدة من الاميدازو [b-1,2] بنزوثايازول المرتبطة مع الحلقات الغير متجانسة. وسلسلة جديدة من قواعد مانخ المرتبطة مع الدواء (Cefixime).  حضرت حلقة الايزوكسوزال من تفاعل قواعد مانخ المحتوية على مجموعة المثيل مع مختلف الالديهايدات الاروماتية المعوضة لانتاج الجالكونات الجديدة, والذي تم غلقها بالهيدروكسيل امين هيدروكلورايد لتعطي مشتقات الايزو

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Publication Date
Tue Jun 30 2020
Journal Name
Iraqi Journal Of Market Research And Consumer Protection
DETECTION OF Staphylococcus aureus CAUSED OF FOOD POISONING IN RED & WHITE MEAT OFFERED IN LOCAL MARKETS: DETECTION OF Staphylococcus aureus CAUSED OF FOOD POISONING IN RED & WHITE MEAT OFFERED IN LOCAL MARKETS
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This study was conducted to investigate the presence of Staphylococcus aureus in the red and white meat available in local markets. They were selected ten samples of red and white meat randomly (Iraq, Saudi Arabia, Turkey, and Brazil) from different markets in Baghdad, and the results of reading the nutrition facts of media indication card showed that all models confirm to the Iraqi standard quality in terms of scanning all data of the media indication card, except for the birds of Bayader, where the date of expire & production date of the product was not mentioned. Also, the results of the study showed that there is no Staphylococcus aureus in local red and white meat as well as imported.

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Publication Date
Sun Jun 30 2024
Journal Name
Iraqi Journal Of Market Research And Consumer Protection
تقييم أداء أنظمة ري مختلفة تعمل بالطاقة الشمسية وتأثيرها على إنتاجية الباقلاء (Vicia Faba…L): تقييم أداء أنظمة ري مختلفة تعمل بالطاقة الشمسية وتأثيرها على إنتاجية الباقلاء (Vicia Faba…L)
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نفذت تجربة في محطة ابحاث الرائد الواقعة على طريق بغداد - الانبار خلال فصل الشتاء للموسم (2022-2023) لدراسة تقييم أداء أنظمة ري مختلفة تعمل بالطاقة الشمسية وتأثيرها على إنتاجية الباقلاء (Vicia faba L). تم استخدام تصميم القطاعات الكاملة المعشاة (RCBD) بثلاثة مكررات. تتكون التجربة من ثلاثة عوامل. كان العامل الأول هو نوع الألواح الشمسية بمستويين: أحادي البلورية ومتعدد ا

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Publication Date
Sun Jun 30 2024
Journal Name
Iraqi Journal Of Market Research And Consumer Protection
دراسة تأثير استخدام السوبر بروتين، فيتامين C و E كبديل غذائي في نشاط طوائف نحل العسل: دراسة تأثير استخدام السوبر بروتين، فيتامين C و E كبديل غذائي في نشاط طوائف نحل العسل
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أجري البحث في منحل اهلي في محافظة بغداد - البوعيثة لتقييم تأثير إضافة السوبر بروتين وفيتامينيC   وE  الى غذاء طوائف نحل العسل، ودراسة  تأثيرها على نشاط ونمو وتطور وانتاجية الطوائف للعسل. بينت نتائج البحث أن التغذية  بالسوبر بروتين حققت افضل النسب وبحسب نتائج التحليل الاحصائي فقد تفوقت معنوي

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Publication Date
Thu Jan 04 2018
Journal Name
Iraqi Journal Of Market Research And Consumer Protection
STUDY THE EFFECT OF MICROENCAPSULATION OF PROBIOTIC TO INCREASE SURVIVALITY TOWARDS MILK PASTEURIZERTREATMENT WHICH AVAILABLE IN LOCAL MARKETS.: STUDY THE EFFECT OF MICROENCAPSULATION OF PROBIOTIC TO INCREASE SURVIVALITY TOWARDS MILK PASTEURIZERTREATMENT WHICH AVAILABLE IN LOCAL MARKETS.
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Lactobacillus Plantarum and Lactobacillus rhamnosus GG were encapsulated using 3% of alginate via extrusion technique. And the probiotics capsules produced were further coated used 1% chitosan to increase the survival of probiotics, and evaluation of The heat resistance of the slow pasteurization and fast pasteurization for Lb,pla and Lb.GG for control and bacteria coated one layer and bacteria coated two layer at 63°C/ 30 minutes and 72°C/ 15 seconds. The results indicate that the Probiotic coated two layer are more resistant to pasteurization temperatures at 63°C/ 30 minutes and 72°C/ 15 seconds than the Probiotic coated one layer. While the results of the control follow a significant reduction for viability of cell toward pasteuri

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Publication Date
Wed Jun 30 2021
Journal Name
Iraqi Journal Of Market Research And Consumer Protection
VISUAL CONTAMINATION WITH RANDOM ADVERTISEMENTS AND THE POSSIBILITY OF APPLYING FINES TO THEIR OWNERS: VISUAL CONTAMINATION WITH RANDOM ADVERTISEMENTS AND THE POSSIBILITY OF APPLYING FINES TO THEIR OWNERS
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Baghdad governorate has many areas of distinctive architectural and architectural character, which are heritage and valuable areas that we must preserve and take care of. But we see many manifestations of it, which have a negative impact on buildings, areas and roads, so that they distort the view and thus lead to visual pollution in general. The research examined the visual pollution from random advertising, which stretched buildings, walls, electricity poles and sidewalks. The study covered different areas of al-Karkh and al-Rassafa (Jadreya Bridge, Nation Square, Jordan Square, alkindy Street)Most of the distortions were the result of non-removable posters, Handwriting, election candidate adve

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Publication Date
Tue Jun 23 2015
Journal Name
Iraqi Journal Of Market Research And Consumer Protection
Preparation Gelatin from Chicken Skin and Study its Functional and sensory Properties.: Preparation Gelatin from Chicken Skin and Study its Functional and sensory Properties.
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This study was carrid out to produce animal gelatin from chicken skin. Gelatin was prepared by the chemical method using HCl 2% and extraction at the temperature degree 70, 80, 90 c° and at the period of time 4, 6, 8 hours, calculated the yield, functional and sensory characteristics were measured at. The result also demonstrated that the produced gelatin have good functional properties in solubility, viscosity, gelling capacity, water absorpation, lipid binding, emulsification. viscosity was higher in gelatin prepared at 70 c° and period of extraction 8 hours and reached 1.0846 cp. Gelatin prepared were featured by highe gelling capacity at 1% for all extraction time periods. The produced gelatin was characterized by good sensory qual

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Publication Date
Tue Jun 30 2015
Journal Name
Iraqi Journal Of Market Research And Consumer Protection
Evaluation the fermentation capacity of commercial Baker′s yeast and effect of the salt concentration on breadLeavening.: Evaluation the fermentation capacity of commercial Baker′s yeast and effect of the salt concentration on breadLeavening.
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This qualitative study was conducted on eight types of commercial baking yeast which available in local markets to estimate their fermentation activity as affecting the Bread industry and the impact of the salt added to DoughLeavening, The results showed a great variation in the fermentation capacity of yeast samples (their role in swelling the dough), most notably the sample value Y3 and least sample Y7 and reached 80% and 20% respectively, and the value of Leavening by using the two types of yeast with addition of three levels of salt (0 , 1 and 2%) have 20.0 , 19.7 and 15.7 of the sample Y3, compared with 10.5 , 10.3 and 8.8 of the sample Y7 for each of the levels of salt respectively, reflect

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Publication Date
Thu Jun 30 2022
Journal Name
Iraqi Journal Of Market Research And Consumer Protection
THE ROLE OF ELECTRONIC MARKETING IN PROMOTING THE PRODUCTS OF THE NATIONAL INDUSTRY IN IRAQ: THE ROLE OF ELECTRONIC MARKETING IN PROMOTING THE PRODUCTS OF THE NATIONAL INDUSTRY IN IRAQ
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ABSTRACT

The research aims to clarify the role of electronic marketing and what it can achieve in promoting the products of the national industry in Iraq. Marketing channel depends on modern communication and information technology that industrial and metal companies can use in promoting and selling their products along with traditional marketing outlets. To achieve the objectives of the research, a questionnaire was used, which consists of three axes, the first includes the personal data of the sample (gender, age, educational attainment, place of residence, marital status, income level), while the second axis includes various questions about the products of the national industry. Third axis includes que

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Publication Date
Tue Dec 31 2019
Journal Name
Iraqi Journal Of Market Research And Consumer Protection
Extending the storage life of some fruits by using Pullulan produced from locally isolate Aureobasidium pullulans: Extending the storage life of some fruits by using Pullulan produced from locally isolate Aureobasidium pullulans
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Six isolates of A. pullulans were collected from many sources including Hibiscus sabdariffa (Roselle), old Roofs of houses and bathroom surface that referred as Ap ros1, Ap or2, 3, 4 and Ap bs5, 6 respectively, all these isolates were identified based on morphological characteristics and nutritional physiology profiles, all were able to utilize various carbon and nitrogen sources such as glucose, xylose, sucrose, maltose, ammonium sulfate, ammonium nitrate and ammonium chloride, also they showed positive test for starch and amylase, while α-cellulose, ethanol, and methanol were could not be ass

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Publication Date
Mon May 29 2017
Journal Name
Iraqi Journal Of Market Research And Consumer Protection
APPLICATION OF TQM REQUIREMENTS AND THEIR RELATIONSHIP TO ORGANIZATIONAL PERFORMANCE FROM THE POINT OF VIEW OF THE INTERNAL CUSTOMER/ COMPARATIVE STUDY.: APPLICATION OF TQM REQUIREMENTS AND THEIR RELATIONSHIP TO ORGANIZATIONAL PERFORMANCE FROM THE POINT OF VIEW OF THE INTERNAL CUSTOMER/ COMPARATIVE STUDY.
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This study aims to Statement of the relationship between Total Quality Management philosophy and Organizational performance from the point of view of the internal customer. A comparison has been made between two companies, one of which applies the requirements of TQM well and the other does not apply these requirements as the (General Company for Electrical Industries/ Diyala) and (General Company for Electrical Industries/ Baghdad) to conduct the search, During the questionnaire prepared for this purpose and distributed to a sample of 30 employees in the General Company for Electric Industries/ Diyala and (20) employees of the General Company for Electrical Industries/ Baghdad. Their answers were analyzed using a simple correlation coef

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Publication Date
Sun Jun 30 2024
Journal Name
Iraqi Journal Of Market Research And Consumer Protection
دراسة تحليلية لسلوك المستهلك في الأسواق الحديثة: دراسة تحليلية لسلوك المستهلك في الأسواق الحديثة
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تعتبر طرق البحث الكمي حاسمة في فهم سلوك المستهلك في الأسواق الحديثة. تتضمن هذه الطرق جمع وتحليل البيانات الرقمية للكشف عن الأنماط والاتجاهات والارتباطات المتعلقة بتفضيلات المستهلك واختياراته. يمكن للباحثين اكتساب رؤى حول هوية المستهلك وقيمه وذوقه وتجاربه الاستهلاكية وحتى موضوعات مثل العلامات التجارية غير المرئية والثقافة المادية والأهواء في الاستهلاك المعاصر من خلال استخدام النماذج الإحصائية. بال

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Publication Date
Wed Jan 24 2018
Journal Name
Iraqi Journal Of Market Research And Consumer Protection
FOOD APPLICATIONS FOR OIL AND CHIA SEEDS SALVIA HISPANICA: FOOD APPLICATIONS FOR OIL AND CHIA SEEDS SALVIA HISPANICA
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The extracted oil from the Chia seeds white and black were used in the manufacture of certain foods such as mayonnaise. The results of the sensory evaluation showed that the product was acceptable except for the flavor of white chia seed oil. The seeds were fully used in the manufacture of the nutella. The results of the sensory evaluation were encouraging the use of the extracted oil from the black chia seeds in the production of the nutella except the spread property. Chia seeds were also used in the manufacture of pudding. The results of the sensory evaluation showed an excellent and acceptable product of black chia seeds oil can be obtained, while the white seeds did not receive the acceptance in terms of color and flavor.

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Publication Date
Thu Jun 30 2022
Journal Name
Iraqi Journal Of Market Research And Consumer Protection
EFFECT OF USING STEVIA LEAF POWDER IN THE MANUFACTURE OF A DAIRY PRODUCT (CREAM) AGAINST THE MICROORGANISMS THAT CAUSE FOOD SPOILAGE AND THEIR ACCEPTANCE BY THE CONSUMER: EFFECT OF USING STEVIA LEAF POWDER IN THE MANUFACTURE OF A DAIRY PRODUCT (CREAM) AGAINST THE MICROORGANISMS THAT CAUSE FOOD SPOILAGE AND THEIR ACCEPTANCE BY THE CONSUMER
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The increase in obesity and the many accompanying diseases is attributed to the increased production and consumption of foods made of non-nutritive sweeteners without regard to the risks of consuming additional calories, and this in turn leads to hormonal imbalance and metabolic disorders and the resulting imbalance and ill health that have spread to all segments of society. During the research, 0.01, 0.02, 0.03, 0.04 and 0.05 % of stevia sweetener was added to the cream instead of the sugar used. Physical and chemical tests were performed for the stevia extract and the microbial content in the cream, as well as the sensory evaluation. It was noted that fortifying the cream with calorie-free stevia sugar led to the production of

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Publication Date
Mon Dec 31 2018
Journal Name
Iraqi Journal Of Market Research And Consumer Protection
STUDYING THE EFFECT OF Proteinase K AND α-Amylase ON INHIBITION OF Staphylococcus aureus AND Klebsiella pneumoniae BIOFILM ISOLATE FROM URINARY TRACT INFECTION.: STUDYING THE EFFECT OF Proteinase K AND α-Amylase ON INHIBITION OF Staphylococcus aureus AND Klebsiella pneumoniae BIOFILM ISOLATE FROM URINARY TRACT INFECTION.
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The current study aimed to investigate the viability of biofilm formation klebsilla pneumoniae and Staphylococcus aureus. 440 urine samples were collected from patients suffering from urinary tract infection (UTI) from those who were admitted and visitors to Al-Ramadi Teaching Hospital, Al-Yarmouk Teaching Hospital, Al-Ramadi Teaching Hospital for women and children and , Teaching Laboratories in the Medical City for both genders for a period extended from 5 July, 2017 to 10 October, 2017. Samples were diagnosed by culturing them on a selective media and by biochemical testes , also, diagnosis was ensured by using VITEK-2 compact system. Results showed that K.pneumoniae isolation ratio was 17.1%(68) and S.aureus ratio was 13.1%(52). Thei

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Publication Date
Fri Apr 14 2017
Journal Name
Iraqi Journal Of Market Research And Consumer Protection
10.28936 THe RELATIONSHIP BETWEEN TELEVISION ADVERTISING AND RANDOM BUYING FOR COSMETICS/ EXPLORATORY STUDY OF A SAMPLE OF WOMEN AT THE UNIVERSITY OF BAGHDAD.: THe RELATIONSHIP BETWEEN TELEVISION ADVERTISING AND RANDOM BUYING FOR COSMETICS/ EXPLORATORY STUDY OF A SAMPLE OF WOMEN AT THE UNIVERSITY OF BAGHDAD.
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This research deals with the relationship between television advertising and buying random cosmetics, where we find that TV ads influence on the purchasing behavior of women, has conducted research in the field on a sample of women in the University of Baghdad, was a random sample taken from 150 different women in the age and social levels educational and cultural students and employees and teachers in order to sample representative be for the research community, and designed a questionnaire for this purpose form as a tool to collect data and information search and analyzed they answered the sample surveyed using a statistical program (spss) to extract percentages And correlation coefficients and testing square Kay , The study found Of w

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