هدف البحث إلى دراسة الأساليب المستخدمة في الإعلانات الإلكترونية الضمنية وكيفية إيصالها إلى ذهن المستهلك بشكل خفي وغير مباشر، وركز البحث على تحليل أنواع هذه الإعلانات وتوظيفها في الفيديوهات المعروضة على منصة يوتيوب، واعتمد البحث المنهج المسحي التحليلي لدراسة عينة مكونة من (237) إعلانًا غير مباشر، عرضت عبر عشر قنوات صنفت ضمن أعلى (500) قناةً وفقًا لتصنيف موقع Social Blade الأمريكي.
من خلال تحليل هذه الإعلانات، توص

The issue of Palestinian prisoners inside the prisons of the Israeli occupation is considered
a humanitarian issue par excellence، as it affects every Palestinian family as a
result of the absence of a husband، wife or son.
Almost no Palestinian house is vacant without one or more prisoners، and even women،
children and the elderly are not spared from these arrests.
The problem of the study was to identify the role of public relations in the Ministry
of Detainees and Ex-Prisoners Affairs in educating the Palestinian public about the
issue of prisoners، the nature of this role and the means used to bring support and
solidarity with this important and sensitive issue through the applied study on the
employee

Public relations are amongst the social sciences that rely on scientific methods in achieving new knowledge or resolving existing problems by means of its scientific researches that are often applied and require a classification in terms of their results’ analysis. It also requires subtle statistical processes whether in constructing their material or in analyzing and interpreting their results.

This research seeks to identify the relation between public relations and statistics, and the significance a researcher or practitioner in the domain of public relations should assign to statistics being one of the important criteria in identifying the accuracy and object

تهدف هذه الدراسة إلى استخدام التحليل السيميائي لتحليل تمثيل الرجال في الخليج في إعلانات علامة تجارية كويتية. بناءً على إعلانين تجاريين على موقع يوتيوب كدراسة حالة، يتساءل هذا المقال: كيف تُمثل الذكورة العربية في الإعلانات؟ تشير النتائج إلى وجود ذكورة متقلبة، مما يقترح شكلاً دقيقاً من التنشئة الاجتماعية والتفاوض على الهوية بين الأفكار الأجنبية والمحلية، خاصة فيما يتعلق بالعلاقات بين الجنسين وتمثيل الذكو

The research problem lies in the ambiguity of the usage of propaganda contents by two main media outlets (the Russian RT and American Alhurra) in their news coverage of the Syrian crisis through their websites and the methods used by them to convince users taking into account the mutual propaganda conflict between the United States and Russia in the war against Syria. The objectives of the research can be represented by the following: investigating the contents of American and Russian electronic propaganda towards Syrian crisis.
• Identifying the contents that received most of the coverage in the Syrian crisis by the two news outlets.
• Identifying the terms and phrases that have been most used by the websites of RT and Alhurr

Television is one of the best means of transmitting news, as it presents to us the events and facts in our homes in an integrated manner that depends in their formation on the two elements of sound and image, as they relate to the different emotions of each individual as long as he enjoys the blessings of hearing and sight, in addition to that the image is of great importance and is the basis of persuasion for the recipient, which is stronger An influence from the audio or readable word, at a time when the reader of the newsletter (the broadcaster) should have high performance and preventive skills and a distinguished profession in his work, and the only authority that has the right to judge this is the viewer himself. The performance an

The research seeks to examine the image of women in Iraqi films produced after 2003 over the answer to questions such as “ level of the representation of women and appearing in films and features that are attributable to them and their relationships with men and their interests and tendencies , activities and ways and methods pursued to achieve their goals , or what appeared to be trying to achieve and whether made movies vivid and varied models for women, or confined to a rigid model and duplicate Is films raised issues concerning women? The research seeks to examine the image of women in Iraqi films produced after 2003 over the answer to questions such as “ level of the representation of women and appearing in films and features th

يناقش البحث جانبًا لطبيعة العملية الاتصالية لهيئة النزاهة الاتحادية التي بموجبها تنقل الأفكار والمعلومات والخبرات للمتلقين، وتأخذ هذه العملية سياقات وآفاق متعددة، يمكن أن تنضوي على طرائق وممارسات واضحة وبسيطة كالإشارة والرموز المصورة أو المكتوبة، وغالبا ما يقترن هذا النشاط بسمات التأثير والتشويق، والتي تتضمن عناصر أساسية كالجمال والفاعلية والوضوح بقصد المشاركة Participation والتعبير عن المعاني لإيجاد فهم أ

production of the spot in the news channels - a study of patterns of spot media used in the production of spring breaks Arab Al-Arabiya

 The spacers news in Arabic, one of the messages that seek channel output are fit and policy on the one hand and meet the needs of viewers for information intensive and image influential to find out the latest developments on the Arab arena, especially the Syrian revolution on the other and thus The viewer for the type of coverage the stomach through a newsletter about the event on the one hand to keep following up on her and eager to watch the other hand

And sou

يستعرض البحث مقارنة بين التغطية الإخبارية للصراع الروسي الأوكراني على قناتي "روسيا اليوم" الروسية و"الحرة" الأمريكية، مسلطاً الضوء على تأثير التوجهات السياسية والايديولوجية لكل قناة في تغطية الأحداث، وإنَّ العلاقات والمصالح التي تربط روسيا وأمريكا بالصراع تؤدي دورًا كبيرًا في صياغة التغطية الإعلامية، ما أدى إلى اختلاف في طريقة تقديم الأخبار، واستخدام مصطلحات مختلفة تعكس وجهات نظر متباينة، واعتمد البحث

يستهدف البحث استكشاف طبيعة تمثّلات الصحفيين العراقيين لهويتهم الوظيفية، ويصنف ضمن البحوث الوصفية، وقد استعمل منهج المسح الوصفي التحليلي، واعتمد عينة قصدية بلغت (80) مبحوثاً من الصحفيين العراقيين، واستعمل أداة (استمارة الاستبيان)، وتوصل إلى استنتاجات عدّة منها: أداء الصحفيين العراقيين أدوار وظيفية، تتسق مع وظائف الصحافة، أبرزها: إمداد الجمهور بالمعلومات، ومراقبة الأداء الحكومي، ونقل وجهة نظر الجمهور إلى

The effects of Internet use on university’s students:The effects of Internet use on university’s students:“A Study on a Sample of Jordanian University’s students "This survey aims to identify the most important effects of Internet use on Jordanian public and private universities’ students by monitoring and analyzing a set of indicators that show the quality of the effects on specific fields such as  cultural, social, psychological, moral and political effects .To achieve these goals, the study attempts to answer the following questions:1.   What are the effects of Internet’s use on students?2. What is   the relationship between the effects and demographic variables such as  gender, age, family size an

According to the topics of study, The intensity of the news coverage of the Abu Ghraib scandal and the US soldiers' torture of Iraqi prisoners have become apparent since the scandal was revealed on April 29, 2004 until May 30, 2004 and the period in which the coverage of this scandal had intensified not only in Al-Zaman, but in all newspapers, magazines and other media locally and internationally. And according to a research taken from Al-Zaman magazine that showed great interest in highlighting the event, interpreting it, following up its roots and results, and showing contradictory claims and slogans between the US and Britain, particularly in respecting human rights and the spread of justice, equality and well-being in Iraq specifical

This research investigates the impact of Iraqi politicians' utilization of Twitter as an interactive media tool to communicate their positions and perspectives on political events. Twitter has become a significant platform for dialogue and interactive discussions. The survey method, specifically the descriptive approach, was employed to answer research questions and achieve objectives. A sample of 100 Iraqi Twitter users was selected, considering demographic variables such as gender, age, and educational background, during the period from September 15 to October 1, 2022.