الأهداف: يهدف هذا البحث إلى الكشف عن طرائق استدعاء المرجع الصحفي وتحويله داخل الخطاب الروائي العربي المعاصر، وذلك من خلال تحليل نماذج روائية: الحب في المنفى لبهاء طاهر، وذات لصنع الله إبراهيم، وكوابيس بيروت لغادة السمان، والوليّ الطاهر يرفع يديه بالدعاء للطاهر وطّار. ويسعى البحث إلى بيان الكيفيات التي يتداخل بها الخطاب الصحفي مع السرد الروائي، وما يتيحه هذا التداخل من إمكانات جمالية ودلالية تسهم
... Show MoreThis study aims to deliver the woman’s image and to unveil on how to be introduced in the TV series. The research is based on the survey method-using content analysis tool. The research sample represented in the TV series produced by the IMN, which were displayed in 2014 and used the pattern of Margaret Gallagher to analyze the content of the series in accordance with the frame analysis theory.
The study came up with declination of the woman’s representation compared with man in Iraqi TV drama, also the study finds that the series introduced the woman according to the personal, social, political, and economic frames in a standardizing method. It focuses on the characteristics always attributed to it as showing her obedient of the
This study we have made a subject of fanny podcast in electronic media, as a new way to express different issues by the public, This study focuses started on how to address social issues in Alegria by ANAS TINA vidéo on the youtube network , you are to know the trends of young amateur about the various issues dealt with as well as the most important methods used to convince browsers.
The researcher used the survey method based on studying 10 episodes videos of blogger ANAS TINA.
The result of the study found that the most important issues are the abduction of children, teaching in Algeria; women in Algeria, The negative aspects of the issues addressed have been established in order to direct public opinion and awareness of ph
الأهداف: تهدف هذه الدراسة إلى الكشف عن أساليب توظيف مفهوم القوة الناعمة وموارده في النشرات الإخبارية لقناتي "الحرة الأمريكية" و"روسيا اليوم"، وينطلق من فكرة أن كلا القناتين تخصصان جزءًا من بثّهما لتسخير قوتهما الناعمة من خلال ما تُقدمانه من أخبار، بما يعكس دور الإعلام الدولي في تشكيل الرأي العام وتوجيهه.
المنهجية: تنتمي هذه الدراسة إلى الدراسات الوصفية، وقد اعتمد على المنهج المسحي لتحل
The research aimed to identify the extent to which the media offices in the ministries depend on the website of the Iraqi Council of Ministers as a source of information. Such goal includes a set of sub-goals: Knowing the reasons for media offices' reliance on the information provided by the Cabinet's website; and revealing the benefit derived from relying on the Cabinet's website.
The researcher used the survey method to screen and comprehend the extent to which the media offices in the ministries depend on the website of the Iraqi Council of Ministers as a source of information.
The mechanism of comprehensive account of the limits of research wa
... Show MoreThe study aims to display the scientific benefit offered by modern electronic programs for various scientific research methods, while determining the positive scientific role played by these programs in modernizing the methodologies and logic of scientific thinking, especially with the rapid development of the sciences and their curricula.
These programs link accurately with scientific results. The importance of the study is to provide practical mechanisms to highlight the scientific projection of the electronic programs in various steps of scientific research.
A case study was used for Tropes version 8.4, which analyzes written, audio and visual semantic texts and presents a set of statistical results that facilitate the difficult
The primary issue addressed in this research revolves around identifying the interactive elements provided by the Twitter platform and understanding their utilization by digital newspapers with official accounts. These newspapers broadcast content in line with their policies. This study is classified within descriptive research that employed a survey method and content analysis tool. The methodology relies on the "how was it said?" approach to categorize the analysis. The research yielded the following results:
Twitter utilized numerous interactive elements for disseminating tweets, which include "text, branching links, hashtags, digital images, digital videos, digital audio, and digital polls." However, thes
This study aims at identifying how Baghdad Municipality employs public relations in law enforcement operations and the role played by the Municipality in communication and communicating with the public, raising their awareness and educating them to not abuse public property. As for the research tools, the researcher used the questionnaire as a data collection tool in addition to an analytical description of the means and methods of communication for public relations on Baghdad Municipality Facebook page.
The research comes out with a set of result; the most important of which are:
The means through which citizens learned about the existence of campaigns to impose the law an eliminate violati
: translating acronyms of media and international (& world) organizations helps the researcher to draw the following conclusions:1- Acronyms of world news agencies can be translated into Arabic in three ways: by indicating the lexical meaning; by indicating English abbreviated form as letter by letter & by indicating Arabic abbreviated form as a word. 2- Acronyms of world satellite TV's can be translated into Arabic in two ways: by indicating the lexical meaning & by indicating English abbreviated form as letter by letter. 3- Acronyms of world newspapers can be translated into Arabic in two ways: by indicating both the lexical meaning & Arabic transliteration of the English form. 4- Acronyms of U.N. & world organizati
... Show MoreThe research aims to reveal the impact of media policy in Iraqi media outlets on the level of objectivity in these outlets. A study from the communicators’ point of view where the researcher used a survey method on the communicators in media outlets to reveal the extent of media policies knowledge as well as the pressures exerted by this policy on communicators in media outlets. It also reveals the extent of their commitment to objectivity, neutrality in dealing with information and the way used to transfer it.
The research sample included (179) respondents from communicators in a range of Media outlets such as (Press, Radio, and Television), The researcher was careful with the diversity of the sample, and
The continuous technical development in the means of communication and information technologies has led to an increase in competition in the provision of service and product on the part of the organizations, as this competition does not know silence and stability on specific methods, but rather it is a world that is constantly moving and renewed in approaches, methods and approaches, and the focus of attention of integrated marketing communications practitioners are Customers, for them, organizations sell their goods, products, services, and ideas, and with them, they become stronger in competition.
This scientific study aimed to identify the trends of the initiators towards the integrated marketing communications of (the Emirates Tel
The study of images in the cognitive field receives considerable attention by researchers, whether in the field of media and public relations or in other humanities. Due to the great importance in shaping trends of public opinion, especially trends that individuals and the behaviors of people, institutions or ideas are determined by forming images that they hold in their minds towards these persons or institutions. Modern enterprises have realized, whether they are governmental ministries and official departments or non-governmental organizations as civil society organizations, the importance of studying the dominant image in the minds of the masses and make decisions and draw plans to configure this image as these institutions wishes.&n
... Show MoreWith the development of modern mass media and the prevalence of use continues to both researchers and practitioners their efforts to understand how the media affect Hzha on both the individual and the institutions, society and culture as a whole, which means that the need to develop models and theories explain and predict the effects of the use of such means, therefore, the study of modern technologies of communication and information as an area of research has become mature to establish the intellectual base cohesive, but they are not mature enough, which calls for more research developments therefore become social networking sites online, (Facebook, and YouTube, and straining) known today as the new social media, which is witness
... Show MoreEmbedded advertisement constitutes a special kind of communication. As it performs many important roles such as giving information, highlighting the value of the product, and urging the target consumer to buy it by influencing his/ her behavior using an attractive manner of mind and conscience. Both cinema and television are the most prominent and powerful advertising media that enjoy the interest of all audiences and capture most of the advertising spending. As advertisers have paid attention to the importance of indirectly incorporating their products into content that the audience loves and is keen to follow, since the actual impact lies in the inclusion of the product within content that the audience appeals to. Hence, this leads to
... Show MoreTelevision culture has become the most dangerous of our time. It manipulates with minds and hearts together; and forms consciousness. It transforms societies into actual forces rejecting certain principles by guiding the media landscape through visible connotations acceptable to the public; or provokes the citizen against elements that put a burden on the viewer or the public in order to create a positive reaction to the subject of combating terrorism by combining these ads in line with what the public wants of security and tranquility and a decent living after suffering from terrorism in the past years.
Therefore, this research deals with television advertisements as one of the most important fo
... Show MoreAn advertisement is a human activity as old as human societies. As it was practiced by each society in accordance with the circumstances of the times and the means of communication available. The evolution of advertisement in the modern era reflected many factors to become an essential part of the lives of individuals in the world. Interesting in television advertising has increased in particular because it is the first and most influential mass media in the minds of people.
Advertisements play a big role in our lives as individuals. As advertisements surround us where we have been found; and bring us many benefits; as well as their contribution to accelerate the process of economic development a
... Show MoreThis search seeks to know the trends of academics in the field of Press and audio, video and read press about paper press compared with continued development and widespread deployment of web journalism. This research belongs to descriptive studies which depends on sample survey approach adopted by five-meter design measuring trends. It contains 28 items having applied honesty and reliability transaction and the scale form is distributed to the sample studied of about 110 professors and then the researcher collects them and then applying the appropriate statistical program to get the results. This search seeks to know the trends of academics in the field of Press and audio, video and read press about paper press compared with continu
... Show Moreيهدف البحث إلى التعرف على طبيعة الإعلان الإلكتروني، ومدى تفاعل الجمهور مع الإعلانات الإلكترونية من جهة، وما يوفره القانون من غطاء قانوني لحماية المنتج والمستهلك وقياس مدى ثقة المواطن بهذا الغطاء من جهة أخرى، إذ استهدف البحث عينة عشوائية من الجمهور المحتمل، وتم توزيع استمارتين الكترونية على عينة البحث، عن طريق عدد من المواقع التجارية الإلكترونية التي تعرض إعلانات الكترونية على صفحاتها الرسمية في مواقع ال
... Show MoreThe problem of this research is:
What are the sustainable development goals that received the priority in the press addressing of the newspapers under study?
What are the journalistic arts adopted by these newspapers in addressing the sustainable development goals?
What are the journalistic sources that Arab newspapers depended on when addressing the sustainable development goals?
What are the geographic range the Arab newspapers adopted in addressing the sustainable development goals? The research is categorized into descriptive research, adopting the survey method, and using the content analysis method.
The sample of research was determined by the preparation of the Arabic newspapers (Al-
... Show MoreThe Iraqi sports journalism has paid great attention to sports events through press coverage of all its forms and arts, especially the coverage of the World Cup of football which is one of the most watched events in the world. Thousands of journals are preparing for the immediate coverage of such event which is a daunting task in itself. Newspapers have devoted a wider space to this great event in its pages as well as the weakly sports newspapers work on issuing a daily special issue. The importance of this research sheds light on the coverage of major events such as World Cup in Iraqi newspapers. The topic is new
... Show MoreThe research focuses on the withdrawal of the United States from the nuclear agreement signed between the permanent members of the United Nations Security Council and the Islamic Republic of Iran concerning its nuclear program. This withdrawal has caused disruption in the official media discourse of the concerned countries. Therefore, the main question can be posed: Are there differences in the positions of countries related to the nuclear agreement, as well as those countries affected by it, before and after the official withdrawal of the United States on May 8, 2018?
The research aims to shed light on the trends in media discourse of the countries that signed the nuclear agreement and those affected by it b
Programs directed to children through the media in general and in television in particular are among the main factors that help in forming the cultural and educational values of this important segment of society, and in light of this the study problem was identified in answering a major question: What are the cultural and educational values that Ajyal channel seeks Space planted in children through my program, Iftah Ya Simsim (in its new season) and Friends of Ajyal? , While the objectives of the study were evident in identifying the most prominent cultural and educational values that the Ajyal satellite channel worked to instill in children, and identifying the nature of the techniques used by Ajyal channel in providing the value conten
... Show Moreالأهداف: يهدف البحث إلى الكشف عن دور إعلانات إنستغرام في زيادة مشاعر الضجر لدى الشباب العراقي، وفهم طبيعة استجابتهم النفسية والسلوكية تجاه المضامين الإعلانية المختلفة. عن طريق رصد وتفسير تنامي مشاعر الضجر والنفور لدى المستخدمين نتيجة التعرض المستمر للإعلانات عبر Instagram، في ظل تزايد كثافة المحتوى الإعلاني وتداخله مع التجربة التفاعلية اليومية للشباب.
المنهجية: يندرج البحث ضمن الدراسات
تلعب وسائل الإعلام دورًا أساسيًا في تغيير الطريقة التي نفكر بها في بعض البلدان، وتشكيل الرأي العام والمعتقدات والسلوكيات، فهي تمتلك قدرة كبيرة على الانتشار على نطاق واسع لزيادة وعي الناس بما يحدث. لقد زاد الاستخدام المتنامي لوسائل التواصل الاجتماعي من كمية المعلومات على الإنترنت، ومن الضروري أن نفهم هذا الاتجاه لمعرفة مدى سهولة أو صعوبة الوثوق بتلك المعلومات، خاصة بين الطلاب الجامعيين. تركز دراسة في منطق
... Show Moreالأهداف: تهدف الدراسة إلى التعرّف على طبيعة الأنشطة الاتصالية التي توظفها العلاقات العامة في صفحة الحكومة العراقية على موقع فيسبوك لدعم الإصلاحات الحكومية، كما سعت إلى قياس دور هذه الأنشطة في توضيح سياسات الحكومة وخططها وإنجازاتها، بما يسهم في تعزيز ثقة الجمهور وتحقيق التفاعل الإيجابي والتوازن والرضا بين الحكومة والمواطنين.
المنهجية: اعتمد الباحث المنهج المسحي التحليلي، من خلال تحل
الأهداف: هدفت الدراسة إلى الكشف عن دور برامج الحوار السياسي في الفضائيات العراقية في تشكيل اتجاهات النخبة إزاء قضايا الشأن السياسي، والتعرّف على طبيعة تأثير هذه البرامج في إدراك النخبة للقضايا السياسية المطروحة، ومدى إسهامها في تكوين المواقف والاتجاهات تجاهها.
المنهجية: اعتمدت الباحثة المنهج المسحي لتحقيق أهداف الدراسة، واستخدمت أداة الاستبانة أداةً لجمع البيانات، وُزِّعت (400) استما
الأهداف: يهدف البحث إلى التعرّف على مدى اعتماد الجمهور الرياضي العراقي على موقع فيسبوك مصدرًا للمعلومات الرياضية، والكشف عن علاقته بتشكيل الثقافة الرياضية، فضلًا عن تحديد طبيعة الموضوعات الرياضية التي يتابعها الجمهور، ومستوى تفاعله معها، وأسباب اعتماده على الموقع.
المنهجية: ينتمي البحث إلى البحوث الوصفية، واعتمد المنهج المسحي، باستخدام الاستبانة أداةً لجمع البيانات، وتمثل مجتمع ال
الأهداف: تهدف الدراسة إلى التعرّف على الدور الذي تمارسه المؤسسات الإعلامية العربية في تعزيز مبدأ حرية التعبير عن الرأي في الإعلام الرقمي، من خلال دراسة مدى إتاحة تعددية الآراء، ورصد واقع الرقابة المفروضة وآليات تجاوزها، فضلًا عن تحليل عوامل جذب الجمهور، وكيفية إثارة اهتمام وسائل الإعلام بالقضايا المطروحة عبر منصات التواصل الاجتماعي.
المنهجية: اعتمدت الدراسة المنهج الوصفي باستخدام أ
The research aims to reveal the methods of visual intertextuality used in the websites of the oriented satellite channel which is Arabic-speaking when addressing normalization with Israel. It also indicates the sources and types of intertextual images, the methodological and semiotic mechanisms for analyzing the intertextuality of news images used on the website of Alhurra satellite channel for the period from 1/6 - 30/8/2022, which included (94) images. The researcher analyzed (37) images with intertextual dimensions, excluding (57) images, which did not carry connotations connected with the inputs and objectives of the research.
The research reach
... Show MoreThe aim of the research is to identify the role of public relations in promoting tourism by the Palestinian tourism and travel companies in Gaza from the public relations officer’s point of view in those companies.
The researcher used the descriptive analytical method as the most appropriate for such studies and implemented the questionnaire as a tool to obtain the required data from the respondents.
The Researcher reached several conclusions:
1- There is a low percentage of women working in the field of public relations in Palestinian tourism establishments in the Gaza Strip, where the percentage did not exceed 5%.
2- The interpersonal communication counted as one of the elements of integra