اصبح مصطلح الصورة الذهنية من المصطلحات الشائعة التي يتزايد استخدامها في المجالات السياسية والإعلامية والعلاقات الدولية اذ اصبح يشكل اهمية كبرى لدى دراسي السلوك الانساني، فقد احتلت دراسة المصادر المتعددة التي يستقي منها الافراد انطباعاتهم عن الاخرين، وتعاظم الدور الذي تلعبه وسائل الاتصال في تدفق الصور عن الشعوب في ظل التطور التكنولوجي الهائل الذي يشهده عالم الاتصال حاليا، والذي يسمى بعصر السموات المفتوحة نظراً لتعدد مصادر المعلومات وتزايد الانفتاح على العالم الخارجي. وتزداد اهمية الدور الذي تلعبه وسائل الاتصال في تكوين الصورة الذهنية لدى الافراد عن دول وشعوب العالم الاخرى مع قلة فرص الافراد في الاحتكاك والسفر الى هذه الدول ، والاحاطة بما يجري في أراضيها، ان المنظمات والمؤسسات بل والشخصيات لا تسطيع العمل في مناخ جيد يمكنها من تحقيق مصالحها واداء دورها، الا اذا كانت صورتها الذهنية لدى الجماهير ايجابية، حيث تتفهم الجماهير دورها، وتقبل على التعاون معها، اي ان هذه القطاعات تعمل في اطار الصورة الذهنية المنطبعة عنها في اذهان الجماهير التي تتعامل معها، لذلك تسعى المنظمات والمؤسسات والدول الى بناء صورة ايجابية لها في اذهان الجمهور مستعينة بوسائل الإعلام التي أصبح لها دور كبير في بناء الصورة الذهنية. وتأتي اهمية الدراسة بعد التغيير الذي طال المجتمع العراقي بعد الاحتلال الامريكي للعراق ومحاولة الولايات المتحدة الأمريكية بناء صورة ايجابية لها عن طريق الممارسات التي حاولت رسم هذه الصورة عن طريقها ومحاولة تبرير احتلال العراق من اجل تحريره ونشر الديمقراطية.وتخليص الشعب العراقي من نظام دكتاتوري يشكل تهديداً دائماً لجيرانه من العرب وغير العرب فضلا على ما يشكله من تهديد للامن والسلام العالمي بامتلاكه اسلحة الدمار الشامل. وتاتي هذه الدراسة في سياق التعرف على صورة الولايات المتحدة لدى طلبة الجامعات العراقية وقياس الصورة التي يحملها طلبة الجامعات العراقية عن الولايات المتحدة الامريكية، وما الصورة التي يحملها الطلبة عنها ومصادر تكوينها. وتحقيقا لاغراض الدراسة فقد قسمت الاطروحة الى خمسة فصول تناول الفصل الاول منهجية البحث الذي تضمن مشكلة البحث واهميتها واهدافها وتحديد المنهج المستخدم والدراسات السابقة، اما الفصل الثاني فقد تناول الصورة الذهنية وتضمن ثلاثة مباحث تضمن المبحث الاول مفهوم الصورة الذهنية وخصائصها وسماتها وانواع الصور وابعاد الصورة وتضمن المبحث الثاني دوروسائل الإعلام في تشكيل الصورة وتضمن المبحث الثالث الصورة النمطية وخصائصها ونقاط التقائها واختلافها مع الصورة الذهنية، ، وتناول الفصل الثالث العلاقات العراقية الامريكية من 1989-2003 واحتلال العراق، وتناول الفصل الرابع الاجراءات المنهجية للدراسة الميدانية وتضمن تحديد مجالات الدراسية وخطوات بناء المقياس وصدقه وثباته وتميزُهُ وتحديد عينة البحث والوسائل الاحصائية المستخدمة في الدراسة، وتناول الفصل الخامس تحليل جداول العينة والاستنتاجات والتوصيات.
The research is summarized in the construction of a mathematical model using the most common methods in the science of Operations Research, which are the models of transportation and linear programming to find the best solution to the problem of the high cost of hajj in Iraq, and this is done by reaching the optimum number of pilgrims traveling through both land ports and the number Ideal for passengers traveling through airports by Iraqi Airways, instead of relying on the personal experience of the decision-maker in Hajj and Umrah Authority by identifying the best port for pilgrim's travel, which can tolerate right or wrong, has been based on scientific methods of Operations Research, the researcher built two mathematical models
... Show MoreThis research aims to address the most recent international standard in the field of insurance contracts, the International Financial Reporting Standard (IFRS17) and the theoretical framework of the standard in addition to the most important characteristics of the standard (IFRS17), as well as to identify the paragraphs of the modern standard, with the challenges its application in general and the use of the approach (inputs - operations - outputs) to present the challenges of its application in the Iraqi environment and specifically in the environment of Iraqi insurance sector companies (government), the research is based on the main premise that the identification of the requirements for the application of the International Fin
... Show MoreThe current research aims to identify the level of effective leadership practices dimensions (clear vision and specific goals, good planning and effective influence, and monitoring well as evaluation) among the senior leaders in the Office of the Iraqi Interior Ministry., The researchers adopted the descriptive analytical approach to collect data through the questionnaire as a main tool, developed by relying on international standards after making adjustments to its items consisting of (25) items that included the research variable, the questionnaire was distributed to all the research community (comprehensive inventory) by 120 forms from emplo
... Show MoreAbstract Since 2003. Iraq has begun a new phase in its modern history, which was after a long period of tyranny, repression of freedom of expression, and women were no better off than men; they suffered marginalization and exclusion, but after the fall of the former regime and the adoption of a parliamentary system of government, The level of participation in the government; where it approved the share of women in the legislative authority called "quota" which reflects the legislative level of a certain proportion of the seats in Parliament, amounting to 25%, and this is approved by the Iraqi constitution for 2005. But it is noticeable that women in parliament did not work within the quota; in other words they belonged to the pol
... Show MoreDemocracy in any country is measured by the cultural, social and economic level reached by women in it in general and women with disabilities in particular, and the extent of their participation in political life and political decision-making. As a result of the patriarchal power that societies have known, including Iraq, history has witnessed multiple types and forms of discrimination against women, which differed from one country to another, this matter has pushed women and since the beginning of the last century the issue of women's rights has been raised at the global, regional and national levels, through holding international conferences and agreements In order to empower women in all social, economic and political fields.
... Show MoreAbstract: The issue of rebuilding the strategiccapacity of Iraq after the occupation and the US invasion in 2003 has been oneof the most contentious issues of debate and debate. It raises a number ofpolitical, social, economic, military and security problems. We say politicalprimarily because the climate and political conditions play a large and activerole along with other factors complementary to them. The important questionthat arises here is: How can the ruling political blocs move to the stage ofreconstruction without reservations? In order to answer this question, wedivided the study into three main axes. The first deals with the concept ofpower and its types. The second axis deals with the relationship betweenstrategic capa
... Show Morebjective researcher through this research to Put a theoretical framework to strategic orientation the center on the market in the business and the diagnosis and interpretation of the nature of the link between relationships and influencing strategic orientation dimensions Almtmthelh organizations (Entrepreneurial Orientation, market Orientation, Interaction Orientation) and the performance of the Iraqi Private Banks The research community and the level of dimensional and through the use of scale (Balanced Scorecard) Bmnzawradtha the four, the test of this research in the Iraqi banking sector (Gulf Commercial Bank
... Show MoreThis study research to Showing The impact of the integration process on the quality of Insurance service and analyze the impact financially to determine whether there is any impact on the quality of the insurance service, in addition to identifying the obstacles that impede the merger between the insurance companies, insurance and the appropriate proposals for its' application and benefit from the benefits achieved.
The importance of The study lies in the fact that it is an important and vital spotlight that is becoming increasingly important in the world to confront the various difficulties and crises that have occurred recently in light of the liberalization of international trade, globalization a
... Show Moreامكانية تكييف نظام الجودة في شركة الاسمنت العراقية وفقا لمتطلبات نموذج تاكيد الجودة iso9001 الخاص بنظام العمل والعاملين دراسة استطلاعية لاراء عينة من المديرين في الشركة
News are considered the most press arts that supply the target audiences with daily information and events happened inside and outside society since it is formed by depending on its resources which have a deep relation with formal corporations to gain their satisfaction in order to support their authority and spreading their domination by using mass media in editing their viewpoints and achieving wide acceptance among public opinion. In the field of technological development and changing in the fields of politics, society, culture, economics etc. inside Iraqi society and democratic transition help to convert news agenda from independent variation to a fellow variation while in the past the variation of mass media was the independent one
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