تعد أنشطة العلاقات العامة تمثل جانباً مهماً من جوانب عمل المؤسسات بشكل عام في الوقت الحاضر، وتأخذ خصوصية أكثر في المنظمات الحكومية، بسبب الأعباء الضخمة والمسؤوليات العديدة تجاه أفراد المجتمع، وقد اهتمت الدول المتقدمة والنامية على حد سواء بهذا النشاط. إن أنشطة العلاقات العامة تؤدي دوراً هاماً في تسهيل عملية الاتصال وتحقيق الفهم المتبادل وتوطيد العلاقة بين الطرفين – المؤسسة والجمهور – وللعلاقات العامة دور مؤثر وكبير في عالمنا المعاصر الذي أصبح عالم مؤسسات جعل من الضرورة إن تحتاج هذه المؤسسات إلى إدارات علاقات عامة قادرة على ترجمة أنشطتها، وأفكارها، ومشاريعها، وخدماتها إلى نشاط اتصالي موجه نحو الجمهور. لقد أصبحت العلاقات العامة بأنشطتها الاتصالية (الإعلام - الإعلان – الدعاية – التسويق) تمثل نشاطاً اتصالياً مهماً، وحيوياً، وجوهرياً في حياة المؤسسات المختلفة وعاملاً رئيساً من عوامل كفاءتها وفاعليتها، وهي بنشاطاتها تساعد الإدارة العليا للمؤسسات على معرفة ما يدور حولها عن طريق الاتصال الدائم والمستمر بالجماهير المختلفة، ومن ثم تمكين المؤسسات من اتخاذ القرارات الصائبة والصحيحة إزاء هذه الجماهير.. إن المؤسسات الدينية التي يمثل الدين أساس عملها لها دورها الفاعل والخطير في أي مجموعة إنسانية، وان الدين له خدماته الكثيرة وفوائده الجمة التي يؤديها للمجتمع في مختلف العصور والأزمان وجميع البقاع والأقطار، ولو لا وجود الدين وما يؤديه من خدمات لهلكت هذه المجتمعات وتفشت فيها الفوضى وساء الاضطراب وتهدم المجتمع وانهار كيانه. إن أهمية الدين في المجتمع وبالذات المجتمع العراقي ولاسيما بعد التغير السياسي الذي حصل في العراق وتشكيل دواوين الأوقاف الدينية الثلاث (ديوان الوقف السني – ديوان الوقف الشيعي – ديوان أوقاف المسيحيين والديانات الأخرى) والتي تشكل بدورها مؤسسات دينية حكومية ومع ازدياد نشاط هذه المؤسسات المتمثلة بتقديم خدماتها والتي تهدف إلى التوعية الدينية والتثقيف والإرشاد والتوجيه الديني والإقناع الفكري، والتذكير بأهمية الوعي الديني للإنسان والتعايش السلمي بين أبناء المجتمع الواحد (العراقي) وسعي هذه المؤسسات إلى توحيد مضمون الخطاب الديني الذي يعمل على وحدة أبناء المجتمع العراقي، لذلك زادت الجماهير التي تتعامل معها، وكل ذلك أدى إلى ظهور الحاجة إلى إدارات علاقات عامة ناجحة تمارس أنشطتها الاتصالية المختلفة، وتعمل على توطيد العلاقة بين هذه المؤسسات والجماهير المرتبطة بها وجماهير أبناء المجتمع العراقي عامة. وعلى هذا الأساس تتضح أهمية هذا البحث من تناوله موضوع العلاقات العامة في المؤسسات الدينية العراقية، والاطلاع على واقع نشاطات العلاقات العامة في دواوين الأوقاف الدينية في العراق لمعرفة أنشطتها الاتصالية، ومدى ممارستها وما حققته من فائدة للمؤسسة وللجمهور. وانطلاقاً من أهمية العلاقات العامة وأنشطتها ولاسيما الأنشطة الاتصالية في المؤسسات الدينية وما تحمله هذه المؤسسات من رسالة لأداء دورها الفعّال والايجابي في المجتمع العراقي فقد اختار الباحث موضوع بحثه الأنشطة ا لاتصالية للعلاقات العامة في المؤسسات الدينية العراقية دراسة تحليلية في الإصدارات لصحفيةا في دواوين الأوقاف الدينية للمدة من (1 /12 / 2009م - 30 / 6 / 2010م ).
The official spokesperson considered responsible for the transmission of information and communication messages that convey the government’s view on the various political and economic issues that affect the public opinion towards the performance achieved by the various governmental institutions and for the purpose of communicating with the media in a positive and effective manner, a number of institutions in the world in general and in Iraq in particular have nominated a spokesman to coordinate the efforts and the dissemination of news and the preparation of press conferences to contribute to the achievement of a positive and effective level between the government and the media, so this study has tackled to deal with the credibility of
... Show MoreThe importance of knowledge is represented in the use of various sources of information, the corresponding to the same level of importance is the use of modern means and technologies in the delivery and investment of these sources to the beneficiaries, among these means and technologies are the multimedia that deal with most of the human senses, but the most important of which is sight and hearing, if these are invested the means in the field of education will give many positive results, such as the speed of receiving information, its clarity, and its freedom from impurities and influences, as well as its stability in memory as it is based on nderstanding, not memorization. On this basis, the experience of supporting the education process
... Show MoreThe current research includes the adsorption of Rhodmine-B Dye on the surface of Citrus Leaves using the technique of UV. Vis spectrophotometer to determine data of quantitative adsorption at various contact time, ionic strength, PH and temperature conditions. As a function of temperatures 25,35,45,55 0C, the dsorption phenomenon was examined, and the results showed that Rhodamine-B adsorption Citrus leaves rose with increasing temperatures on the surface (endothermic process). Using various NaCl solution concentrations, the effect of ionic strength on adsorption has also been studied. Increasing the importance of ionic strength has been shown to improve the amount of adsorption of Rhodamine-B on citrus leaves at constant temp
... Show MoreThe aim of the research :
Current research aims is to present the effect of how the style of reading to amend the wrong
understanding of scientific concepts
In the lesson of science for the first grade in Baghdad faculty secondary school.
To achieve this goal has been formulated the following null hypothesis :-
" there is no statistically differences at the level of (0.05) between the average at level of
students achievement in the style of reading comprehension "
In order to validate the hypothesis by conducting an experiment had started from 19/3/2011-
1/5/2011 for the second semester.
After the researcher prepared suplies for the researcher prepared suplies for the experience and
deternim the scientific m
This study aims to expand the traditional model in calculating the break-even point to include the cost of capital invested and the funds employed in industrial companies through a change in the traditional model and the effect of adopting the advanced model of the break point on the operational leverage in planning profits in industrial companies. Where, the analysis of the break-even point and the operational leverage of the tools important by the management, which is used in the field of planning profits. A parity analysis in its sophisticated model will help in planning profits and determine the optimal size of production that maximizes profits. For its part, the operational leverage helps to make decisions regarding the expansion of
... Show MoreThis research aims to:
1 – Make a proposed module for (aesthetics) for the second stage - Department of Art Education under education theories.
2 - Verification from the effect of the proposed module on student achievement and motivation towards learning aesthetics material.
To verification the second goal we wording these two hypotheses:
1- There are no individual differences with statistically significant at level (0.05) between the student's scores average. (Experimental group ) who studied according to the proposed module and the average student's scores (control group) who studied in the usual way for the achievement test for the Aesthetics material.
2- There are no individual differences with statistically signifi
The objectives of this research are to determine and find out the reality of crops structure of greenhouses in association of Al-Watan in order to stand on the optimal use of economic resources available for the purpose of reaching a crop structure optimization of the farm that achieves maximize profit and gross and net farm incomes , using the method of linear programming to choose the farm optimal plan with the highest net income , as well as identifying production plans farm efficient with (income - deviation) optimal (E-A) of the Association and derived, which takes into account the margin risk wich derived from each plan using the model( MOTAD), as a model of models of linear programming alternative programming m
... Show MoreObjectives: To determine the effectiveness of the instructional program on patients’ knowledge about home safety while receiving anti-cancer treatment at Al- Karama Teaching Hospital in Al-Kut City.
Methodology: A quasi-experimental design is conducted through the application of a pre-test and post-test approach for the study and control groups from February 5th, 2020 to April 25th, 2020. A non–probability (purposive) sample of (50) patients treated at the Blood Disease and Oncology Center is selected and divided into two groups. Each group contains (25) patients as control and study groups. An instrument is constructed that is comprised of two parts; t
... Show MoreObjective(s): To assess the practices of early childhood’s mothers regarding toilet training and to find out the relationship between mothers’ practices and their socio-demographic characteristics and their children’s demographic characteristics.
Methodology: A descriptive study is conducted at primary health care centers in Al-Rusafa District in Baghdad City for the period of September 19th 2020 to March 16th 2021. Non probability “convenient” sample of (225) early childhood’s mothers is selected. A questionnaire format is designed and composed of two parts: the first part includes mothers’ socio-demographic characteristics and their children and the second part includes structured close-ended questions to assess the p
Survival analysis is one of the types of data analysis that describes the time period until the occurrence of an event of interest such as death or other events of importance in determining what will happen to the phenomenon studied. There may be more than one endpoint for the event, in which case it is called Competing risks. The purpose of this research is to apply the dynamic approach in the analysis of discrete survival time in order to estimate the effect of covariates over time, as well as modeling the nonlinear relationship between the covariates and the discrete hazard function through the use of the multinomial logistic model and the multivariate Cox model. For the purpose of conducting the estimation process for both the discrete
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