Stealth marketing is considered as one of the contemporary issues that researchers have begun to explore as a current understanding. It is the marketing approach used by organizations to promote their products and services to the public in implicit and indirect manner. In this article, the concept of stealth marketing will be discussed throw its advantages and disadvantages. In addition, the different techniques of stealth marketing have been discussed including: viral marketing, celebrity marketing, brand pushers, bait-and-tease marketing, video games marketing, and marketing in music. Furthermore, a new technique of marketing entitled “Marketing through social responsibility” has been added and discussed according to the themes in the past literature that support this view. Additionally, it is suggested to expand the use of marketing in music technique into to the marketing in art. It is concluded that the stealth marketing is a tool that could be added to the promotion mix elements. Lastly, a position for stealth marketing is proposed within mix marketing structure.
Social media is known as detectors platform that are used to measure the activities of the users in the real world. However, the huge and unfiltered feed of messages posted on social media trigger social warnings, particularly when these messages contain hate speech towards specific individual or community. The negative effect of these messages on individuals or the society at large is of great concern to governments and non-governmental organizations. Word clouds provide a simple and efficient means of visually transferring the most common words from text documents. This research aims to develop a word cloud model based on hateful words on online social media environment such as Google News. Several steps are involved including data acq
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Researchers are increasingly using multimodal biometrics to strengthen the security of biometric applications. In this study, a strong multimodal human identification model was developed to address the growing problem of spoofing attacks in biometric security systems. Through the use of metaheuristic optimization methods, such as the Genetic Algorithm(GA), Ant Colony Optimization(ACO), and Particle Swarm Optimization (PSO) for feature selection, this unique model incorporates three biometric modalities: face, iris, and fingerprint. Image pre-processing, feature extraction, critical image feature selection, and multibiometric recognition are the four main steps in the workflow of the system. To determine its performance, the model wa
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Mathematical integration techniques rely on mathematical relationships such as addition, subtraction, division, and subtraction to merge images with different resolutions to achieve the best effect of the merger. In this study, a simulation is adopted to correct the geometric and radiometric distortion of satellite images based on mathematical integration techniques, including Brovey Transform (BT), Color Normalization Transform (CNT), and Multiplicative Model (MM). Also, interpolation methods, namely the nearest neighborhood, Bi-linear, and Bi-cubic were adapted to the images captured by an optical camera. The evaluation of images resulting from the integration process was performed using several types of measures; the first type depend
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Automation is one of the key systems in modern agriculture, providing potential solutions to the challenges related to the growing world population, demographic shifts, and economic situation. The present article aims to highlight the importance of precision agriculture (PA) and smart agriculture (SA) in increasing agricultural production and the importance of environmental protection in increasing production and reducing traditional production. For this purpose, different types of automation systems in the field of agricultural operations are discussed, as well as smart agriculture technologies including the Internet of Things (IoT), artificial intelligence (AI), machine learning (ML), big data analysis, in addition to agricultural robots,
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In this paper three techniques for image compression are implemented. The proposed techniques consist of three dimension (3-D) two level discrete wavelet transform (DWT), 3-D two level discrete multi-wavelet transform (DMWT) and 3-D two level hybrid (wavelet-multiwavelet transform) technique. Daubechies and Haar are used in discrete wavelet transform and Critically Sampled preprocessing is used in discrete multi-wavelet transform. The aim is to maintain to increase the compression ratio (CR) with respect to increase the level of the transformation in case of 3-D transformation, so, the compression ratio is measured for each level. To get a good compression, the image data properties, were measured, such as, image entropy (He), percent root-
... Show MorePavement crack and pothole identification are important tasks in transportation maintenance and road safety. This study offers a novel technique for automatic asphalt pavement crack and pothole detection which is based on image processing. Different types of cracks (transverse, longitudinal, alligator-type, and potholes) can be identified with such techniques. The goal of this research is to evaluate road surface damage by extracting cracks and potholes, categorizing them from images and videos, and comparing the manual and the automated methods. The proposed method was tested on 50 images. The results obtained from image processing showed that the proposed method can detect cracks and potholes and identify their severity levels wit
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Vehicle detection (VD) plays a very essential role in Intelligent Transportation Systems (ITS) that have been intensively studied within the past years. The need for intelligent facilities expanded because the total number of vehicles is increasing rapidly in urban zones. Trafï¬c monitoring is an important element in the intelligent transportation system, which involves the detection, classification, tracking, and counting of vehicles. One of the key advantages of traffic video detection is that it provides traffic supervisors with the means to decrease congestion and improve highway planning. Vehicle detection in videos combines image processing in real-time with computerized pattern recognition in flexible stages. The real-time pro
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In recent years images have been used widely by online social networks providers or numerous organizations such as governments, police departments, colleges, universities, and private companies. It held in vast databases. Thus, efficient storage of such images is advantageous and its compression is an appealing application. Image compression generally represents the significant image information compactly with a smaller size of bytes while insignificant image information (redundancy) already been removed for this reason image compression has an important role in data transfer and storage especially due to the data explosion that is increasing significantly. It is a challenging task since there are highly complex unknown correlat
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