Abstract Purpose of research: The purpose of the article is to conduct a comparative analysis of the concept and types of puns in the Russian and Arabic languages. The main focus is on identifying similarities and differences in the definition of a pun, as well as analyzing its various types in both languages. The purpose of the study is to understand how puns are used to achieve comic or semantic effect in different cultural contexts. Methods: The study includes an analysis of literature providing information about puns in Russian and Arabic. For comparative analysis, methods were used to compare concepts, definitions and types of puns in both languages. The phonetic, semantic and syntactic aspects of the pun are considered, and cultural features are also taken into account. Results: The study revealed similarities and differences in the understanding of puns in Russian and Arabic. Various types of puns are analyzed and the peculiarities of their use in both languages are revealed. Particular attention is paid to the phonetic, semantic and syntactic aspects of this stylistic figure. Conclusion: The conclusion summarizes the results of the study. The main conclusions from the comparative analysis of puns in Russian and Arabic are highlighted, and key differences and similarities are highlighted. The importance of cultural characteristics for the perception and use of puns in each of the linguistic communities is emphasized. The conclusion also emphasizes the importance of research of this kind for linguistics and intercultural communication
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ان السبب الرئيسي لاختيار الموضوع كونه من الاساليب الادارية الحديثة التي تهدف الى انجاح المنظمة او الشركة المبحوثة, اذ تمثلت مشكلة البحث في ما دور الادارة بالرؤية المشتركة في تعزيز التسويق الابداعي بالشركة المبحوثة, يهدف البحث الى تسليط الضوء على مفهوم الادارة بالرؤية المشتركة وانعكاساتها على التسويق الابداعي للمنظمة ، باعتبارها منهج اداري حديث يسهم في تغيير وتجديد وتطوير واقع المنظمة المبحوثة( الشرك
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Существительные pluralia tantum в современном русском языке В статье рассматривается развитие существительных pluralia tantum и слов, преимущественно употребляющихся во множественном числе, в современном русском языке. Основой исследования послужил «Словарь новых слов». Выводы исследования: 1. Процесс появления и развития таких слов активен и непрерывен, что отражает связь развития языка и общества. 2. Лексико-сема
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