Preferred Language
Articles
/
jperc-669
توظيف الخبر الصحفي في أنشطة العلاقات العامة
...Show More Authors

مما لاشك فيه إن من أهم الأساليب التي تعتمد عليها أقسام العلاقات العامة في تحقيق أهدافها هو توظيف الخبر الصحفي ويشمل ذلك اهم أهداف العلاقات العامة ومنها التواصل مع الجماهير داخليه وخارجية ، بناء الصورة الذهنية الايجابية ، الإعلان ، الترويج ،..... الخ وفي اطار التطور الكبير الذي شهده علم العلاقات العامه في العقود الزمنية الاخيرة تزايد وتوسع الاعتماد على التوظيف الإخباري عن طريق بناء وتشكيل ومعالجة مضامين الخبر الصحفي بما يتلائم مع السياسة المرسومه لجهاز العلاقات العامه في أي مؤسسه وفي ضوء ذلك اصبح هذا التوظيف فعالية يوميه لتلك الاجهزة ، وفي هذا السياق فان البحث يتناول توظيف الإخبار التي تخص المؤسسة لصالح تحقيق اهداف العلاقات العامة ، فيما تتجسد مشكلة البحث في التعرف على ابعاد هذا التوظيف والمديات التي يحققها ومدى استخدامه كاحد اساليب العلاقات العامه في المؤسسات .

اهمية البحث

 اذ يعد علم العلاقات العامة من العلوم الحديثة الولوج الى المجتمع فان ذلك ادى الى وجود شيء من الغموض والضبابيه واللادرايه في الممارسة الفعلية للاساليب والوسائل المتبعة في العلاقات العامه ومن ضمنها التوظيف الاخباري لانشطتها ، اذ ان عدم وجود معايير مهنية دقيقة ومنتظمه ثابته للصياغات الخبرية في ظل التنافس الكبير والهائل بين وسائل الاتصال المختلفة ادى الى ان تكون عوامل تشكيل العناصر والقيم الاخبارية متباينه ومختلفة وتكاد تكون مشتته لا يستطيع ممارس العلاقات العامة تحديد اولوياتها التي يعتمد عليها في التوظيف الاخباري وبذلك تتصدر نقاط الاهمية في هذا البحث التطلع الى تحديد الاطار العلمي لتوظيف الخبر في مجال العلاقات العامه وتوضيح الاسس والقيم المفترضة والعناصر المشكله للخبر .

أهداف البحث

  • بيان الرؤى المعرفية النظرية حول التوظيف الإخباري في العلاقات العامة .
  • تسليط الضوء على مديات توظيف الخبر في تحقيق أهداف العلاقات العامة في المؤسسات .
  • التعرف على الصياغات الخبرية واهم القيم المستخدمة في التوظيف الإخباري لنشاط العلاقات العامة في الأساليب الصحفية .
  • تحديد الأطر العلمية والعمليه في توظيف الخبر في مجال العلاقات العامة.

منهج البحث

 المنهج العلمي في البحث هو إتباع خطوات منطقية في تناول المشكلات او الظواهر او معالجة القضايا العلمية، وتوجد هناك مداخل مختلفة تستعمل في معالجة قضايا مختلفه كل حسب طبيعته،([i]) ويعد هذا البحث من حيث النوع بحثا وصفيا في حين اعتمد المنهج المسحي كاساس لجمع المعلومات النظرية والميدانية مستخدما الأدوات العلمية التي يوفرها هذا المنهج عن طريق خطوات منهجية .

View Publication Preview PDF
Quick Preview PDF
Publication Date
Sun Apr 17 2016
Journal Name
Al-academy
The optical text in the cinema film Between the presence and absence Play for free mark: حسام الدين محمد عبد المنعم
...Show More Authors

The light-based life in the universe, including the human derived concepts and meanings of the fear of darkness and evil, comfort and goodness of light, became constitute bilateral haunted man to this day in various concepts of life.Therefore reflect the light form artistic aesthetic in visual arts such arts Fine Photography and the other until the emergence of art cinema, as the use of lighting in cinema has produced high-energy in the composition of its values expressive and symbolic, where it became dark and light are the space visually moving the vehicles media kit for many within the work structure artwork. The research is divided into five chapters, the first chapter (the methodological framework) that included an introduction the

... Show More
View Publication Preview PDF
Crossref
Publication Date
Sat Jan 24 2026
Journal Name
Misan Journal For Physical Education Sciences
تأثير اسلوب تدريب المقاومات المرنة في تطوير القوة المميزة بالسرعة والتحمل الخاص للاعبي كرة القدم للصالات
...Show More Authors

ملخص البحث: يعد اسلوب تدريب المقاومات المرنة واحد من اساليب تدريب القوة العضلية فهو النظام الذي يتم من خلاله استخدام تمرينات يتم ادائها ضد مقاومات متغيرة مثل الحبال المطاطية او اشرطة الساندو، ويمتاز هذا الاسلوب بتغير الشدة خلال اداء التمرين الواحد اي ان كلما تم مط الحبل المطاطي ازدادت مقاومته وبالتالي فان اللاعب يستخرج قوته اكثر كلما اقترب الى مركزية الحركة في التمرين وهذا هو جوهر الاختلاف بينه وبين استخد

... Show More
View Publication Preview PDF
Publication Date
Wed Mar 02 2022
Journal Name
Journal Of Educational And Psychological Researches
The Role of School Administration in Achieving Educational and Learning Goals as Seen by Educational Supervisors in the Stage of Basic Education
...Show More Authors

This study aimed to identify the role of school administration in achieving educational and learning goals from the point of view of educational supervisors in the stage of basic education. The descriptive method was adopted. As for the sample size, it has reached (59) educational supervisors. A questionnaire consisting of 29 paragraphs divided into four areas was used. The data were statistically analyzed on the Chi-square test, the percentage, and the mono-variance analysis. The result showed that the school administration contributes to achieving educational goals. It also works to solve problems in democratic ways, and in modern methods, there are differences in the criteria for choosing the headmaster. The study recommended that sch

... Show More
View Publication Preview PDF
Publication Date
Mon Mar 07 2022
Journal Name
Journal Of Educational And Psychological Researches
The Structural Model of the Relationship between Emotional Creativity and Self-Efficacy among Students at the Preparatory Year Tabuk University
...Show More Authors

This research aimed to identify the structural model of the relationship between emotional creativity and self-efficacy among male and female students of the preparatory year at Tabuk University. The current study adopted the descriptive correlational approach, as it is appropriate to the nature of the study. The study tools contained (60) items that measure the relationship between emotional creativity and self-efficacy among the male and female students of the preparatory year at Tabuk University. The study sample was chosen by the stratified random method of the study community, where the study sample reached (183) male and female students of the preparatory year at the University of Tabuk. The results of the study showed that there a

... Show More
View Publication Preview PDF
Publication Date
Tue Oct 01 2013
Journal Name
Journal Of Economics And Administrative Sciences
The Relationship Between The Internal Marketing and Quality Services : a Filed Study on Samples of Customers and Employees In Iraqi Commercial Banks
...Show More Authors

Abstract

The Paper highlights on one of the main activities in marketing management. That is the internal marketing in the commercial banks and its relationship with the quality services offered to satisfy customers needs and wishes in order to reach he ultimate objectives of those banks. Two state and five private banks in Basrah city (Iraq) were taken in a field study. The survey covered the opinions of (184) state bank employees and (158) clients . The analysis of the survey shows that there is a strong relationship between the internal marketing ( in the banks covered by the survey) and the quality of banking objective services and the private banks show greater interest and concern to the internal ma

... Show More
View Publication Preview PDF
Crossref (1)
Crossref
Publication Date
Sat Dec 01 2012
Journal Name
Journal Of Economics And Administrative Sciences
Comparison between the empirical bayes method with moments method to estimate the affiliation parameter in the clinical trials using simulation
...Show More Authors

In this research the Empirical Bayes method is used to Estimate the affiliation parameter in the clinical trials and then we compare this with the Moment Estimates for this parameter using Monte Carlo stimulation , we assumed that the distribution of the observation is binomial distribution while the distribution with the unknown random parameters is beta distribution ,finally we conclude that the Empirical bayes method for the random affiliation parameter is efficient using Mean Squares Error (MSE) and for different Sample size .

View Publication Preview PDF
Crossref
Publication Date
Wed Jun 01 2016
Journal Name
Journal Of Economics And Administrative Sciences
Person-Organization's Environment Fit and it's Reflection on the Work Outcomes
...Show More Authors

This study aims to studying of Person and organization’s environment fit in a sample of Private bank’s reflection in its basic dimensions (Person-organization fit ,Person-Job fit, Person-group fit and Person- Person-fit )in the Work Outcomes (job satisfaction, the intention to leave the job, Job Engagement, and organizational  citizenship behavior ).

The questionnair’e has been used as a basic  instrument to gather data , As well as personal interviews with some of the staff of the research sample of private banks which were represented by (5) and included banks (Bank of Assyria for investment, the North Bank for Finance and Investment , Bank of the Tigris

... Show More
View Publication Preview PDF
Crossref
Publication Date
Thu Apr 30 2020
Journal Name
Journal Of Economics And Administrative Sciences
Evaluating the quality of municipal services according to the financial budgets for years 2006-2016 Analytical research in Diwaniyah Governorate
...Show More Authors

The research aims at determining the main reason for the deterioration of the services and determining the correct method of distributing the funds to the administrative and administrative units. The discrepancy between the size of the financial allocations and the municipal services was the main research problem. Therefore, the researcher identified the gaps in municipal services by the concerned departments and compared them with The percentage of funds obtained through the work of a checklist for each of the directorates concerned. The researcher studied the specific criteria for these services, which were approved by the Ministry of Construction, Housing, Municipalities, and Public Works, and compared them wi

... Show More
View Publication Preview PDF
Crossref
Publication Date
Sun Jan 01 2017
Journal Name
Journal Of The College Of Languages (jcl)
Numbness of the Mind Paradigm in Haruki Murakami’s After the Quake and Iraq’s After the Quake
...Show More Authors

Haruki Murakami (1949-present) is a contemporary Japanese writer whose works have been translated into fifty languages and won him plenty of Japanese and international awards. His short stories are well constructed in a weird realistic manner and are mixed with elements of surrealism. His novels and short stories fall under the genre of magical realism. One of the major revolving themes that Murakami wrote about was the haunting feeling of emptiness and disconnectedness in a world which seems to care much for materialism and self-interests.

    The paper explores two of Murakami’s short stories in his book After the Quake (2000) and the relevance of their themes and characters to Iraq after the q

... Show More
View Publication Preview PDF
Publication Date
Fri Apr 01 2016
Journal Name
Journal Of Economics And Administrative Sciences
The Committed of the Auditors for the Procedures of Environmental audits (An Exploratory Study of a sample of auditing offices in Iraq)
...Show More Authors

At the beginning of the nineties increased responsibility of the auditor to the community as the demand for auditing the environmental performance for the economic units in addition to audit the financial performance. With the aim of preserving the environment and reducing the damagse as  aresult of the negative effects of the activities of these units.

The researh deal with two sides the first one identifies the theoretical framework of the concept of environmental audits, requirements, methods, types of procedures, and duties of  the auditor in conducting  environmental audits. It also deals with the concept of the enviro

... Show More
View Publication Preview PDF
Crossref