Preferred Language
Articles
/
jperc-669
توظيف الخبر الصحفي في أنشطة العلاقات العامة
...Show More Authors

مما لاشك فيه إن من أهم الأساليب التي تعتمد عليها أقسام العلاقات العامة في تحقيق أهدافها هو توظيف الخبر الصحفي ويشمل ذلك اهم أهداف العلاقات العامة ومنها التواصل مع الجماهير داخليه وخارجية ، بناء الصورة الذهنية الايجابية ، الإعلان ، الترويج ،..... الخ وفي اطار التطور الكبير الذي شهده علم العلاقات العامه في العقود الزمنية الاخيرة تزايد وتوسع الاعتماد على التوظيف الإخباري عن طريق بناء وتشكيل ومعالجة مضامين الخبر الصحفي بما يتلائم مع السياسة المرسومه لجهاز العلاقات العامه في أي مؤسسه وفي ضوء ذلك اصبح هذا التوظيف فعالية يوميه لتلك الاجهزة ، وفي هذا السياق فان البحث يتناول توظيف الإخبار التي تخص المؤسسة لصالح تحقيق اهداف العلاقات العامة ، فيما تتجسد مشكلة البحث في التعرف على ابعاد هذا التوظيف والمديات التي يحققها ومدى استخدامه كاحد اساليب العلاقات العامه في المؤسسات .

اهمية البحث

 اذ يعد علم العلاقات العامة من العلوم الحديثة الولوج الى المجتمع فان ذلك ادى الى وجود شيء من الغموض والضبابيه واللادرايه في الممارسة الفعلية للاساليب والوسائل المتبعة في العلاقات العامه ومن ضمنها التوظيف الاخباري لانشطتها ، اذ ان عدم وجود معايير مهنية دقيقة ومنتظمه ثابته للصياغات الخبرية في ظل التنافس الكبير والهائل بين وسائل الاتصال المختلفة ادى الى ان تكون عوامل تشكيل العناصر والقيم الاخبارية متباينه ومختلفة وتكاد تكون مشتته لا يستطيع ممارس العلاقات العامة تحديد اولوياتها التي يعتمد عليها في التوظيف الاخباري وبذلك تتصدر نقاط الاهمية في هذا البحث التطلع الى تحديد الاطار العلمي لتوظيف الخبر في مجال العلاقات العامه وتوضيح الاسس والقيم المفترضة والعناصر المشكله للخبر .

أهداف البحث

  • بيان الرؤى المعرفية النظرية حول التوظيف الإخباري في العلاقات العامة .
  • تسليط الضوء على مديات توظيف الخبر في تحقيق أهداف العلاقات العامة في المؤسسات .
  • التعرف على الصياغات الخبرية واهم القيم المستخدمة في التوظيف الإخباري لنشاط العلاقات العامة في الأساليب الصحفية .
  • تحديد الأطر العلمية والعمليه في توظيف الخبر في مجال العلاقات العامة.

منهج البحث

 المنهج العلمي في البحث هو إتباع خطوات منطقية في تناول المشكلات او الظواهر او معالجة القضايا العلمية، وتوجد هناك مداخل مختلفة تستعمل في معالجة قضايا مختلفه كل حسب طبيعته،([i]) ويعد هذا البحث من حيث النوع بحثا وصفيا في حين اعتمد المنهج المسحي كاساس لجمع المعلومات النظرية والميدانية مستخدما الأدوات العلمية التي يوفرها هذا المنهج عن طريق خطوات منهجية .

View Publication Preview PDF
Quick Preview PDF
Publication Date
Mon Jan 01 2018
Journal Name
وقائع المؤتمر الدولي 7 للغة العربية / دبي
تقويم اداء اساتذة اللغة العربية العامة في كلية الادارة والاقتصاد جامعة بغداد من وجهة نظر طلبتهم
...Show More Authors

Publication Date
Wed Jun 19 2019
Journal Name
Journal Of Accounting And Financial Studies ( Jafs )
Evaluation the Procedure for Recognition of Income Tax to Reduce Tax Evasion: بحث تطبيقي في الهيئة العامة للضرائب
...Show More Authors

  Tax state institution regards as one of the largest state institutions implementing the tax rules issuing be legislative body and achieving the goals of tax (financial, economic, social and political). So, the tax management should pay attention to the procedures enabling it to achieve those rules starting from the procedures of tax restrict and ending by tax allocation where the process of assessment the taxation must relaxing on modern methods. The problem of the study raising from that in spite of there is a low  obliging the taxable person (registered or not) to submit a declaration about his income and the achieved profit to be the base of taxation˒ where the other ways  are secondary ways helping in rejection of t

... Show More
View Publication Preview PDF
Crossref
Publication Date
Sun Dec 01 2019
Journal Name
Journal Of Accounting And Financial Studies ( Jafs )
Underwriting policy and its impact on the productivity of the life insurance portfolio: Analytical study in the "Iraqi General Insurance Company
...Show More Authors

The research aims to study the basic concepts of the underwriting policy with its various indicators. The researcher studies the underwriting policy with its various indicators (sex, health status, age of the insured, insurance amount, The method of acceptance, payment method, and duration of insurance) where each of these indicators constitute an important factor in the productivity of life insurance policies, where the productivity of life insurance policies face many difficulties because insurance is a service and not a tangible material commodity and its benefits and not current. Therefore, the life insurance company needs to use a prudent underwriting policy so as not to endanger its financial position due to the expansion of the un

... Show More
View Publication Preview PDF
Publication Date
Thu Apr 30 2020
Journal Name
Journal Of Economics And Administrative Sciences
Organizational Agility according to Strategic Planning Directions A case study in the Ministry of Commerce / General Company for the trade of cars and machinery
...Show More Authors

This research aims at the possibility of rationalizing business organizations according to the strategic planning directions which have been developed to deal with many problems faced by business organizations, including the General Company for Automobile and Machinery Trade which was chosen as a research society, and several research problems were diagnosed, including an increase in the numbers of employees who constitute hidden unemployment, lack of work in the system of job specialization, and the organizational structure which is the non-application of the company to a modern administrative model. The importance of the research is that the company being investigated is a pioneer in its field of work and seeks to achieve custo

... Show More
View Publication Preview PDF
Crossref
Publication Date
Sat Dec 01 2018
Journal Name
Journal Of Accounting And Financial Studies ( Jafs )
Analysis of the requirements of electronic management and its role improving The performance of human resources: Applied research at Iraqi general insurance company
...Show More Authors

The study seeks to identify e-governance requirements in human resources management, which are (administrative requirements, technical, human, financial, and security) which is a new style differs from the traditional management pattern, where work depends on multiple forms and methods of Tools, (e. g. computers and various electronic software), by relying on powerful information systems that help to make management decisions as quickly and less effortless and less expensive to keep up with the tremendous technological advancements in the field of information and communication technology revolution.

 The sample included 132 Person who constitute a position (Director General, assistant Director General, section managers and d

... Show More
View Publication Preview PDF
Crossref
Publication Date
Wed Jan 29 2020
Journal Name
Journal Of Accounting And Financial Studies ( Jafs )
العوامل المؤثرة في انخفاض الطلب على الوثائق الفردية للتأمين على الحياة: بحث استطلاعي في شركة التأمين العراقية العامة
...Show More Authors

             Seen in Iraq that the volume of insurance activity in the case of a clear deterioration and a sharp decline in demand for life insurance, because of reluctance by senior members of the Iraqi society on the demand for life insurance. The study was descriptive approach in identifying and addressing variables, namely the (perception of risk need of the individual trends in personal income of the individual insurance awareness of the individual customs and traditions of communal religious belief of the individual age and sex of the individual methods promotional company competitive alternatives to the insurance service life inflation rate service life insurance) indepen

... Show More
View Publication Preview PDF
Publication Date
Thu Jan 01 2015
Journal Name
مجلة كلية التراث الجامعة
دور الرسول صلى الله عليه وسلم في مجال تنظيم الادارة العامة وتطبيق مبدأ الشورى في ادارة الدولة الاسلامية
...Show More Authors

Preview PDF
Publication Date
Tue Feb 26 2019
Journal Name
Journal Of Accounting And Financial Studies ( Jafs )
Role Lean Accounting in Support Corporate Governance to Achieve a Competitive Advantage: An Application Study in Diala State Company for Electrical industrial
...Show More Authors

        The modern business environment has witnesses tremendous developments as a result of the globalization of markets and economic openness and technological as well as the acquisition of the issue of corporate governance of great importance regarding it as one of the global innovations trends of control provisions on the management of companies as result of these developments ,increasing on competition between economic unit ,thus a decrease in market share because they do not take into account the response to the requirements of customers ,which kept her to search a modern management accounting methods to help them keep up with the changes and the availability of information for the various adminis

... Show More
View Publication Preview PDF
Crossref (1)
Crossref
Publication Date
Sat Dec 01 2012
Journal Name
Journal Of Economics And Administrative Sciences
The Effect of Physical Work Environment in The Flexibility of Industrial Operations
...Show More Authors

he research specifies important subjects which contribute in improvement of productive performance in industrial companies through study and analysis of relationships and effect between dimensions of physical work environment and industrial operations flexibility in the leathers industries company. To reach these goals the information are collected is questionnaire prepared for this purpose as a tool to analyze the practical results and are recorded for a sample of 118 persons from employees. The research uses the statistical methods and analyzes the information by using SPSS system. The research reached to many conclusions; the important one is the weakness of the company to make in to account the physical envir

... Show More
View Publication Preview PDF
Crossref
Publication Date
Wed Jun 01 2011
Journal Name
Journal Of Accounting And Financial Studies ( Jafs )
الفحص الضريبي على الدخل لتحقيق وعاء مقبول في ضوء تمسك المكلفين بحساباتهم: دراسة تطبيقية في الهيئة العامة للضرائب
...Show More Authors

Examination is a form of tax audits which have been done by tax examiner rests with the General Commission for Taxes is responsible for determining the extent to which the amounts subject to  tax provided  by  the holders of admissions with  the laws and regulations, taxes. So the tax-examination is the major means of tax administration to make sure the fact that tax revenues generated from the imposition of taxes different kinds of direct and indirect search result, the importance of the role played by the (Department of Control and Internal Audit / Audit Division in charge) in charge of auditing the accounts, which may be Maclvoha clung to their accounts and access to the tax base acceptable to the expensive and fin

... Show More
View Publication Preview PDF