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jperc-669
توظيف الخبر الصحفي في أنشطة العلاقات العامة
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مما لاشك فيه إن من أهم الأساليب التي تعتمد عليها أقسام العلاقات العامة في تحقيق أهدافها هو توظيف الخبر الصحفي ويشمل ذلك اهم أهداف العلاقات العامة ومنها التواصل مع الجماهير داخليه وخارجية ، بناء الصورة الذهنية الايجابية ، الإعلان ، الترويج ،..... الخ وفي اطار التطور الكبير الذي شهده علم العلاقات العامه في العقود الزمنية الاخيرة تزايد وتوسع الاعتماد على التوظيف الإخباري عن طريق بناء وتشكيل ومعالجة مضامين الخبر الصحفي بما يتلائم مع السياسة المرسومه لجهاز العلاقات العامه في أي مؤسسه وفي ضوء ذلك اصبح هذا التوظيف فعالية يوميه لتلك الاجهزة ، وفي هذا السياق فان البحث يتناول توظيف الإخبار التي تخص المؤسسة لصالح تحقيق اهداف العلاقات العامة ، فيما تتجسد مشكلة البحث في التعرف على ابعاد هذا التوظيف والمديات التي يحققها ومدى استخدامه كاحد اساليب العلاقات العامه في المؤسسات .

اهمية البحث

 اذ يعد علم العلاقات العامة من العلوم الحديثة الولوج الى المجتمع فان ذلك ادى الى وجود شيء من الغموض والضبابيه واللادرايه في الممارسة الفعلية للاساليب والوسائل المتبعة في العلاقات العامه ومن ضمنها التوظيف الاخباري لانشطتها ، اذ ان عدم وجود معايير مهنية دقيقة ومنتظمه ثابته للصياغات الخبرية في ظل التنافس الكبير والهائل بين وسائل الاتصال المختلفة ادى الى ان تكون عوامل تشكيل العناصر والقيم الاخبارية متباينه ومختلفة وتكاد تكون مشتته لا يستطيع ممارس العلاقات العامة تحديد اولوياتها التي يعتمد عليها في التوظيف الاخباري وبذلك تتصدر نقاط الاهمية في هذا البحث التطلع الى تحديد الاطار العلمي لتوظيف الخبر في مجال العلاقات العامه وتوضيح الاسس والقيم المفترضة والعناصر المشكله للخبر .

أهداف البحث

  • بيان الرؤى المعرفية النظرية حول التوظيف الإخباري في العلاقات العامة .
  • تسليط الضوء على مديات توظيف الخبر في تحقيق أهداف العلاقات العامة في المؤسسات .
  • التعرف على الصياغات الخبرية واهم القيم المستخدمة في التوظيف الإخباري لنشاط العلاقات العامة في الأساليب الصحفية .
  • تحديد الأطر العلمية والعمليه في توظيف الخبر في مجال العلاقات العامة.

منهج البحث

 المنهج العلمي في البحث هو إتباع خطوات منطقية في تناول المشكلات او الظواهر او معالجة القضايا العلمية، وتوجد هناك مداخل مختلفة تستعمل في معالجة قضايا مختلفه كل حسب طبيعته،([i]) ويعد هذا البحث من حيث النوع بحثا وصفيا في حين اعتمد المنهج المسحي كاساس لجمع المعلومات النظرية والميدانية مستخدما الأدوات العلمية التي يوفرها هذا المنهج عن طريق خطوات منهجية .

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Publication Date
Mon Apr 03 2023
Journal Name
Journal Of Educational And Psychological Researches
The Role of Digital Repositories in Developing Teacher Performance in the Primary Stage
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Abstract

Digital repositories are considered one of the integrated collaborative educational environments that help every researcher interested in developing the education and educational process. The learning resources provided by the repositories are suitable for every researcher, so digital information can be stored and exchanged by ensuring the participation and cooperation of researchers, teachers, and those who are interested, as well as curricula experts, teachers, and students, to exchange each other’s experiences in constantly updating that information as a reason for developing their performance in education. This reveals the importance of the role of educational digital institutions by providing and

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Publication Date
Wed Mar 30 2016
Journal Name
College Of Islamic Sciences
الدلالة الصوتية للتماثل الصامتي في صيغة ( يتفعّل) في القرآن الكريم
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 This research, tagged with (phonetic significance of silent symmetry in a form activated in the Qur'an), examines the suggestive images and phonological significance of phonetic symmetries that occur in the form of (activates). Hyacinth, teeth, Karzai, Dal, Dhal, Y, and the Seine, and D, and Taa, and Thaa.
      The research found that this kind of symmetry was mentioned in twenty-seven places in the Holy Quran, with different buildings and suggestive contextual sound indications of affirmation, confinement, exaggeration, generality, and comprehensiveness in (remembers, manages, circulates, praises validates, and implies). , And indicate the cost and difficulty, and trouble, and exaggeration in (fly

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Publication Date
Wed Nov 14 2018
Journal Name
Arab Science Heritage Journal
نهر نهر الخوصر في نينوى في ضوء تقانة التحسس النائي
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The river "Al Khawser" has a significant role in the history of civilization of Nineveh city in north of Iraq that makes studying river channel and previous geomorphological analysis with its relation to the political and economical in the city in the ancient history depending on remote sensing technology with aerial imagery interpretation because it is easily available, multiple use, engineered integration, and low cost compared to other technology, this paper discovered that the current channel of river "Al Khawaser" is not the real old path

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Publication Date
Wed Dec 20 2023
Journal Name
Arab Science Heritage Journal
أثر الديستوبيا في تشكيل الزمن الروائي في الرواية النسائية العراقية
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The Idea of our tagged research (The Impact of Dystopia In the
Formation of Narrative Time) Is summed up by monitoring the theme
of dystopia and Its impact on shaping the techniques of narrative time,
and In order to prove the Idea of our research, our choice focused on
the fictional production of a group of Iraqi women novelists that was
published In the time period (2003 AD-2020 AD) Through this theme,
we monitored how the temporal paradoxes operate from anticipation
and retrieval In the fragmentation of the narrative time, whichh in turn
presented a picture of the Iraqi reality In which the human Image
crumbled and its values were shattered and fragmented.

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Publication Date
Tue Nov 13 2018
Journal Name
Arab Science Heritage Journal
نهر نهر الخوصر في نينوى في ضوء تقانة التحسس النائي
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The river "Al Khawser" has a significant role in the history of civilization of Nineveh city in north of Iraq that makes studying river channel and previous geomorphological analysis with its relation to the political and economical in the city in the ancient history depending on remote sensing technology with aerial imagery interpretation because it is easily available, multiple use, engineered integration, and low cost compared to other technology, this paper discovered that the current channel of river "Al Khawaser" is not the real old path

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Publication Date
Sat Jun 01 2013
Journal Name
Journal Of Economics And Administrative Sciences
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 The existence of the tax Coupled with the existence of the power of the political   Sociality and the evolution of its concept differes according to the concept of the role of the state and its evolution in the economical life and  it represents on of the main sources of funding one hand and an effective means that enables the state to intervene in various aspects of the economic life on the other hand. Tax also can be considered as a tool used to re-distribue the in class. Perhaps Iraq suffers from and in the marginalization to the role of taxes in funding and in turn the adoption of the Iraqi budget on oil revenues to finance the aspects of expenitvre which can pose a risk on the total Iraq

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Publication Date
Sun Dec 31 2023
Journal Name
College Of Islamic Sciences
The status of prophecy in the Islamic faith in light of the glorious Kharida system
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Knowing the Messengers, peace and blessings be upon them, and explaining their obligatory, impossible, and permissible qualities is a legal necessity. It is a rooting of the faith, a means of understanding the Sharia, and a preventer from falling into the scourge of denial and bad manners against them. Therefore, sound belief in their presence is a major reason for the validity of the faith in the aspect of divinity and unseen hearing. Studying the status of prophethood is an urgent necessity in a time in which knowledge is scarce and attachment to the Messenger, may God Almighty’s prayers and peace be upon him, his family, and his companions, is weak, and suspicions and ideas hostile to the faith abound until we begin to hear - unfort

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Publication Date
Fri Nov 09 2018
Journal Name
Iraqi National Journal Of Nursing Specialties
Prevalence of obesity among adolescents at secondary schools in Kirkuk city
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Objective: to identify the secondary school adolescent's obesity, and to find out the relationship between
adolescents obesity characteristics and their family history.
Methodology: A cross-sectional study was carried out among 537 adolescents (270 boys and 267 girls) aged 12-15
years selected by means of a multistage stratified random sampling technique.
Results: the prevalence of obesity among adolescents was 22.3%. (55.8%) of the obese adolescents were male,
(42.5%) their age is (13) years old, and (79.2%) of them coming from middle level of socio economic status score.
There are a significant relationship between obese adolescents and their family history of obesity which indicated
that obese father, and obese br

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Publication Date
Sun Dec 01 2019
Journal Name
Journal Of Accounting And Financial Studies ( Jafs )
Role of tax expenses in promoting direct foreign investment in Iraq
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The purpose of research is highlighting the role of tax expenses in promoting direct foreign investment in Iraq, The main objective of the increase in the field of tax expenses is to manage the competition in the production of goods and services locally, in addition to the various qualities of the economical. As the search contributes to the idea of the role of the policy of the tax expenses in the promotion of foreign companies operating in Iraq. The analytical and transparent transparency used by adoption of cases of the relevant body of the tax body. For each image or form of tax expenses have been reliably related to the promotion of direct foreign investment, the taxpayers highlighted the annual controls, tax cuts as the sample was

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Publication Date
Mon Sep 30 2019
Journal Name
College Of Islamic Sciences
Exaggerating sentences
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The purpose of the description of the source in some grammarians is exaggeration, and many examples in the Koran, it is news of the source about the self, the Almighty says: What the Kufa gurus used to direct the description of the source on the interpretation of the derivative, and Basrah on the added estimate. The ancients and modernists agreed on the importance of the context of the sentence and its effect in raising the ambiguity, determining the meaning, and not content with the manifestation of the word and its connotations in isolation from the denominator. Raising and erecting in the adjective "means that the prescribed is known as a known fact or claim.

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