This research is aimed at identifying the communicative habits and the impact of the content on the communicative process, especially the youth audience, which is one of the most important categories to which the advertisement is directed, as young people face life with passion and aspiration that make then responsive to all the influences used by the media in designing advertisements which use all the techniques and methocls to attract young people, such as relying on drama , artistic tricks, musical phrases and advertising slogans that respond to the desire of young people in entertainment.
The research aims to identify the reflection of television advertising and its impact on the development of the cognitive abilities of universi

The study aimed to measure the phsycological tolerance and self-efficacy among the students of Baghdad university and knon the significant differences in psychological tolerance and self-efficacy according to the variables (Gender-Specialization)and the interaction between themas well as the study aimed to identify the strength and direction of the relationship between psychological tolerance and self-efficacy of the study sampleincluded asample of the current study(370) students from grades four ,the researcher used the measure of psychological tolerance and self-efficacy prepared by the researcher ,and the results showed that college students Generally have adegree of psychological tolerance and that there are statistically sig

الفصل الاول

الزوجية سنة من سنن الله في الخلق والتكوين وهي عامة مطرده ، لايشذ عنها عالم الانسان ، او عالم الحيوان ، او عالم النبات " ومن كل شئ خلقنا زوجين لعلكم تذّكرون " وهي الاسلوب الذي اختاره الله للتوالد والتكاثر ، واستمرار الحياة بعد ان اعد كلا الزوجين وهيأهما بحيث يقوم كل منهما بدور ايجابي في تحقيق هذه الغاية " يأيها الناس إنا خلقناكم من ذكرٍ وانثى " ( بليق ، 1978 ، ص329 ) .

Human beings are under the threat of the environment they are living in. With the course of time, they seriousness of this threat and its effect in changing their life . The most common threat that human beings might pass through is the trauma which is commonly bound with wars. The greater trauma that human beings might have is the threatening sudden facing or death facing. Consequently there would be disorder especially War disorder. This Phenomenon is clearly observed in Iraqi society as Iraq has been passing through continuous wars and disasters namely during and after the American Invasion. These events might lead to changes in Peoples  behavior and to Social Violence. Thus, the Study aims at:

Smart thinking requires a continuous flexible systeroatic  teaching in order that the lecturer can reach at easily, The Successful individuals in smart thin king are the most knowledgably with  it, where the cognitive (intuitive- systematic) style has common bases with another cognitive styles in many traits, and these two concepts are the core of theorization of the rost important cognitive styles. The present study aims to measure the Smart thinking among university lecturers according to sex variable and recognize the statistically differences significance in the level of cognitive (intuitive- systematic) style among the university lecturers according to sex variable and recognize the correlation between smart thinki

The role of university in awareness of Social and Cultural Human Rights to Students
still at the beginnings . the irritable secure of Iraqi environment is the most challenges that
cease any work that may raise the human rights in university . in spite of obstacles the same
society of university like conferences and meetings that related to this subject . as well as the
luck of professional teachers.
This study raises a group of important questions, perhaps the most :
The contribution of university in educates their students of the social and cultural human
rights? What are the most challenges that facing these students? Does the university
responsible of this luck of understanding these human rights?
This Study

     Increasing need for our youth to effective dialogue at the present time, due to the nature of the era in which live, as it abounded risk of intellectual and cultural invasion.Moreover, the need to ensure that the dialogue between the members of the community to confront the many issues of contemporary society in various fields, politically, socially and economically, culturally and religiouslyThe absence of effective dialogue, or the consequent rejection of many of the negative aspects of social and cultural Kaezzlh coup and inertia and ignore the mental capacity of some non-existent among others.The importance of effective dialogue in being the most important foundations of social life a

study aimed to recognize the relationship shyness and depression and to recognize the differences between the genders, according to the variable of shyness and depression, the sample consisted (214) students, (141) female (73) male, and the sample responded scale of shyness and Inventory beck for depression, The Results of this study show that: the sample has a low degree shyness and a high degree depression, . There are no statistically significant differences according to gender variable in shyness, and there are statistically significant differences according to gender variable in depression favor for male, and there are statistically significant relationships between the variables of the study at lev

-مشكلة البحث وأهمية الحاجة اليه:-

يمكن القول أن التقدم والتخلف قضيتان جذورهما فكرية تتمحوران حول استخدام المنهجية العلمية وليست التكنولوجيا عملاً خلافاً او مستحيلاً على أي شعب اذا اتيح له تربية العقل المنهجي أنه العقل الذي تعلم كيف يفكر . فالتكنولوجية : هي العملية الابداعية لمثل هذا العقل المنهجي وليس هذا العقل وليد المصادفة بل إن التربية أهم عوامل بنائه. فإذا ما أفادت التربية من هذه الحقيق

Статья посвящена  использованию различных  приемов формирования интереса к русскому языку, прежде всего, через включение в процесс обучения русскому языку использование Интернета, видеофильмов и чтение классической литературы на русском языке. Включение в процесс обучения коммуникативно-значимого, аутентичного страноведческого и культурологического материала способствует совершенствованию к