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THEEXPOSURE OF BAGHDAD SLUM RESIDENTS TO TELEVISION DRUG ADVERTISEMENTS AND ITS TRENDS: THEEXPOSURE OF BAGHDAD SLUM RESIDENTS TO TELEVISION DRUG ADVERTISEMENTS AND ITS TRENDS
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The advancement of science and technology in recent years has led to heavy and diversified production and thus market congestion in various goods and services; which led to an increase of competition among advertisers in order to meet the needs and wishes and to upgrade to the level of consumers. These upgrades have imposed an increase in the usage of the promotions, including advertising in terms of quantity and quality, to influence and persuade customers innovatively and creatively using all available mass media.

The research aims to identify the attitudes of residents of poor areas towards television advertisements for medicines, and the impact of those advertisements on them in terms of making purchase decisions. To achieve the objectives of the research, a stratified random sample (cluster sampling) was selected based on data and statistics taken from the Ministry of Planning (Central Statistical Organization) according to the criteria (governorate, district, district, alley) with a size of 482 males and females. The research has reached a set of results, the most important of which is that 73% of the surveyed sample confirmed that they took slimming drugs, which were identified through television advertisements, and that 54.6% of the sample confirmed that they sometimes believe in what is said about the capabilities of drugs that are announced on screens. TV.

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Publication Date
Thu Jun 01 2017
Journal Name
Journal Of Economics And Administrative Sciences
The role of loyal workers enhance market share center the human resource management strategies / field research in cellular telecommunication companies
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The problem for the search to identify the role of loyal workers through (emotional loyalty, moral loyalty, continued loyalty) in enhancing the market share of the corporate center the human resource management strategies, namely (selection, training and development, and performance evaluation, and returns the system) for the parent company of cellular Allotsalat in Baghdad ,, and show the importance of research through the benefit to the company, through the importance of the search results, it draws the attention of decision-makers and those in charge of managing these human resources on the importance of those resources and work to develop them and keep them in order to increase their loyalty towards their organization and the

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Publication Date
Thu Mar 19 2015
Journal Name
Spie Proceedings
Role of testosterone in resistance to development of stress-related vascular diseases in male and female organisms: models of hypertension and ulcer bleeding
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Publication Date
Sun Jun 05 2016
Journal Name
Baghdad Science Journal
Population Density and Susceptibility of Some Varieties of Potato to Infested by Aphid and Thrips on Spring Plantation in the Middle of Iraq
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Aphid Aphis spp (Hemiptera:Aphididae) and Thrips Thrips spp (Thysanoptera: Thripidae) an economically important pests on several crops in the world and Iraq, that transfer many viruses diseases to it. Field studies were conducted to assessment the population density of these insects and susceptibility of six varieties (Barin, Revera, Divela, Rudlph, Alazata and Pleny) to infestation during 2013 spring season. The results were showed that all Potato varieties were infested by Aphis and Thrips on spring plantation but with different percentage. The Divela variety was higher percentage of infestation and high population density of aphid which averaged 1.47 insect/ leaf while in Alazata was the lower population density which averaged 1.02 in

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Publication Date
Tue Jan 06 2026
Journal Name
Ix Международная научно-практическая конференция "Спорт - дорога к миру между народами"
THE PHENOMENON OF BULLING AND WAYS TO REDUCE IT AMONG FEMALE STUDENTS OF THE COLLEGE OF PHYSICAL EDUCATION AND SPORTS SCIENCES FOR WOMEN
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Publication Date
Thu Dec 30 2021
Journal Name
مجلة الدراسات والبحوث الاجتماعية
كشف الذات وعلاقته بالارتياح النفسي لدى طلبة جامعة بغداد
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هدف البحث الحالي قياس كشف الذات والأرتياح النفسي لدى طلبة الجامعة والموازنة بين الذكور والأناث في هذين المتغيرين فضلاً عن كشف العلاقة الإرتباطية بينهما، أستخدمت الباحثة المنهج الوصفي الإرتباطي بلغت عينة الدراسة (200) طالبًا وطالبة تم أختيارهم بالطريقة العشوائية الطبقية من مجتمع البحث من طلبة جامعة بغداد/ كلية الزراعة وكلية التربية الرياضية، أستخدمت الباحثة مقياسين أحدهما لكشف الذات والأخر للأرتياح النفسي (

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Publication Date
Sun Jul 01 2012
Journal Name
Journal Of Educational And Psychological Researches
الذكاء العاطفي و علاقته بالخجل لدى طلبة جامعة بغداد
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The main purpose of the present research is to identify emotional intelligence for college students and its relation to gender (male-female) , and to identify shyness for college students and its relation to gender(male-female)and to identify the relationship between emotional intelligence and shyness. The sample of the present research consisted of (200) college students , (100)male students and (100)female students randomly selected. scale for measuring emotional intelligence as prepared consists of (46) items according to Golmans theory distributed into five subscales and these are : (self-awareness , emotion management, motivation, sympathy and social skills) and Alobaidi shyness scale is used to assess shyness and it consist

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Publication Date
Mon Jan 02 2017
Journal Name
Journal Of Educational And Psychological Researches
العنف ضد المرأة وعلاقته بالألم النفسي لموظفات جامعة بغداد
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The current research aims at identifying the level of violence against women and relationship with psychological pain according to social status . To achieve the aims of the study a sample has been chosen to be (200) employers distributed to five colleges at Baghdad university. The violence scale which consists of (23) items in its final from , and the psychological pain scale which consists of (30) items in its final form and extracted validity and reliability of the scale the findings of the study include the following :-

  • The employers of Baghdad university don’t have any violence.
  • The employers of Baghdad university don’t have any psychological pain .

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Publication Date
Tue Dec 31 2019
Journal Name
Arab Science Heritage Journal
تصاميم التصاميم الأساسية لجامعة بغداد وتطورها حتى عام 20
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This study is about the basic designs of Baghdad university from its beginning until 2018 . it takes care of Baghdad university projects as it was separated building until to built more ones collected under one organization ,the project of Baghdad university started from 1959 and considered as rare one that designed as modern according to world measurements

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Publication Date
Sun Jan 01 2012
Journal Name
Journal Of Educational And Psychological Researches
الوحده النفسية وعلاقتها بالحاجات النفسية عند موظفي جامعة بغداد
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   It is certain that thepsychologicalunity, is awidespread status among individuals  of the human race, to the extent that it became -in fact- the unlimited  presenttruth in our daily lives,in all cases it found in all stages of life, which is generally considered

an essential access to understand all the psychological phenomena, and that any defects or problems that could hinder the individual from achieving its natural social interaction, may lead him to enter the circle of social and psychological disorders, if not find a proper guidance and understanding his needs and problems,naturally , if we want to give the employee a safe environment so he can be psychological and socially a

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Publication Date
Sun Jan 01 2012
Journal Name
Journal Of Educational And Psychological Researches
الذكاء الانفعالي وعلاقته بالمكانة الاجتماعية لدى موظفات جامعة بغداد
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Targeted research known as emotional intelligence and social status and their relationship in a sample of (120) female university has adopted a researcher Scale (Karkhi 2011) for the intelligence of emotional and scale (Khazraji 2011) of social status and after the application together, found that employees enjoy intelligently emotional and weak social status, and that married women were more intelligent than non-married and not to remember the differences between them in social status, the researcher has provided some of the recommendations and proposals.

 

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