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EXPOSURE TO TELEVISION PROMOTION OF PHARMACEUTICAL PRODUCTS AND TRENDS TOWARDS THEM / FIELD RESEARCH FOR A SAMPLE OF THE AUDIENCE IN THE CITY OF BAGHDAD: EXPOSURE TO TELEVISION PROMOTION OF PHARMACEUTICAL PRODUCTS AND TRENDS TOWARDS THEM / FIELD RESEARCH FOR A SAMPLE OF THE AUDIENCE IN THE CITY OF BAGHDAD
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A field study was conducted on a sample of the public in Baghdad to study the audience's exposure to the television promotion of pharmaceutical products and their trends in order to determine the rate of exposure of the public to the television promotion of pharmaceutical products according to the theory of uses and rumors and to determine the public's attitudes towards television promotion of pharmaceutical products. A survey of (25) a questions was distributed to a sample of the audience of 150 people. The statistical program SPSS was used to unload the data and for the calculation of frequencies and percentages and correlation coefficients. The research reached several results, Most importantly, the television promotion is well received by the public, due to the fact that the means of television promotion is the most attractive means for its publicity and advertisements for medicines. Also, the sample trends formed towards the television promotion of pharmaceutical products were of high responses indicating the good impact of programs to promote medicines to the public in various sectors. From results, it was proven the first assumption that there was a significant correlation between the demographic variables (gender and age) except for the educational level, which gave a non-D indicator to the level of exposure to the TV promotion of the pharmaceutical products and the existence of statistically significant differences in the effect of the TV promotion of pharmaceutical products.

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Publication Date
Sun Nov 11 2018
Journal Name
Arab Science Heritage Journal
اثر أثر الحضارة الإسلامية في الفكر السياسي الحديث
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There are many opinions about modern political thoughts for future , trying to draw a map of strong powers in the world and one of these thoughts is the conflict with civilizations. Both of these phenomena search for future and western civilization. It is important to mention that Islamic civilization has special place and clear effect through its conditions.

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Publication Date
Fri Feb 08 2019
Journal Name
Journal Of The College Of Education For Women
التدخل السوري في لبنان وإشكالیة العلاقة السوریة – اللبنانیة
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The relation ship between Syria and Lebanon is a distinguished one
because of the cultural social geographic and historical common factors. So
that, Syria considers that Lebanon has a stratieyical depth for it, especially its
conflict with (Israel) does end and parts of its lands still under the occupation
of the Zionist thus, any conflict in Lebanon between parties and ethnics
groups could be considered an important influence on the bases of the Syrian
policy. Moreover the issue of Palestine which is considered the central issue
for Syria and Arab as whole. In addition to some of the political movements
that happened in the region itself. It could be said that Syrian interference in
Lebanon has a positive infl

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Publication Date
Sat Sep 15 2018
Journal Name
Al-adab Journal
دور التقنيات والعلوم التطبيقية في تطوير علم الآثار
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لم يعد البحث الأثري عملبً عشوائياً في باطن الأرض، وانما أصبح عملبً بالغ الدقة والتعقيد، يخضع لكثير من المقومات العممية والعممية. ذلك إن أىم ما يسعى إلى تحقيقو عالم الآثار في عممو ىو الكشف عن مخمفات الماضي بأفضل الأساليب العممية وأحدثيا. لذا كان عمم الآثار مثل كل عمم دائب الإستفادة مما تقدمو التكنولوجيا الجديدة من وسائل عممية، لذا أبتكرت أجيزة آلية عديدة عمى مر السنين صارت ذات نفع كبير لمعمل الأثري الميداني، إ

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Publication Date
Wed Sep 25 2019
Journal Name
Journal Of The College Of Education For Women
الصراع الاشوري – المصري في عصر الأسرة الخامسة والعشرين
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يعد الالف الأول قبل الميلاد هو عهد ازدهار عظيم للعصر الأشوري الحديث إذ يمتد هذا التاريخ  من  بداية  حكم آدد  نراري الثاني عام 911 قبل الميلاد وحتى نهاية حكم الاشوريين السياسي عام 612 قبل الميلاد عندما  سقطت  نينوى على ايدي  المقاتلين الميديين والكلدانيين الذين تحالفوا ضد الاشوريين،و وصل الأشوريون في هذا العهد قمة مجدهم في جميع النواحي العسكرية  والسياسية حتى  أن سلطتهم وصلت الى معظم انحاء

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Publication Date
Thu Mar 01 2007
Journal Name
Journal Of Economics And Administrative Sciences
فلسفة نوعية حياة العمل في منظمات الألفية الثالثة
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المقدمة

تجدد الاهتمام بموضوع نوعية حياة العمل (Quality of life) الذي يرمز له اختصارا (QWL)، في السنوات الأخيرة الماضية، وبمطلع الألفية الثالثة على وجه التحديد، من قبل الباحثين الأكاديميين والمهتمين الممارسين في منظمات الأعمال، وذلك بوصفهم إليه بأنه أهم مصادر الرضا للعاملين، والعنصر المميز لبيئة عمل منظمة ما عن غيرها. وهنا، قد برزت الاضطلاع بالمسؤولية الأخ

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Publication Date
Thu Jun 01 2006
Journal Name
Journal Of The College Of Languages (jcl)
واژه هاى فارسى معرب در مقامات سيوطى ادبى طبى
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همجوارى جغ ا رفياى ميان عربها واي ا رنيان نقش بز رگ در بروز آشكار برخى از روابط وعلاقه
هااى مياان دو زباان عرباى وفار اى وهمچناين مياان دو ادبيااا عرباى وفار اى وگويناد كاه ادبيااا
فار ى قديم اولين ادبياا خارجى كاه باه ادبيااا عرباى مبوا، باود وهماين باعا انبشاار زباان عرباى
در اي ا رن شد. وبعد از فبح ا لامى زبان فار ى بيشبر وا ه ژ هاى خود از زبان عربى گرفاا همچناين
به زبان عربى ب يارى از وا ه ژ هاى وادر كرد

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Publication Date
Fri Jun 01 2012
Journal Name
Journal Of The College Of Languages (jcl)
L’ Histoire dans Les séquestrés d’Altona de Jean-Paul Sartre
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Jean-Paul Sartre est la figure principale de l’existentialisme au XXe siècle et spécialement à partir des années cinquante. En partant du travail dans les lycées dans les années trente comme professeur de philosophie, passant par la guerre qui l’obligeait à rester comme témoin passif jusqu’à de l’après guerre avec la naissance de l’existentialisme, Sartre déploie tous ses efforts pour une référence intellectuelle majeure sur tous les fronts: littéraire, philosophique et politique. Dans tous ses livres Sartre aborde le statut de la littérature des idées et de l’écrivain dans la société. Il apparait comme un réactionnaire qui cherche à « régler ses comptes avec le milieu bourgeois dans leq

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Publication Date
Fri May 02 2025
Journal Name
مجلة الدراسات التربوية و العلمية
الاهمية الاستراتيجية لدول بحر البلطيق في السياسة الروسية
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شكلت منطقة البلطيق منعطفا سياسيا في السياسة الروسية حلف الناتو لما لها من اهمية جغرافية كونها تشكل جزءا من بوابة شرق اوربا

Publication Date
Fri Feb 08 2019
Journal Name
Journal Of The College Of Education For Women
التشابھ الزواجي في تمایز الذات لدى موظفي الجامعة
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According to Bowens Family systems theory self – differentiation defiance as a
construct that consists of two interrelated abilities : the first is an intrapsychic
ability to distinguish between the thoughts and feelings , and an inter personal
ability to maintain connections with others while achieving an autonomous self .
The present research concerned in testing the hypothesis of marital similarity
(people married persons with the same level of self – differentiation).
The present research aimed to:
1. Measures self – differentiation of university officers .
2. Measures self - differentiation of sample husbands' .
3. Measures self - differentiation of sample wives .
4. Acquaint to the relation betwe

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Publication Date
Wed Sep 01 2010
Journal Name
Journal Of Economics And Administrative Sciences
أنتاج الفقر في الدول النامية بين المفهوم والأسباب
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The poverty in the developing countries is output to under development as we consider welfare, where as when the poverty disappear that produced be the general development . Historically, in our countries, the underdevelopment is the result of colonialism period and what is associated with it of transferring the surplus abroad  and the disorder of production structure.  And at the present  time, the poverty is reproduced and aggravated in the last years as a result of many  internal and external reasons.Today, poverty is associated in many forms with the poverty previously.

 

المقدمة

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