A field study was conducted on a sample of the public in Baghdad to study the audience's exposure to the television promotion of pharmaceutical products and their trends in order to determine the rate of exposure of the public to the television promotion of pharmaceutical products according to the theory of uses and rumors and to determine the public's attitudes towards television promotion of pharmaceutical products. A survey of (25) a questions was distributed to a sample of the audience of 150 people. The statistical program SPSS was used to unload the data and for the calculation of frequencies and percentages and correlation coefficients. The research reached several results, Most importantly, the television promotion is well received by the public, due to the fact that the means of television promotion is the most attractive means for its publicity and advertisements for medicines. Also, the sample trends formed towards the television promotion of pharmaceutical products were of high responses indicating the good impact of programs to promote medicines to the public in various sectors. From results, it was proven the first assumption that there was a significant correlation between the demographic variables (gender and age) except for the educational level, which gave a non-D indicator to the level of exposure to the TV promotion of the pharmaceutical products and the existence of statistically significant differences in the effect of the TV promotion of pharmaceutical products.
المقدمة
تعد السياحة احد مستلزمات الحضارة الحديثة لما تفرزه من آثار ايجابية ودور متميز في دعم الاقتصاد الوطني وتقليل نسبة البطالة وتنشيط الحركة التجارية بين البلدان، اذ لا يمكن ان نتصور وجود بلد متحضر بلا فنادق ولا سياحة وتقديم مختلف السلع والخدمات سياحية التي يمكن ان تسبع الحاجات والرغبات واذواق السياح من خلال وجود منشآت سياحية تعكس النمط السياحي القائم على اختلاف انواعه
... Show MoreEpistemological skepticism was present strongly in the Islamic
philosophical heritage. Many texts were received by thinkers and
philosophers calling for
Введения
Общеизвестно, что изменения в языке какой-либо страны, тесно
связаны с общественно - политическими развитиями данной страны.
Демократия и общественно – политическая жизнь в Ираке после
событий 2003 года играли важную роль в изменении языковой ситуации страны, особенно в политической сфере.
... Show MorePhilology is a science concerned with issues raised about language. It is a research into the mental aspects of its origin in its various sciences. The term (philology) appeared in the writings of Arab scholars in the fourth century AH. One of the most prominent topics of philology is research on the origin and development of language; Because it is one of the topics that preoccupied thinkers and many scholars, philosophers, and theologians, as well as linguists, have tackled research in it.
Современные исследователи газетного речи много пишу об активном использовании разговорной и даже разговорно-сниженной, жаргонной лексики в общественно-политической публицистике. Это вызвано тем, что «…в силу того контраста, который невольно возникает при соприкосновении разговорных элементов с привычно книжными словами и построениями языка газеты, они были сразу осмыслены как сильное средство созд
... Show Moreتواجه المنظمات فــي القرن الحالي تحديات جديدة تختلف عــن تلك التــي كانت تواجهها خلال العقود المنصرمة، مما يستدعي الحاجة للتجديد التنظيمي واكتساب ميزة استراتيجية والاحتفاظ بمعرفـة عالية، لقد غدا الكثير من المفكرين والباحثين والمستشارين والمديرين يعتبرون المعرفـة المورد الاساس للميزة التنافسية بدلا" من رأس المال واصبحت الموجودات المادية ذات قيمة محدودة ما لم يعرف الافراد ماذا يفعلون بها، وهكذا فأن
... Show MorePraisebe to God, Lord of the worlds, and blessings and peace be upon the most honorable messengers, our Prophet Muhammad, may God bless him and granthim peace. And after
المنظمات الدولية دراسة في منهجها وطبيعة فهمها
This study examines the remaining architectural features in Kirkuk Castle,which does not include the heritage buildings outside it. The castle's fortifications are limited about military samples of the city during the Ottoman era ,concentrating on the importance remains of the walls that held on the edge of the hill leads to the interior, As well as some religious buildings such as mosques, shrines and churches, and the service buildings with most important caesarean dating back to the Seljuk era and a range of housing The importance of the subject lies in the study of these buildings , documentation, and knowledge of the designs and models of building to make it a link in the series of the late Islamic architecture
ماهية الازمة الدولية : دراسة في الاطار النظري