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jeasiq-20
/ E-Readiness, UTAUT Model, Social Commerce
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Abstract

Objective / Purpose: Online social relationships through the emergence of Web 2.0 applications have become a new trend for researchers to study the behavior of consumers to shop online, as well as social networking sites are technologies that opened up opportunities for new business models. Therefore, a new trend has emerged, called social trade technology. In order to understand the behavioral intentions of the beneficiaries to adopt the technology of social trade, the current research aims at developing an electronic readiness framework and UTAUT model to understand the beneficiary's adoption of social trade technology.

Design/ methodology/ Approach: To achieve the objectives of the research, a special questionnaire was constructed for this purpose and then distributed to a sample of students (as consumers) of some faculties of the University of Mosul. The sample included (111) respondents.

Findings and proposals: The results of this study showed evidence of the critical role of electronic readiness and the UTAUT model in the adoption of social trade technology. It was suggested that the need to spread and provide the means and methods of modern technology on a continuous basis at the level of both organizations and individuals (consumers) that it helps to facilitate the work and raise the level of performance on the one hand, and develop the capabilities of individuals and provide them with new knowledge on the other hand.

Originality/ value: The present research provides the basis for objective behavioral practices, by highlighting the key role of ICT in the behavior of individuals (consumers and customers) on the Internet as an evolution of electronic commerce.

The Search Type: Descriptive Search.

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Publication Date
Wed Dec 12 2018
Journal Name
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Stress and Its Associated Factors among Students of the College of Nursing University of Baghdad
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Crossref
Publication Date
Fri Nov 03 2017
Journal Name
منشورات الحلبي الحقوقية
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Sun Dec 27 2020
Journal Name
Journal Of Accounting And Financial Studies ( Jafs )
التقنيات المصرفية في تمويل التجارة الخارجية
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Publication Date
Wed Oct 04 2023
Journal Name
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التجارة في فكر عبد الاله حافظ
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The second topic، which came under the title (The Role of Abd al-Ilah Hafez in the printing of currency)، was concerned.

 The study relied on a large number of unpublished documents، foremost of which are the documents of the Central Bank of Iraq. It contained a lot of information about its administrative activity، its positions، orders and plans in this direction.

 The House of Books and Documents is considered Al-Manhal، which is indispensable for any research to study the royal his

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Publication Date
Mon Sep 25 2023
Journal Name
Arab Science Heritage Journal
التجارة في فكر عبد الاله حافظ
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The study consisted of an introduction، two chapters and a conclusion

   The first، tagged topic (: His lineage، birth، and family)، traces the lineage، birth، and family of Abd al-Ilah Hafez.

The second topic، which came under the title (The Role of Abd al-Ilah Hafez in the printing of currency)، was concerned.

 The study relied on a large number of unpublished documents، foremost of which are the documents of the Central Bank of Iraq. It contained a lot of information about its administrative activity، its positions، orders and plans in this direction.

 The House of Books and Documents is considered Al-Manhal، which is indispensable for any research to study the royal his

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Fri Oct 30 2020
Journal Name
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Crossref (1)
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Mon Jan 28 2019
Journal Name
Journal Of Accounting And Financial Studies ( Jafs )
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Crossref
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Tue Aug 03 2021
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