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jeasiq-2096
The role of sports marketing in achieving the competitive superiority of the organization: a case study in a sample of the Iraqi Premier League clubs
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The organization of sporting activities at the local and international levels requires a lot of money, which has increased interest in marketing in the sports field, as it is one of the modern topics that represent the basic knowledge needed by the sports marketer and which represents one of the basic concepts to enhance the benefits and returns of sports clubs. The research problem was the weak awareness of the members of the administrative body of Iraqi sports clubs of the role of sports marketing in the dimensions of competitive superiority and not exploiting them in the optimal way that enables clubs to achieve competitive superiority. The research aims to know the role of sports marketing in competitive superiority in the Iraqi Premier League clubs. In order to reach this goal, two main research hypotheses were formulated that stipulated the first hypothesis (there is a correlation relationship of significant significance between sports marketing and competitive superiority ) What is the second hypothesis stipulated (there is a significant effect correlation between sports marketing and competitive excellence) that was subject to statistical tests and was targeted The current research is the sports sector, and the research community was represented by members of the administrative committee of the Iraqi Premier League clubs in Baghdad. It has reached (75) members. As for the method of data collection, it was done using a questionnaire and personal interviews. The statistical software Spss-v.23 was used to analyze the data. A set of statistical methods were also used, such as the mean, standard deviation, the coefficient of variation, the correlation coefficient of Spearman, and the Alpha Cronbach coefficient. The most prominent findings of the researcher were the existence of a direct correlation relationship for sports marketing in competitive superiority, and sports marketing has a positive impact on competitive superiority. As for the most prominent recommendations reached by the researcher, it is necessary for Iraqi clubs to invest in the positive relationship between sports marketing and competitive superiority in order to increase profits and provide a source of self-financing for the club

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Publication Date
Sun Apr 01 2018
Journal Name
مجلة حوليات آداب عين شمس
علامات إرشادية في تعليم علم المعاني
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الإسھام في عَ وْ د محمود إلی علم المعاني لیحل ّ محلّھ الصحیح في أذھان المتعلّمین وفي الدراسات النقدیة والبلاغیة .وعلم المعاني یرتكز على طورین لا یمكن مفارقة أوّ لھما إذا بقیت الضبابیّة تلفّھ ،لأنھ مفتاح مغالیق الطور الثاني الأھم ، والطوران ھما ) القواعد والأصول ( و)التحلیلاتُ إلى والرؤى البلاغیة (، وقواعد علم المعاني یفارقھا الفھم في أحیان كثیرة ، لذا وجّ ھتقصد المشاع والبسیط من المخزون النحوي لتنحیة خفائھا وف

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Publication Date
Tue Mar 01 2011
Journal Name
Journal Of Accounting And Financial Studies ( Jafs )
مصفوفة CAMELS في تقويـم اداء المصـارف
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نتيجة لتزايد القلق إزاء استقرار القطاع المالي عموماً والقطاع المصرفي على وجه الخصوص ، سعت منظمات دولية متخصصة عديدة إلى توافر قواعد ارشادية (مرجعية) Benchmark  يمكن الاهتداء بها في تقييم فعالية أنظمة المراقبة المصرفية بعد الإدراك على نطاق واسع أن نقاط الضعف في الأنظمة المصرفية كانت إحدى المسببات الرئيسة للازمات المالية في بلدان عدة خلال العقد الأخير . ونتيجة للعولمة فالأزمات المصرفية التي تحدث في وقتنا هذا ت

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Publication Date
Mon Jun 22 2026
Journal Name
Journal Of Babylon Center For Humanities Studies
ثورات اليهود في عهد الدولة الرومانية
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Publication Date
Sat Dec 29 2018
Journal Name
Journal Of Planner And Development
تشريع التعمير والتطوير العقاري في الجزائر
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Publication Date
Sun Jun 01 2008
Journal Name
Journal Of The College Of Languages (jcl)
Образ Маленького человека В русской литературе
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Наше исследование посвящено образу маленького человека в русской литературе. Судьба маленьких забытых, униженых людей занимает особое место в русской литературе. Жизнь и всѐ что относятся к ним, кажутся окружаему миру ничтожными, недостойными внимания. «именно такие люди иногда по воле обстоятельств, повинуясь крику души, начинали бороться против не справедливости».1
Жизнь этих людей понравились писа

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Publication Date
Wed Jun 22 2022
Journal Name
Arab Science Heritage Journal
الصيدليات وتحضير الدواء في المنمنمات العربية
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The study of manuscripts that related to medicine and pharmacology is of interest to the study of the history of science., it illustrates aspects of the practice of doctors and pharmacists, the status of patients, and the types of drugs

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Publication Date
Fri May 19 2023
Journal Name
مجلة الكنوز العلمية
واقعاالستثمار في راس المال الفكري والبشري
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The idea of the current research stemmed from the vital role of investment in the development of sustainable human resources, as the research aims to investigate education as a mechanism for investment in human and intellectual capital in the College of Administration and Economics / University of Baghdad, which is a site for conducting the study, and highlights the importance of research through the flow of knowledge experiences of capital Intellectual and human money, which is the source of wealth and pillars of power. The problem of the research was represented by a major question: What is the extent to which the quality of education can be applied as a means of investing in intellectual and human capital? The case study approach was use

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Publication Date
Thu Feb 01 2024
Journal Name
المركز حورابي
التنافس في العلاقات الدولية (مدخل مفاهيمي)
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يعد التنافس امر اعتيادي في المعاملات الدولية وبين الدول لاسيما في الوقت الحالي فهي لا تدخل في نزاع او حرب او حتى ازمة

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Publication Date
Mon Dec 01 2008
Journal Name
Political Sciences Journal
العولمة وآليات حراكها في الوطن العربي
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العولمة وآليات حراكها في الوطن العربي

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Publication Date
Tue Jan 05 2010
Journal Name
Political Sciences Journal
العلاقات العراقية التركية في مجال المياه
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العلاقات العراقية التركية في مجال المياه

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