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Marketing communications integration and its impact on the marketing performance of a number of communications companies dimensions
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The research study and analysis of the integration of marketing communications and their impact on the marketing performance of a number of telecom companies, as included in the research problem to know the role of marketing communications community in achieving sales and market share, profitability and customer satisfaction. The importance of research begins to be the right choice for the elements of marketing communications, lead to savings in time, effort and money and create a more idea about the effectiveness of the application of the concept of integration. The research to determine the role of marketing communications in promoting the integration of the marketing performance of companies in the field of sales and market share, profitability and customer satisfaction goal. Data was collected from the area of ​​the Iraqi communications companies (Zain, Asiacell, Korek) by (70) members of the managers and assistants and their rule in the research community under the form questionnaire designed by the researcher in the light of the contents of the search theory of sound scientific sources, variables, and based research group hypotheses, the president's knowledge of the existence of a correlation and the impact of the independent variable and sub-variables President approved in the variable sub-variables of the President. The researcher depends on the use of a set of analysis tools statistical computerized system (18 SPSS) to analyze the data and test hypotheses included the most important statistical means the arithmetic mean and standard deviation and correlation simple and multiple regression, and the most important conclusions are that there is agreement about the importance of marketing communications integration, and there are significant effect positive integration of marketing communications in marketing performance, and that the company's customers satisfaction is significantly correlated dimensions of marketing communications integration, as well as to follow the company's strategy for promoting the customer withdraw explain the ongoing changes to the sales and profitability and customer satisfaction. Find out and set the most important recommendations of the integration concept of collaborative and achievable depends on the concerted efforts of specialists in all promotional functions in the company, and that the success of the integration of marketing communications program requires coordination between selected elements, tools and promotional tactics and define the role of each element in it.

 

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Publication Date
Mon Jun 01 2015
Journal Name
Journal Of The College Of Languages (jcl)
LA LITTÉRATURE RÉDUCTIBLE Analyse critique de l’exploitation du texte littéraire dans Le « Mauger Bleu »
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RÉSUMÉ                                                    

            LeMauger Bleu est une méthode emblématique de l’enseignement traditionnel, qui présente une littérature française riche et patrimoniale, et dont l’objectif est de faciliter l’accès au texte par le vocabulaire et la grammaire et d’étendre la culture générale et littéraire de l’apprenant. La démarche (traditionnelle) est toujours la même : le texte, le vocabulaire et la grammaire, la traduct

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Publication Date
Tue Dec 02 2025
Journal Name
Zanco Journal Of Physical Education And Sport Sciences
دراسة الخجل لدى ضعيفات السمع وعلاقته بالعنف الأسري في محافظة بغداد
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تم التطرق إلى مفهومي الخجل والعنف الأسري لدى الفتيات ضعيفات السمع ومشكلة البحث تكمن بدراسة العنف الأسري لضعيفات السمع وعلاقته بالخجل ومعرفة ما يترتب عن ذلك بالنسبة للفتاة المراهقة ضعيفة السمع أثناء تعرضها للمعاملة السيئة وأثره على شخصيتها ، فالخجل هو نتيجة لأساليب التربية الخاطئة التي تعاني منها الفتاة ضعيفة السمع ، ويهدف البحث إلى التعرف على الخجل وعلاقته بالعنف الأسري لدى ضعيفات السمع في محافظة بغداد ، و

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Publication Date
Sat Mar 02 2024
Journal Name
مجلة الذكوات البيض
أشكالية توظيف الخطاب السياسي ودوره في تعزيز السلم المجتمعي: العراق انموذجا
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لكل دولة في هذا العالم خطابها السياسي والذي يحدد سياستها الداخلية والخارجية، وهي سياسة ثابتة تنطلق من مفاهيم وبرامج وثوابت تخدم مصالحها الحيوية، لكون الخطاب السياسي ليس مجرد كلام عابر في عالم السياسة الدولية وانما هو ثوابت مهمة يحدد توجهات هذه الدولة او تلك ويحدد دورها الدولي وطبيعة العلاقة مع البلدان الاخرى ومنها الدول المجاورة لها. شهد العراق بعد العام 2003 تحديات جديدة تمثلت بتغليب خطابات الطائفية والكراه

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Publication Date
Sun Jan 01 2012
Journal Name
Journal Of The College Of Languages (jcl)
L`image du héros romantique dans: Un Barrage Contre Le Pacifique et L`Amant
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Dans le roman moderne, le type du héros est depuis longtemps devenu suspect.  Il risque même de disparaitre dans ce qu´on désigne le Nouveau Roman qui, se concentrant plutôt sur les objets, décrits minutieusement, refuse la fonction épistémologique traditionnelle de la littérature. Cette conception se manifeste, sur le plan formel, par certains traits typiques, comme la relativisation des points de vue, la décomposition de l´action, la destruction du temps, la décomposition de l´espace et la désintégration du personnage romanesque dont les liens avec la société sont coupés.

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Publication Date
Tue Nov 13 2018
Journal Name
Arab Science Heritage Journal
استيلاء (هنري تيودور) Henry Tudor واستيلاءه على السلطة في انكلترا عام1485
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Some great families in England had competed for the sake of getting authority and power in England.

This competition turned to be a bloody civil war which extended till 1455 and ended with the victory of Henry Tudor whose judgment in England started from 28th of August 1458, consequently a new dynast which is known as (the Tudor)has established

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Publication Date
Sun Jan 03 2010
Journal Name
Journal Of Educational And Psychological Researches
اثر الاسئلة السابرة في تحصيل طلاب الصف الرابع العام لمادة التاريخ
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The importance of teaching methods and procedures comes from the nature and significance of the questions raised inside the classroom. That is, because questions, in fact, are the means of communication and interaction in the class situation. Therefore they are considered as indispensible elements in any teaching approach. Furthermore, it is noticeable that the majority of teachers fail in using them, for questions are often casted spontaneously and without pre-planning. Hence, a delay may occur in realizing the pre-set objectives, and let alone the dominance of stereotyped questions, especially when the teachers focus on a type of question which can be directly answered from the text-book.

      &nb

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Publication Date
Sat Sep 30 2023
Journal Name
Journal Of The College Of Education For Women
Applying Decisions’ Theory to choose an Alternative Factor for Spatial Development in Holy Karbala Governorate
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It is very well known in the planning publications that when creating spacing development to a region or sub-region, it can be able to make more than an alternative consisting with the strategic directions overtaken from the actual development of region and the situational and developmental objectives needed. However, the difficulty facing the situational planning is in selecting one of these alternatives to be the best in order to make a balanced situational re-structure, and achieving the economic, social and civil objectives. The developmental situation elements in the regions and governorates, including (Karbala) impose themselves as situational power which implies the process of re-structural arrangement where the situational develo

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Publication Date
Thu Aug 27 2020
Journal Name
Arab Science Heritage Journal
المقومات السكانية والاقتصادية للمجتمع واثرها في تاريخ بغداد المعاصر 1940-1960م
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       Our research, entitled(Population and economic determinants of society and its impact in the history of contemporary Baghdad 1940-1960), dealt with a number of historical facts and events of the social, demographic and economic

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Publication Date
Tue Jan 12 2021
Journal Name
Arab Science Heritage Journal
الأثر الوظيفي للإعلام النسوي في الاصلاح السيدة زينب (عليها السلام ) أنموذجا
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      The pause of AL-Hawra Zainab(peace be upon her) is a great opportunity to show the Muslim woman in combating injustice and tyranny, but we find the lack of knowledge of the leader of the media AL-Husseini(peace be upon 

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Publication Date
Tue Aug 29 2023
Journal Name
حوليات اداب عين شمس
مقارنات اشتقاقية بين العبرية و العربية والارامية في عمل سعديا جاؤون
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