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Marketing communications integration and its impact on the marketing performance of a number of communications companies dimensions
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The research study and analysis of the integration of marketing communications and their impact on the marketing performance of a number of telecom companies, as included in the research problem to know the role of marketing communications community in achieving sales and market share, profitability and customer satisfaction. The importance of research begins to be the right choice for the elements of marketing communications, lead to savings in time, effort and money and create a more idea about the effectiveness of the application of the concept of integration. The research to determine the role of marketing communications in promoting the integration of the marketing performance of companies in the field of sales and market share, profitability and customer satisfaction goal. Data was collected from the area of ​​the Iraqi communications companies (Zain, Asiacell, Korek) by (70) members of the managers and assistants and their rule in the research community under the form questionnaire designed by the researcher in the light of the contents of the search theory of sound scientific sources, variables, and based research group hypotheses, the president's knowledge of the existence of a correlation and the impact of the independent variable and sub-variables President approved in the variable sub-variables of the President. The researcher depends on the use of a set of analysis tools statistical computerized system (18 SPSS) to analyze the data and test hypotheses included the most important statistical means the arithmetic mean and standard deviation and correlation simple and multiple regression, and the most important conclusions are that there is agreement about the importance of marketing communications integration, and there are significant effect positive integration of marketing communications in marketing performance, and that the company's customers satisfaction is significantly correlated dimensions of marketing communications integration, as well as to follow the company's strategy for promoting the customer withdraw explain the ongoing changes to the sales and profitability and customer satisfaction. Find out and set the most important recommendations of the integration concept of collaborative and achievable depends on the concerted efforts of specialists in all promotional functions in the company, and that the success of the integration of marketing communications program requires coordination between selected elements, tools and promotional tactics and define the role of each element in it.

 

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Publication Date
Sun Jan 13 2019
Journal Name
Arab Science Heritage Journal
دلالية القبة في أعمال الفنانة وداد مكي الاورفه لي
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لقد أرسى الفنان العراقي القديم، بلا ريب، الأسس الأولى للفنون  فكانت وما زالت أعماله مصدرا مهما للمدارس الفنية كافة منذ العصور التاريخية وما قبلها، وداولتها الحضارات المتعاقبة في أرضه وخارجها حتى أصبح فن الرافدين  يطبع كثيرا من خصائصه وسماته على تلك الحضارات. وعندما بزغ نور الإسلام السرمدي وبدد

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Publication Date
Thu Jun 01 2006
Journal Name
Journal Of The College Of Languages (jcl)
Модальные частицы и их значения и происхождения в современном русском языке
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Модальные частицы это служебные слова, которые служат в
предложении для выражении различных оттенков значений и
представляют собой продукт сложных изме- нений грамматического
строя русского языка.
Явно категория модальных частиц тесно соприкасается с
частями речи и частицами ((Модальность в русском языка
выражается формами наклонений, а так же лексическими
средствами-модальными словами и

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Publication Date
Wed Mar 30 2022
Journal Name
Arab Science Heritage Journal
الجوانب السياسية في أفعال وأقوال الخلفاء الراشدين عند الاحتضار
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    as important aspects emerged related to the management of the caliphate and how it was transferred, and the clarification of the political trends and transformations at the end of their lives. In addition, how the Rightly Guided

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Publication Date
Thu Feb 07 2019
Journal Name
Journal Of The College Of Education For Women
المشكلات الاجتماعیة المصاحبة للفقر ( دراسة میدانیة في مدینة بغداد)
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The povety in a subjct of one of the most important problems that
accompanied the development process in iraq and is now pointing in the
depth of institutional struetues and threaten the sociol fabric and cohesion
mechamisms .
The study included of the most importana social problems that
accompamied thecrises and occupation in iraq as aproblem of unemployment
aworce, forced displacement and disintegration of family and juvenile
delinguency and the problems of drug addiction .
The study relied on sample slected from the city of Baghdad ,showed
the most important results of that two-thirds of the asssets of an urban sample
compared to one third of them from rural aelcyrounds and that there is
arelationship

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Publication Date
Tue Nov 13 2018
Journal Name
Arab Science Heritage Journal
المجتمع المجتمع الاسكندري: عاداته وتقاليده الاجتماعية في العصر المملوكي
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It is important to study that the social circumstances in Alexandria through  Mamluk era specially social life in Egypt specially in Alexandria  which had describe as it was show change in opposite with other sides of life

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Publication Date
Sun Jun 30 2019
Journal Name
Journal Of The College Of Education For Women
القيادة الابتكارية لدى مديري المدارس الثانوية في محافظة بغداد
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 تكمن مشكلة البحث بان المؤسسات عامةـ والتعليمية منها خاصةفي الوقت الحاضرتواجه ظروف بيئيةتفرض عليها حتمية التغيير ، وذلك بسبب التحولاتالتي تحدثفي عالمناالحالي سواءًكان على المستوىالمحلي أو العالمي أو على المستوىالمؤسسة نفسها مما يجعلمؤسساتنا التربويةبحاجةملحةلمواجهة هذا التغيير القادم وذلك من خلال معالجةالمشكلاتالتي قد تظهر بطرق مبتكرة وابداعية مغايرةللطرقالتقليدية ،وذلك من خلال تهيئة المناخ الت

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Publication Date
Tue Jan 15 2019
Journal Name
Arab Science Heritage Journal
الـغـطـاء الـنـباتـي الـطـبـيـعـي في شـرق الـرافـديـن ( أقـالـيـم روافـد دجـلة)
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يكون النبات أحد عناصر النظام البيئي Ecosystem  مع المناخ والتربة والطبوغرافية والموقع وعناصر الحياة الأخرى، والنبات الطبيعي الموجود حالياً, بغض النظر عن مدى تدخل الأنسان, هو في حالة " توازن بيئي" Climax مع

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Publication Date
Thu Feb 24 2022
Journal Name
Journal Of Educational And Psychological Researches
معوقات عمل المرأة في المنظمات غير الحكومية بحث ميداني
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The issue of volunteerism is one of the most important issues that have become prominent in social sciences and contemporary social thought, especially as a result of the transformations and changes that the world undergoes today. The voluntary sector has become the concern of all societies and governments for its development and service to society and various sectors. The practice of women is prominent in the work of volunteerism after 2003 in Iraq, but its work face a number of obstacles and hindrance. The problem of research is the obstacles of women's work in non-governmental organizations. The research aims to identify the nature and characteristics of volunteer work of Iraqi women.        &nb

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Publication Date
Mon Jan 01 2018
Journal Name
Journal Of The College Of Languages (jcl)
LA METÁFORA, LA METONIMIA Y OTROS FENÓMENOS RETÓRICOS EN LENGUA ÁRABE Y ESPAÑOLA
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Resumen:

En este artículo se indaga sobre fenómenos como la metáfora, la metonimia, la polisemia, y la homonimia en las lenguas árabe y española, según la teoría cognitiva, basada en el pensamiento y la práctica lingüística. Esta teoría intenta investigar la relación entre el lenguaje humano, la mente y la experiencia. En realidad, los fenómenos que estudiaremos crean ambigüedad léxica y sintáctica tanto en árabe como en español. Además, dichos conceptos tienen sus propias características, especificaciones y formas en cada lengua.
Abstract:

This article studies phenomena such as metaphor, metonymy, polysemy, homonymy in Arabic and Spanish, according to cognitive theory, based on linguistic thought a

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Publication Date
Thu Aug 27 2020
Journal Name
Arab Science Heritage Journal
دراسة الوعي اللغوي في الخطاب القانوني محاكم العراق أنموذجًا
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The legal text in the language of civil law, constitutional law, language of judges, and legal profession is concerned with a legal language and words that are coherently significant

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