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Marketing communications integration and its impact on the marketing performance of a number of communications companies dimensions
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The research study and analysis of the integration of marketing communications and their impact on the marketing performance of a number of telecom companies, as included in the research problem to know the role of marketing communications community in achieving sales and market share, profitability and customer satisfaction. The importance of research begins to be the right choice for the elements of marketing communications, lead to savings in time, effort and money and create a more idea about the effectiveness of the application of the concept of integration. The research to determine the role of marketing communications in promoting the integration of the marketing performance of companies in the field of sales and market share, profitability and customer satisfaction goal. Data was collected from the area of ​​the Iraqi communications companies (Zain, Asiacell, Korek) by (70) members of the managers and assistants and their rule in the research community under the form questionnaire designed by the researcher in the light of the contents of the search theory of sound scientific sources, variables, and based research group hypotheses, the president's knowledge of the existence of a correlation and the impact of the independent variable and sub-variables President approved in the variable sub-variables of the President. The researcher depends on the use of a set of analysis tools statistical computerized system (18 SPSS) to analyze the data and test hypotheses included the most important statistical means the arithmetic mean and standard deviation and correlation simple and multiple regression, and the most important conclusions are that there is agreement about the importance of marketing communications integration, and there are significant effect positive integration of marketing communications in marketing performance, and that the company's customers satisfaction is significantly correlated dimensions of marketing communications integration, as well as to follow the company's strategy for promoting the customer withdraw explain the ongoing changes to the sales and profitability and customer satisfaction. Find out and set the most important recommendations of the integration concept of collaborative and achievable depends on the concerted efforts of specialists in all promotional functions in the company, and that the success of the integration of marketing communications program requires coordination between selected elements, tools and promotional tactics and define the role of each element in it.

 

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Publication Date
Mon Jul 22 2019
Journal Name
Arab Science Heritage Journal
تطورُ د راسةِ الهمزةِ وكتابتُها في المرحمةِ الإعداديّة
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يُعنى هذا البحث بمهارة د  راسة وكتابة الهمزة التي تعدّ , برغم كثرة محاولات تيسيرها من
أعقد المسائل المتعمقة بقواعد الإملاء في الكتابة العربية

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Publication Date
Thu Jul 16 2020
Journal Name
مجلة حمورابي
انعكاسات تطور القوة المعلوماتية الامريكية في البيئة الداخلية
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The global globalization the world is experiencing has enabled international actors—states, international governmental and non-governmental organizations, such as liberation movements, international social movements, and even terrorist organizations—to use cyber power to achieve their goals. Therefore, this study discusses the impact of information power on the domestic environment of the United States.

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Publication Date
Sun Dec 02 2018
Journal Name
Arab Science Heritage Journal
عمارة عمارة القلاع وتخطيطها في العراق (دراسة مقارنة)
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This paper shed light on castles in Iraq through Othman reign to know their sorts , and studying planning concentrating on the nature of architecture , this is a serious trying to study and important  side of military architecture in Iraq with its reasons of building them which had related with political, military , social ,and economical circumstances of country . 

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Publication Date
Thu Aug 27 2020
Journal Name
Arab Science Heritage Journal
بلاد ما وراء النهر في كتب الرحالة والجغرافيين
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Land beyond the river has the attention of historians, especially travelers and geographers of its various regions under the Islamic Arab state. They antedate the social and economic aspects, including agriculture, industry and trade in their products and goods to other countries and urbanism, which we will address in our research

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Publication Date
Sun Jul 03 2016
Journal Name
Journal Of Educational And Psychological Researches
توظيف الشخصية في القصيدة الجديدة/ حميد سعيد انوذجا
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This poem is regarded an important Harmonized structure in modern and Contemporary Culture to achieve aqualitative poem Comported with the other cultural structures inorder to discover the ego and aspiration in shaping distinctive voices.
The Iraqi poetry is affected tangibly by this poem because of the intellective vaccinating between Iraqi and Arab poets ingeneral and western cultures in particular as a result of the tranplahin movement and other important means.
The modern poet wood to ask some important characters to enrich his technician text inspite the fact that this is not a new way in Arab poetry but it takes avarant – criented to become outside the limits of rigid description within ongoing kinematic structure to be in

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Publication Date
Fri Feb 08 2019
Journal Name
Journal Of The College Of Education For Women
التدخل السوري في لبنان وإشكالیة العلاقة السوریة – اللبنانیة
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The relation ship between Syria and Lebanon is a distinguished one
because of the cultural social geographic and historical common factors. So
that, Syria considers that Lebanon has a stratieyical depth for it, especially its
conflict with (Israel) does end and parts of its lands still under the occupation
of the Zionist thus, any conflict in Lebanon between parties and ethnics
groups could be considered an important influence on the bases of the Syrian
policy. Moreover the issue of Palestine which is considered the central issue
for Syria and Arab as whole. In addition to some of the political movements
that happened in the region itself. It could be said that Syrian interference in
Lebanon has a positive infl

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Publication Date
Tue Mar 01 2016
Journal Name
المصرية للدراسات القانونية والاقتصادية
مدى تحقق المنافسة غير المشروعة في حق المؤلف
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Publication Date
Tue Jun 03 2003
Journal Name
Al-academy
التجليات الاقتصادية والثقافية والاعلامية للعولمة في العالم الثالث
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التجليات الاقتصادية والثقافية والاعلامية للعولمة في العالم الثالث

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Publication Date
Wed May 11 2022
Journal Name
د.زينب ميثم علي
الناقد مبدعاً ؛ دراسة في منظور يوسف اليوسف النقدي
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تتباين القراءة والكتابة من ناقد لآخر تبعا للموضوع الذي يتناوله، وطبيعة المادة، والمكونات المعرفية التي تؤسس فهمه، فمنهم الناقد التقليدي الذي يتبع السائد في نقده للمادة الفنية اما بالموافقة والتبني أو بالمغالطة والقدح، ومنهم الناقد المقلد الذي ينتخب اتجاها غربيا يرغب في تطبيقه على جزء من النصوص التي انتقاها، ومنهم الناقد الذي يتبع أفكاره ويدمجها مع النص ناقد مختلف يبحث في ما يذلل من قواعد، يحلل ويشرح وفقها

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Publication Date
Sun Jun 01 2008
Journal Name
Journal Of The College Of Languages (jcl)
הדמות הספורית בספור ה " שבוי " של ( ס' יזהר ) מאת ח'אלד ח'ירי חוסיו אלג'נבי
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נסיון השביה בספרות המלחמה העברית יותר מביעה למרחק בסיכולוגי אצל הלוחם העברי ,
אני מעמד מול הנושא הזה , כי אני כותב בהמחקר הזה נסיון השבוי והשפעתו בציור הדמות אצל
הסופר '' יזהר סמילנסקי ) 1916 – 2006 ( " , סופר עברי יליד ישראל , נודע בכינוי תספרותי '' ס .
יזהר " מחשובי היצורים בספרות דור הפלמ''ח בפרט ובספרות העברית והכללית . חתן פרס ישראל
לספרות לשנת ) 1959 ( – כידד הגשם דמות ה '' אני '' וה '' אנחנו '' לגלה את ספל השבוי היחיד כ

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