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Marketing communications integration and its impact on the marketing performance of a number of communications companies dimensions
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The research study and analysis of the integration of marketing communications and their impact on the marketing performance of a number of telecom companies, as included in the research problem to know the role of marketing communications community in achieving sales and market share, profitability and customer satisfaction. The importance of research begins to be the right choice for the elements of marketing communications, lead to savings in time, effort and money and create a more idea about the effectiveness of the application of the concept of integration. The research to determine the role of marketing communications in promoting the integration of the marketing performance of companies in the field of sales and market share, profitability and customer satisfaction goal. Data was collected from the area of ​​the Iraqi communications companies (Zain, Asiacell, Korek) by (70) members of the managers and assistants and their rule in the research community under the form questionnaire designed by the researcher in the light of the contents of the search theory of sound scientific sources, variables, and based research group hypotheses, the president's knowledge of the existence of a correlation and the impact of the independent variable and sub-variables President approved in the variable sub-variables of the President. The researcher depends on the use of a set of analysis tools statistical computerized system (18 SPSS) to analyze the data and test hypotheses included the most important statistical means the arithmetic mean and standard deviation and correlation simple and multiple regression, and the most important conclusions are that there is agreement about the importance of marketing communications integration, and there are significant effect positive integration of marketing communications in marketing performance, and that the company's customers satisfaction is significantly correlated dimensions of marketing communications integration, as well as to follow the company's strategy for promoting the customer withdraw explain the ongoing changes to the sales and profitability and customer satisfaction. Find out and set the most important recommendations of the integration concept of collaborative and achievable depends on the concerted efforts of specialists in all promotional functions in the company, and that the success of the integration of marketing communications program requires coordination between selected elements, tools and promotional tactics and define the role of each element in it.

 

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Publication Date
Sun Apr 04 2021
Journal Name
College Of Islamic Sciences
التوجيه القرآني لضبط ارادة الوالدين في الرضاعة عند الافتراق
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يهدف البحث الى دراسة مسالة مهمة اجتماعية ذات طابع اسري يعني بالاهتمام بالطفل من ناحية العناية والرعاية حين افتراق الابوين

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Publication Date
Thu Nov 01 2018
Journal Name
Arab Science Heritage Journal
دراسة دراسة في أعلام بغداد الأب أنستانس الكرملي أنموذجا
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The study of the Baghdad personalities is an important issue because the owners of these personalities usually belong to the elite, which play a distinct role in the development of any society in all political, economic, social and cultural fields. These include the study of the personal personality of Father Anastas Marie Carmeli to highlight many aspects of personality And his clear fingerprints on the movement of society in the field of culture and thought

    That Karamli's efforts in the field of language, literature and history made him one of the most prominent pioneers of Renaissance late in the history of modern Iraq

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Publication Date
Sat Dec 01 2018
Journal Name
Journal Of Accounting And Financial Studies ( Jafs )
Risk management in industrial economic units by using Pareto Chart
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In the light of the globalization Which surrounds the business environment and whose impact has been reflected on industrial economic units  the whole world has become a single market that affects its variables on all units and is affected by the economic contribution of each economic unit as much as its share. The problem of this research is that the use of Pareto analysis enables industrial economic units to diagnose the risks surrounding them , so the main objective of the research was to classify risks into both internal and external types and identify any risks that require more attention.

The research was based on the hypothesis that Pareto analysis used, risks can be identified and addressed before they occur.

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Publication Date
Wed Mar 30 2022
Journal Name
Arab Science Heritage Journal
الجوانب السياسية في أفعال وأقوال الخلفاء الراشدين عند الاحتضار
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    as important aspects emerged related to the management of the caliphate and how it was transferred, and the clarification of the political trends and transformations at the end of their lives. In addition, how the Rightly Guided

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Publication Date
Tue Mar 15 2022
Journal Name
Arab Science Heritage Journal
الري والإصلاح الزراعي في العراق (1-132هـ/ 622-750م)
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The organization and development of the irrigation system and agrarian reform in Iraq had an impact on the diversity of its methods and uses

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Publication Date
Sun Jun 30 2019
Journal Name
College Of Islamic Sciences
Itentional deliberative in Surat Al-Zumar M. Sheeda Khader Karim
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This research deals with deliberative intentionality in its two dimensions, deliberative intent, direct, and indirect deliberative intent, and deliberative intentionality assumed great importance to ancient and contemporary scholars. The text, relying on deliberative intent as a methodology concerned with the study of language in usage, and the research focuses on direct deliberative intent through (the intent of acceptability, the intent of the presumption, the intent of the informational, the intent of interaction), and the indirect deliberative intent through (the intentionality of the case, the intent of the metaphor, The intent of the communicative impulse, the intent of the allusion,), and these deliberative elements activate and c

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Publication Date
Thu Sep 08 2022
Journal Name
قضايا سياسية
الشخصانية في الفكر السياسي الغربي المعاصر: جان لاكروا انموذجا
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برزت الشخصانية في حقبة تاريخية كان فيها العالم و اوربا وفرنسا تشهد انتهاء حقبة حضارية امتدت من نهاية القرون الوسطى حتى اوائل القرن العشرين تميزت بكونها رأسمالية التركيب، ليبرالية المنهج، وبرجوازية القيم، جاءت الشخصانية ليس فقط محاولة للإجابة عن حقبة جديدة ولادة حضارة جديدة لاتزال غامضة المعالم فحسب انما ايضا كرد على المدرسة الماركسية المادية والوجودية الملحدة محددة هدفها الابعد بإعادة صنع النهضة

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Publication Date
Mon Dec 26 2022
Journal Name
Arab Science Heritage Journal
ظاهرة المفارقة في كتاب بلاغات النساء دراسة بلاغية اسلوبية
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The Arab woman expressed the life of oppression that she suffers from in her masculine environment, as she expressed her linguistic abilities with eloquence and intelligence, as she did not neglect philosophy, wisdom, and exhortation

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Publication Date
Fri Oct 01 2010
Journal Name
منشورات الحلبي الحقوقية بيروت
التنظيم القانوني للمهني – دراسة مقارنة في نطاق الاعمال التجارية
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التنظيم القانوني للمهني – دراسة مقارنة في نطاق الاعمال التجارية

Publication Date
Mon Nov 19 2018
Journal Name
Arab Science Heritage Journal
مفهوم مفهوم التاريخ الطبيعي لحشرة النحل في التراث الإسلامي
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The insects like other creatures in the wide world, and there are more than a million class and type of these objects, some of which human haunted since the old to the present day.

 In this study highlight the insect bee addressing her life and behavior, and the novelty of her and wonders what mystified by the minds of men that her world is full of mysteries and surprises drew the attention of workers in the natural history of the study and scrutiny of methods and different characteristics of scientists as she gives more than it takes. It appeared that the Islamic heritage has singled out these insects with something of interest and precise detail, but that God Almighty made suras from the Koran carrying insect name two Sura

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