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The Relationship between the Strategies of E-marketing mix and Marketing Effectiveness of the Palestinian Small Business Industrial Organizations in the City of Hebron
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In the city of Hebron, small business industrial organizations face a major challenge related to its ability to reach, attract and sustain a sufficient number of customers in order to ensure its continuity and sustainability. The research problem is summarized in an attempt to reveal how the e-marketing could improve and support the marketing effectiveness of small business industrial organizations in the city of Hebron/Palestine. The importance of this research stems from the fact that it addresses a new knowledge branch of the field of marketing, which is electronic marketing for small business organizations, and the fact that the research highlights appropriate marketing solutions for these organizations in light of the Internet and its marketing uses, as it was found that this new tool carries solutions to this problem through extensive use of the electronic marketing mix strategies that give it a great marketing leverage, and gives it the opportunity to enter and access local, international and global markets that were not accessible except for large organizations. This research aims to identify the degree of use of electronic marketing in these organizations through the main strategies of the electronic marketing mix and to identify the degree of marketing effectiveness and highlight the role of electronic marketing in achieving the marketing effectiveness of these organizations. The research population consisted of 120 marketing managers in small business organizations in the industrial sector in the city of Hebron that adopt the electronic marketing of their products (through their websites or social media sites). The researcher used a simple random sample technique. The number of sample respondents is (92) managers. The questionnaire was distributed to each marketing manager. 84 questionnaires were retrieved, and this is considered a statistically acceptable recovery rate, this percentage reached about (89%).


 

In this research, the zero hypotheses, which stipulates that “there is no relationship between the electronic marketing mix strategies and the marketing effectiveness of small Palestinian business organizations in the industrial sector in Hebron”, was examined, in addition to examining the sub-hypotheses of the main hypothesis. The researcher used the descriptive approach due to its suitability to the nature of this research. A special questionnaire was designed to collect data from the respondents. The validity and reliability of the research tool (the questionnaire) were examined. A set of appropriate statistical tools were used, such as frequencies, percentages, standard deviations, t-test, Spearman correlation coefficient, and the Cronbach alpha.

The results revealed that these small Palestinian business organizations adopt multiple aspects of the e-marketing mix strategies, which are the product strategy, pricing strategy, promotion strategy, distribution and website strategy, privacy strategy, and security strategy.

This research reached a set of conclusions, the most important are the organizations' awareness of the importance of using e-marketing for their various products, and adopting this in their marketing strategy. The use of e-marketing for the products of small business organizations has multiple advantages related to the organization and customers, such as reducing marketing costs, increasing sales, displaying a large number of products online, and changing some negative trends of customers towards the products of these organizations.

The research recommends these organizations to provide all the necessary requirements to achieve the continuous development and improvement of the applications of electronic marketing strategies in these organizations. The research recommends also to design and implement an electronic financial system for online payment.

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Publication Date
Wed Mar 22 2023
Journal Name
مجلة الجامعة العراقي ة
اتجاهات معاصرة في ط ا رئق التدريس التعلم النشط أنموذج ا
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يعد التعلم النشطعملية نشطة ذهنية يبذٌل بها العقل الجهد الكافي لإِكتشاف المعرفة فالمعلمليس ناقلاً فيه للمعرفة ،) وانما مرشداً وموجهاً والمتعلم محور العملية التدريسية فيه،إِي عمليةإِبداع يختار منها المعلمما يستطيع الابداع فيه وتركيبه)حارص، 2015:6 والتعلم النشط طريقة تعاونية يشترك فيها جميع المتعلمين بالأنشطة والواجبات المتنوعة التي تسمح لهم بالأصغاء الإِيجابي والتحليل السليم للمادة والتفكي ا رلابداعي اذ تت

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Publication Date
Sun Jan 01 2017
Journal Name
المجلة القانونية العلمية المحكمة
الدور القانوني للحوافز الضريبية في تحقيق التراكم الراسمالي(العراق ومصر انموذجا)
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Publication Date
Mon Nov 19 2018
Journal Name
Arab Science Heritage Journal
مصادر مصادر القانون الدولي في الألفية الثانية ق.م (أواخر عصر البرونز)
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 In the second millennium BC, the international community change at the ancient Near East, There has been a significant developments with the appearance of five kingdoms (Babylon, Assyria, Mitanni, Egypt, and Hatti) called themselves the (Great Powers) and their kings named (Great King), and Correspondence among themselves on behalf of (the brothers),  to differentiate themselves from the small kingdoms Minor of them.

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Publication Date
Sat Sep 01 2007
Journal Name
Journal Of Economics And Administrative Sciences
أثر تحليل كلف النوعية على أساس الانشطة في تحقيق الميزة التنافسية
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يتطلب تحقيق تمايز الوحدة الاقتصادية في ظل استعمال تقنيات الأعمال الحديثة وازدياد المنافسة وعالمية الأعمال ضرورة الاهتمام بمستوى نوعية المنتجات وما تتطلبه هذه النوعية من كلف والتي تسمى بكلف النوعية، إذ ان العديد من الشركات العالمية قد قامت بدراسة وتحليل هذه الكلف ووضع برامج خاصة بها بهدف تخفيضها إلى أدنى حدٍ ممكن وبما يكفل تحقيق العديد من المنافع والتوفيرات في هذه الكلف وبما يرشد عملية اتخاذ القرارات

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Publication Date
Wed Jun 01 2016
Journal Name
Journal Of The College Of Languages (jcl)
BARBARA : structure et signification Étude analytique du langage prévertien à travers son poème Barbara
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Cette recherche étudie les structures composant Barbara, un poème de Jacques Prévert pour mettre en valeur la particularité de ce langage. Nous avons d'abord, dissocié ces structures, en : structure thématique, actancielle, syntaxico-énonciative, sémantique, formelle et finalement spacio-temporelle en vue de les analyser minutieusement. Le poète a adopté pour les thèmes : souvenir, nostalgie et guerre, un langage simple et une syntaxe incomplexe. L'usage du lexique et des figures de style célèbrent ces thèmes. La forme, la versification et la sonorité approfondissent ces images et renforcent ce langage. Ce poème dépend des phrases simples et variées : affirmative, interrogative, exclamative qui s'orientent vers des acte

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Publication Date
Wed Apr 09 2025
Journal Name
مجلة الفارابي للعلوم الانسانية
الصورة النمطية للمرأة العربية في رواية لطيفة قصة للكاتب موشيه سميلانسكي
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Publication Date
Tue Dec 01 2020
Journal Name
Al-khwarizmi Engineering Journal
Applying Trade-off Curve to Support Set-Based Design application at an Aerospace Company
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Companies compete greatly with each other today, so they need to focus on innovation to develop their products and make them competitive. Lean product development is the ideal way to develop product, foster innovation, maximize value, and reduce time. Set-Based Concurrent Engineering (SBCE) is an approved lean product improvement mechanism that builds on the creation of a number of alternative designs at the subsystem level. These designs are simultaneously improved and tested, and the weaker choices are removed gradually until the optimum solution is reached finally. SBCE implementations have been extensively performed in the automotive industry and there are a few case studies in the aerospace industry. This research describe the use o

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Publication Date
Fri Mar 01 2024
Journal Name
المجلة العراقية للعلوم السياسية
التغيرات المناخية واثرها على المرأة العراقية: دراسة في الاسباب وضرورات الاستجابة
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تعد التغيرات المناخية قضية بيئية عالمية وشاغلاً مشتركاً للبشرية وهي نتيجة حتمية للتطور الحضاري، لاسيما بعد قيام الثورة الصناعية، فقد كان الاستهلاك غير العقلاني لموارد الطبيعة والتوسع العمراني على حساب المساحات الخضراء آثار خطيرة على المناخ الذي يعد من اهم عناصر البيئة الطبيعية لما له من اثر واضح على كافة مجالات الحياة. على صعيد الحالة العراقية يواجه العراق تحديات عدة يفرضها تغير المناخ كارتفاع درجات الحرا

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Publication Date
Fri Jan 01 2010
Journal Name
Journal Of The College Of Languages (jcl)
El color como símbolo literario En (Cañas y Barro) de Vicente Blasco Ibáñez
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            El color es uno de los elementos novelísticos que ayudan los autores para desarrollar las acciones y llevarlas al desenlace adecuado. Y Blasco Ibáñez depende al color para pintar las escenas artísticas dentro sus novelas, especialmente, sus novelas que pertenecen al siglo de naturaleza. Él conocido con la abundancia de los colores para describir el ambiente y los personajes, como indica el autor catedrático José A. Balseiro:

  "su pluma no supo__ como el pincel de los primitivos__ del matiz logrado a toques mínimos, pacientes. ¿No era, a caso, coterráneo de Joaquín Sorolla, en cuya paleta mediterránea celebrábase, día tras día, el milagro del f

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Publication Date
Sun Jan 01 2012
Journal Name
Journal Of The College Of Languages (jcl)
L`image du héros romantique dans: Un Barrage Contre Le Pacifique et L`Amant
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Dans le roman moderne, le type du héros est depuis longtemps devenu suspect.  Il risque même de disparaitre dans ce qu´on désigne le Nouveau Roman qui, se concentrant plutôt sur les objets, décrits minutieusement, refuse la fonction épistémologique traditionnelle de la littérature. Cette conception se manifeste, sur le plan formel, par certains traits typiques, comme la relativisation des points de vue, la décomposition de l´action, la destruction du temps, la décomposition de l´espace et la désintégration du personnage romanesque dont les liens avec la société sont coupés.

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