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jeasiq-1805
The impact of the use of digital marketing channels on the implementation of the strategy of positioning Applied study on a sample of the managers of the International Company for smart card "Key Card"
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 The technology in continuous and quick development, that reflects in all parts of our life and interred both scientific and practical fields. Marketing is one of them, a customer’s way to deal with choosing and demanding the product deferent from the traditional way. Some of the buying processes are electronic now, therefore the current research is identifying the digital channels that entered the world of marketing and influenced the activities and types that fall under this name and how it affects in positioning strategy, which is how to install the product or brand in the mind of the customer and was dimensions (brand identity, brand personality, brand communication, brand awareness, brand image), The researcher took the basic problem of the change in the application of marketing operations using digital channels and how it reflected in the application of the steps of positioning, and the aim of the research was employ digital channels in the application of the strategy of positioning and study the relationship between variables and test according to the hypothesis “The digital marketing channels have a significant impact on positioning strategy”, the managers of the global smart card company in Iraq were chosen 203 managers of the research community and 86 of them were selected for a practical sample to test the hypothesis using the statistical methods of The means and standard deviation to measure the homogeneity of the answers on the questions asked and the simple linear regression to measure the degree of influence between the variables tested. The research found that there is a relationship of influence of digital channels in the application of the strategy of concentration, and the stronger impact on the identity of the brand while the character of the mark relationship weaker, and the researcher recommended to focus on strengthening the elements of the identity of the mark in promotional messages and also needs to strengthen the brand by adopting the principles of commitment and honesty By providing the customer with more honest information and commitment to the timing of service delivery to complete the subsequent steps and crystallize concentration in the mind of the target customer.   

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Publication Date
Fri Feb 27 2026
Journal Name
Sustainability
Recent Developments in Membrane, Adsorption, and Electrochemical Sustainable Approaches for Cadmium Removal from Contaminated Water
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The issue of cadmium (Cd(II)) contamination of the water is a serious concern of the environmental and health problem, and this requires effective technology to remove the problem of toxic element. It is the purpose of this review paper to give an overview of several techniques of cadmium removal, such as polymer membranes and composites, adsorption using green materials, and electrochemical methods. The important conclusions are presented regarding the effectiveness of the polymer and composite membranes; e.g., the efficacy of the PES/HPEI-SH membrane that reached 99% removal of Cd(II) in 20 min with adsorption capacity of 135.59 mg/cm2, and the PVA/IC/PANI/GO nanofiber composite that indicates high adsorption of the 459 mg/g. The

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Publication Date
Sat Aug 01 2026
Journal Name
Chemical Engineering Research And Design
Waste-derived silica and alumina as sustainable additives for enhanced water-based drilling mud formulations
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The escalating generation of industrial waste alongside the growing demand for high-performance, environmentally sustainable drilling fluids presents critical challenges to the oil and gas sector. Conventional drilling fluid additives are predominantly synthesized from virgin materials, contributing to resource depletion and environmental burden. Objectives: This study pioneers a circular economy approach by synthesizing silica nanoparticles (SiO2NPS) and alumina nanoparticles (Al2O3NPs) entirely from locally sourced industrial waste — bentonite clay and aluminum scrap, respectively — and evaluating their performance as functional additives in water-based drilling fluids (WBDFs). Novelty: To the best of our knowledge, this represents th

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Publication Date
Fri Mar 01 2024
Journal Name
Journal Of Energy Storage
Accelerated charging dynamics in shell-and-multi-tube latent heat storage systems for building applications
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Publication Date
Fri Mar 01 2019
Journal Name
Iraqi Journal Of Physics
Synthesized pure cobalt oxide nanostructure and doped with yttrium by hydrothermal method for photodetector applications
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In this study, pure Co3O4 nano structure and doping with 4 %, and
6 % of Yttrium is successfully synthesized by hydrothermal method.
The XRD examination, optical, electrical and photo sensing
properties have been studied for pure and doped Co3O4 thin films.
The X-ray diffraction (XRD) analysis shows that all films are
polycrystalline in nature, having cubic structure.
The optical properties indication that the optical energy gap follows
allowed direct electronic transition calculated using Tauc equation
and it increases for doped Co3O4. The photo sensing properties of
thin films are studied as a function of time at different wavelengths to
find the sensitivity for these lights.
High photo sensitivity dope

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Publication Date
Fri May 15 2026
Journal Name
Network
Toward Efficient Virtual Cell-Based Topology Management and Adaptive Routing for Underwater Wireless Sensor Networks
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Underwater Wireless Sensor Networks (UWSNs) play a vital role in ocean monitoring and exploration. However, harsh underwater conditions and frequent topology changes caused by node and sink mobility pose significant challenges for reliable routing. Conventional routing protocols that depend on global route reconstruction and static paths generate excessive control overhead and degrade performance in large-scale underwater environments. In this paper, we propose an energy-efficient virtual cell-based mobile-sink adaptive routing (VC-MAR) protocol for UWSNs. The sensing field is logically partitioned into a three-dimensional grid of virtual cells, where a cell-gateway is elected in each cell to construct a low-overhead routing backbon

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Publication Date
Mon Feb 01 2021
Journal Name
Iop Conference Series: Materials Science And Engineering
Pre-dissolved Inorganic Carbon (DIC) for cultivation Chlorella sorokiniana MH923013, Coelastrella MH923011 and Coelastrella MH923012
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Abstract<p>A step to net-zero of carbon dioxide losses in the microalgae cultivation process was targeted in the current study. This research was carried out by using pre-dissolved inorganic carbon (DIC) as a source of carbon with two doses of twenty-five and fifty millilitres. <italic>C. sorokiniana</italic> MH923013, <italic>Coelastrella</italic> MH923011 and <italic>Coelastrella</italic> MH923012 strains were used in the present investigation. The experimental data emphasized the direct influence of carbonic solution on microalgal growth according to the fast adaption of algal cells and higher productivity compared to control and dilution cultures. It was observe</p> ... Show More
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Publication Date
Wed Jan 01 2025
Journal Name
Journal Of Image And Graphics
DAB-UNET: Dual Attention Block UNET Segmentation for Diabetic Retinopathy Utilizing an Encoder-Decoder Residual
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—Fundus images play an essential role in ophthalmic diagnostics for the detection of many eye illnesses. The experiment begins with a thorough image preprocessing. technique, which includes clipping the circular borders, scaling the image, enhancing the contrast, removing noise, and augmenting the data. The new combined block applies to extracting distinctive deep feature representations, which help to detect the first shape of the edges of each lesion. It is namely the Attention Block and the Conv-Deconv UNET model. The attention block is subsequently implemented in order to augment the robustness and quality of feature depictions derived from a pair of DR images. The Dual Attention Block for the backbone, which is supplement

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Publication Date
Wed Aug 01 2018
Journal Name
Ecotoxicology And Environmental Safety
Biochemical and molecular alterations in freshwater mollusks as biomarkers for petroleum product, domestic heating oil
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Publication Date
Tue Oct 01 2024
Journal Name
Applied Science And Engineering Progress
ZrO2 Nanoparticles Filler-Based Mixed Matrix Polyethersulfone/Cellulose Acetate Microfiltration Membrane for Oily Wastewater Separation
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Membrane technology has emerged as a dynamic field of study in academia and industry for treating produced oily wastewater. ZrO2 nanoparticles (ZrO2 NPs) filler-based mixed matrix polyethersulfone/cellulose acetate microfiltration membranes were fabricated and inspected in the oily wastewater remediation. The fabricated bare PES membrane, PES/CA blended polymers membrane, and PES/CA blended polymers incorporating ZrO2 NPs (ZrO2@PES/CA) membranes by phase inversion technique were inspected by field emission scanning electron microscopy, atomic force microscopy, Fourier-transform infrared spectroscopy, and measurement of water contact angle and porosity. The ZrO2@PES/CA membrane which consisted of 0.5 wt.% ZrO2 NPs (0.5%ZrPC) afforded

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Publication Date
Sun Jun 02 2019
Journal Name
Journal Of The College Of Languages (jcl)
European Loanwords in Modern Persian: واژه های اروپائی دخیل در زبان فارسی نوین ( بحث و بررسی در حوزه¬های معنایی )
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The movement and broadening of foreign and European words into Persian is a topic within historical linguistics. Such changes are semantic, phonological

Since many of these European loanwords into Persian took a remarkable space within Persian dictionaries, and became an indispensible part of the language, a study of the original languages of these loanwords may identify the enormous effect of those languages upon Persian, being a receptor language, and may refer to the liveliness.

Among the important factors which helped the movement of various loanwords into Persian are:

  • Geographical: this is seen via contact between Persian people and those neighboring people, specifically those speaking Ara

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