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jeasiq-1805
The impact of the use of digital marketing channels on the implementation of the strategy of positioning Applied study on a sample of the managers of the International Company for smart card "Key Card"
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 The technology in continuous and quick development, that reflects in all parts of our life and interred both scientific and practical fields. Marketing is one of them, a customer’s way to deal with choosing and demanding the product deferent from the traditional way. Some of the buying processes are electronic now, therefore the current research is identifying the digital channels that entered the world of marketing and influenced the activities and types that fall under this name and how it affects in positioning strategy, which is how to install the product or brand in the mind of the customer and was dimensions (brand identity, brand personality, brand communication, brand awareness, brand image), The researcher took the basic problem of the change in the application of marketing operations using digital channels and how it reflected in the application of the steps of positioning, and the aim of the research was employ digital channels in the application of the strategy of positioning and study the relationship between variables and test according to the hypothesis “The digital marketing channels have a significant impact on positioning strategy”, the managers of the global smart card company in Iraq were chosen 203 managers of the research community and 86 of them were selected for a practical sample to test the hypothesis using the statistical methods of The means and standard deviation to measure the homogeneity of the answers on the questions asked and the simple linear regression to measure the degree of influence between the variables tested. The research found that there is a relationship of influence of digital channels in the application of the strategy of concentration, and the stronger impact on the identity of the brand while the character of the mark relationship weaker, and the researcher recommended to focus on strengthening the elements of the identity of the mark in promotional messages and also needs to strengthen the brand by adopting the principles of commitment and honesty By providing the customer with more honest information and commitment to the timing of service delivery to complete the subsequent steps and crystallize concentration in the mind of the target customer.   

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Publication Date
Mon Nov 12 2018
Journal Name
Arab Science Heritage Journal
الالسنية الألسنية في التراث
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It is not necessary to that any speakers can speak more than a language but the are coming from many origins to concern linguistics search that had  began with an introduction and explanation  to them that the language is still as words  dictionaries on it (a tool for the transfer of ideas). It is basically a tool of the movement. The meaning

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Publication Date
Wed Feb 06 2019
Journal Name
Journal Of The College Of Education For Women
الحرب الاھلیة في سیرالیون
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The civil war in Seralion is considered as complex model of internal
conflicts in Africa because link to crises have relation to political, economical ,
social and cultural conditions, which were infected by disability and paralysis
in function performance, and what have effect on Seralion's relation
internationally or regionally.
In this research discussed three parts, the first is the factors of rise civil
war in Seralion , the second indicated the effected determiners in civil war in
Seralion , the third shown the factors of put end to civil war in Seralion .
The research concluded to significant reality that civil war in Seralion had
strategic effects on regional or international relations .

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Publication Date
Sun Dec 23 2018
Journal Name
Arab Science Heritage Journal
فلسفة العقوبة في الإسلام
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The philosophy of punishment in Islam-oriented values and moral, educational and deterrent punishment is not marked by repressive means of punishment for her contemporary was not very objective but a means to an end and a means of reform is the individual and society.

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Publication Date
Fri Jan 05 2024
Journal Name
Al-academy
Act in Contemporary Painting
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This research concerned with studying act in contemporary painting , based on the role played by the act in achieving the structure of plastic art work artistically and aesthetically . The study consisted of three chapters: In the first one (the methodological framework) the problem has been displayed and the research aimed to detect : 1. The concept of the act in the structure of contemporary painting . 2. The impact of the act in the formation of the artistic style . as well as putting its boundaries represented in artistic movements : Abstract Expressionism , Pop Art and Conceptual Art within the period between 1945 and until the end of the seventh decade of the twentieth century. The Chapter II (theoretical framework) consisted of th

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Publication Date
Thu Jul 01 2010
Journal Name
Political Sciences Journal
في حكومة الشراكة الوطنية
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في حكومة الشراكة الوطنية

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Publication Date
Fri Jun 05 2026
Journal Name
نسق
الحارس في بلاد الرافدين
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كثيرة هي المهن في بلاد الرافدين، وهذه ظهرت للحاجة لها، واسهمت هذه المهن في تطور المجتمع والمحافظة عليه، مثال ذلك مِهنة الحارس، والذي كان عنواناً لبحثنا هذا، مُحاولين في تسليط الضوء على هذه المِهنة وأنواعها واِنتشارها على مُجمل النشاطات في بلاد الرافدين وإسهاماتها في الحِفاظ على الأمن والاِستقرار سواء كان الاِجتماعي أو الاِقتصادي على اِختلافه التجاري البرِّي والبحري، وعلى الزراعة والصِّناعة، وعلى مفاصل أ

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Publication Date
Mon Jan 08 2024
Journal Name
Al-academy
Visual discourse in television
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Visual discourse in cinema and television is an expressive medium that carries its audio and visual elements and is effective in influencing the memory of the recipient, according to multiple patterns of forms and representations aimed at persuasion, influence, entertainment, enjoyment and knowledge. This speech will not pass by the recipient without difficulty, as the multiplicity of forms and techniques of image presentation and the diversity of contents derived from different beliefs, concepts, ideas and perceptions may sometimes reach intersections and conflicts, which is reflected in the form of the screen and the theory of television. This motivates us to know the ways in which audio-visual discourse is produced on television, whic

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Publication Date
Sun Jul 01 2018
Journal Name
Journal Of Educational And Psychological Researches
Equality in Islamic Thought
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The concept of equality in Islamic thought emanates from the unity of human entity that does not breach the concept of equality in itself and it should take differentiation among people as means for development and growth not as excuse for injustice and discrimination. Islamic thought has left all the prevailing norms of differentiation such as (weakness and strength, economic and social position, gender, color, and social class). Islamic thought has underscored the quality of people of different race, race, color, and language which was not familiar in those civilizations before the emergence of Islam such as (Egyptian, Persian, roman civilization). It was common to divide people into different social classes. The aim of Islam is to kee

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Publication Date
Mon Sep 25 2023
Journal Name
Arab Science Heritage Journal
المرأة في الشعر الجاهلي
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          This study is concerned with providing an objective, artistic study of the role of women in the pre-Islamic era, and extracting that status from the most important sources that express the language of that era, which is pre-Islamic poetry. The role of women in contemporary societies, the study sought to clarify those goals from a technical and objective point of view, which contributed to the main purpose of the study, which is the status of women in pre-Islamic poetry. The role of women in pre-Islamic society, and how to describe them in rhetorical sentences in poetry. The study was based on the descriptive analytical approach, which is represented by the use of content analysis, wh

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Publication Date
Thu Nov 29 2018
Journal Name
Arab Science Heritage Journal
الفرد في الاقتصاد الإسلامي
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The theme of the individual in Islamic Economics is one of the important topics to demonstrate an established fact , that the Islamic economy may discriminate in granting individual full rights , which guarantees a safe living reassuring

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