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jeasiq-1805
The impact of the use of digital marketing channels on the implementation of the strategy of positioning Applied study on a sample of the managers of the International Company for smart card "Key Card"
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 The technology in continuous and quick development, that reflects in all parts of our life and interred both scientific and practical fields. Marketing is one of them, a customer’s way to deal with choosing and demanding the product deferent from the traditional way. Some of the buying processes are electronic now, therefore the current research is identifying the digital channels that entered the world of marketing and influenced the activities and types that fall under this name and how it affects in positioning strategy, which is how to install the product or brand in the mind of the customer and was dimensions (brand identity, brand personality, brand communication, brand awareness, brand image), The researcher took the basic problem of the change in the application of marketing operations using digital channels and how it reflected in the application of the steps of positioning, and the aim of the research was employ digital channels in the application of the strategy of positioning and study the relationship between variables and test according to the hypothesis “The digital marketing channels have a significant impact on positioning strategy”, the managers of the global smart card company in Iraq were chosen 203 managers of the research community and 86 of them were selected for a practical sample to test the hypothesis using the statistical methods of The means and standard deviation to measure the homogeneity of the answers on the questions asked and the simple linear regression to measure the degree of influence between the variables tested. The research found that there is a relationship of influence of digital channels in the application of the strategy of concentration, and the stronger impact on the identity of the brand while the character of the mark relationship weaker, and the researcher recommended to focus on strengthening the elements of the identity of the mark in promotional messages and also needs to strengthen the brand by adopting the principles of commitment and honesty By providing the customer with more honest information and commitment to the timing of service delivery to complete the subsequent steps and crystallize concentration in the mind of the target customer.   

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Publication Date
Wed Sep 04 2013
Journal Name
مكتبة كلية الادارة والاقتصاد جامعة بغداد
أثر السياسة المالية في تحقيق الاستقرار والنمو في العراق للمدة 1990-2010
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Publication Date
Fri Dec 02 2022
Journal Name
الاستاذ
جماليات البيان في الخطاب الصوفي قراءة في شعري جلال الدين وابن الفارض
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Publication Date
Wed Dec 20 2023
Journal Name
Arab Science Heritage Journal
الشعر في كتاب )المسلمون في االندلس ( للمستشرق دوزي شعر عصر الطوائف انموذجا
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Poetry occupied a prestigious position for the rulers in AlAndalus, especially the state of the sects in which the kings, who
were originally poets, ruled. This is why they made the poets
close to them, and their court was never empty of them, they
even specified a day in which valuable gifts were given to them.
Poems of praise and love were written,

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Publication Date
Mon Jan 01 2007
Journal Name
Journal Of Educational And Psychological Researches
أثر أنموذج لاندا في تحصيل طالبات الصف الخامس العلمي في مادة الاحياء
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اظهرت نتائج ابحاث تربوية اجريت في الولايات المتحدة الامريكية ان تدريس مادة الاحياء يعتمد على حفظ المصطلحات والمفاهيم العلمية دون فهم واستيعاب لها، كما ان الاساليب والطرائق التدريسية المتبعة تقليدية وتؤكد على الجوانب الشكلية والنظرية والحفظ والتلقين. (عايش،1999،ص8).

        واشارت دراسة في وزارة التربية العراقية ان مادة الاحياء تشارك بعض المواد الاخرى في صعوبتها في المرحلة

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Publication Date
Sat Mar 01 2014
Journal Name
Journal Of Accounting And Financial Studies ( Jafs )
دور الدولة في حل معوقات التنمية الزراعية في العراق بعد عام 2003
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تحتل التنمية الزراعية في معظم بلدان العالم مكانة مهمة ومتميزة لما لها من دور مهم في الحياة الاقتصادية والاجتماعية .ففي البلدان المتقدمة كان هناك دعم كبير  مالي وفني وعلمي وتكنولوجي من قبل الحكومات الى القطاع الزراعي على الرغم من الامكانيات المالية والفنية والادارية والتكنولوجية التي يمتلكها القطاع الخاص الزراعي.لذا فمن الضروري قيام الحكومات في البلدان الناميه بشكل عام والعراق بشكل خاص بتقديم كل اشكال

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Publication Date
Wed Mar 30 2022
Journal Name
Arab Science Heritage Journal
قراءة نقدية في كتاب ( ميزان الاعتدال في نقد الرجال) للذهبي (ت 748هـ)
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 Although al-Dhahabi had rulings on his translations, because he excluded from them the terms and expressions that hadith critics and his men used in his evaluation of non-narrators due to the different directions of the translator for them

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Publication Date
Thu Mar 01 2007
Journal Name
Journal Of Economics And Administrative Sciences
الإفصاح عن الاستثمار في الموارد البشرية في التقارير المالية للوحدات الاقتصادية العراقية
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Abstract

The economic entities view about human resources has been changed from traditional view based on the resources as one of production factors required for achieving the activities that lead to create products in turn for financial substitute embodied in wages, toward contemporary view consider human resources the most important richest investments, a real source for continuing, developing, and achieving competitive advantage for the entity.

From that point, this research dealt with studying the subject of disclosing investment information of human resources in the financial reports of Iraqi economic entities. The research ended with stating a suggestive model for the

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Publication Date
Sun Dec 02 2018
Journal Name
Arab Science Heritage Journal
الحركات الحركات الاسلامية وأثرها في الأستقرار السياسي في لبنان (انموذج حزب الله)
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Characterized the study of Islamic movements in Lebanon, as other studies in the Arab world by being the study of the subject in a different and distinct field on more than one level, environment in which they were composed of components very sectarian and confessional diversity

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Publication Date
Sun Jan 01 2006
Journal Name
Journal Of The College Of Languages (jcl)
El realismo del personaje de Lazarillo de Tormes por el tratado primero "cuenta Lazaro su vida y cuyo hijo fue"
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El Lázarillo señala a fines del reinado del emperador, el comienzo de un
nuevo género en la literatura castellana. A través de sus páginas nos adentró en un
mundo de pobreza, de
hambre secular, de hipocresía, y rodeado de problemas.
Lázaro cuenta en primera persona sus aventuras comenzando por su nacimiento, en
una aceña de las riberas del río Tormes. Condenando su padre como ladrón y, su
madre se entrega al mas vil morisco - cuya conducta deja también que desea –
haber pasado hambre y le entrega, siendo todavía un niño, a un ciego de alma ruin
para que, acompañándole, se gana la vida. Para aplacar el hambre, pues el ciego le
daba poco de comer, el muchacho le hace objeto, de repetidas tretas.

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Publication Date
Sun Aug 30 2020
Journal Name
Arab Science Heritage Journal
صناعة المخطوط في العراق
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The Arab heritage is considered one of the treasures of the noble human civilizations, as it is a deep-rooted heritage, when the dawn of Islam dawned on the Arabian Peninsula, and when its conquests spanned,

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