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jeasiq-1805
The impact of the use of digital marketing channels on the implementation of the strategy of positioning Applied study on a sample of the managers of the International Company for smart card "Key Card"
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 The technology in continuous and quick development, that reflects in all parts of our life and interred both scientific and practical fields. Marketing is one of them, a customer’s way to deal with choosing and demanding the product deferent from the traditional way. Some of the buying processes are electronic now, therefore the current research is identifying the digital channels that entered the world of marketing and influenced the activities and types that fall under this name and how it affects in positioning strategy, which is how to install the product or brand in the mind of the customer and was dimensions (brand identity, brand personality, brand communication, brand awareness, brand image), The researcher took the basic problem of the change in the application of marketing operations using digital channels and how it reflected in the application of the steps of positioning, and the aim of the research was employ digital channels in the application of the strategy of positioning and study the relationship between variables and test according to the hypothesis “The digital marketing channels have a significant impact on positioning strategy”, the managers of the global smart card company in Iraq were chosen 203 managers of the research community and 86 of them were selected for a practical sample to test the hypothesis using the statistical methods of The means and standard deviation to measure the homogeneity of the answers on the questions asked and the simple linear regression to measure the degree of influence between the variables tested. The research found that there is a relationship of influence of digital channels in the application of the strategy of concentration, and the stronger impact on the identity of the brand while the character of the mark relationship weaker, and the researcher recommended to focus on strengthening the elements of the identity of the mark in promotional messages and also needs to strengthen the brand by adopting the principles of commitment and honesty By providing the customer with more honest information and commitment to the timing of service delivery to complete the subsequent steps and crystallize concentration in the mind of the target customer.   

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Publication Date
Sun Jul 01 2018
Journal Name
Ieee Transactions On Intelligent Transportation Systems
Real-Time Intersection-Based Segment Aware Routing Algorithm for Urban Vehicular Networks
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High vehicular mobility causes frequent changes in the density of vehicles, discontinuity in inter-vehicle communication, and constraints for routing protocols in vehicular ad hoc networks (VANETs). The routing must avoid forwarding packets through segments with low network density and high scale of network disconnections that may result in packet loss, delays, and increased communication overhead in route recovery. Therefore, both traffic and segment status must be considered. This paper presents real-time intersection-based segment aware routing (RTISAR), an intersection-based segment aware algorithm for geographic routing in VANETs. This routing algorithm provides an optimal route for forwarding the data packets toward their destination

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Publication Date
Tue Feb 01 2022
Journal Name
Baghdad Science Journal
An Efficient Algorithm for Fuzzy Linear Fractional Programming Problems via Ranking Function
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In many applications such as production, planning, the decision maker is important in optimizing an objective function that has fuzzy ratio two functions which can be handed using fuzzy fractional programming problem technique. A special class of optimization technique named fuzzy fractional programming problem is considered in this work when the coefficients of objective function are fuzzy. New ranking function is proposed and used to convert the data of the fuzzy fractional programming problem from fuzzy number to crisp number so that the shortcoming when treating the original fuzzy problem can be avoided. Here a novel ranking function approach of ordinary fuzzy numbers is adopted for ranking of triangular fuzzy numbers with simpler an

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Publication Date
Sun Sep 01 2013
Journal Name
2013 Ieee International Conference On Circuits And Systems (iccas)
Improved undetected error probability model for JTEC and JTEC-SQED coding schemes
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The undetected error probability is an important measure to assess the communication reliability provided by any error coding scheme. Two error coding schemes namely, Joint crosstalk avoidance and Triple Error Correction (JTEC) and JTEC with Simultaneous Quadruple Error Detection (JTEC-SQED), provide both crosstalk reduction and multi-bit error correction/detection features. The available undetected error probability model yields an upper bound value which does not give accurate estimation on the reliability provided. This paper presents an improved mathematical model to estimate the undetected error probability of these two joint coding schemes. According to the decoding algorithm the errors are classified into patterns and their decoding

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Publication Date
Wed Jan 01 2020
Journal Name
Journal Of King Saud University - Science
Three iterative methods for solving second order nonlinear ODEs arising in physics
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Publication Date
Tue Jan 30 2024
Journal Name
Iraqi Journal Of Science
Parallel Particle Swarm Optimization Algorithm for Identifying Complex Communities in Biological Networks
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    Identification of complex communities in biological networks is a critical and ongoing challenge since lots of network-related problems correspond to the subgraph isomorphism problem known in the literature as NP-hard. Several optimization algorithms have been dedicated and applied to solve this problem. The main challenge regarding the application of optimization algorithms, specifically to handle large-scale complex networks, is their relatively long execution time. Thus, this paper proposes a parallel extension of the PSO algorithm to detect communities in complex biological networks. The main contribution of this study is summarized in three- fold; Firstly, a modified PSO algorithm with a local search operator is proposed

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Publication Date
Sun Dec 02 2018
Journal Name
Iraqi Journal Of Physics
Optical properties for TiO2 / PMMA nanocomposite thin films prepared by plasma jet
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PMMA/TiO2 homogeneous thin films were deposited by using plasma jet system under normal atmospheric pressure and room temperature. PMMA/TiO2 nanocomposite thin film synthesized by plasma polymerization. Titanium oxide was mixed with Methyl Methacrylate Monomer (MMA) with specific weight ratios (1, 3 and 5 grams of TiO2 per 100 ml of MMA). Optical properties of PMMA/TiO2 nanocomposite thin films were characterized by UV-Visible absorption spectra using a double beam UV-Vis-NIR Spectrophotometer. The thin films surface morphological analysis is carried out by employing SEM. The structure analysis are achieved by X-ray diffraction. UV-Visible absorption spectra shows that the increasing the concentration of titanium oxide added to the polym

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Publication Date
Mon Apr 20 2026
Journal Name
Baghdad Science Journal
Approximate Solution and Simulation for Fractional Burger Equation with Two Initial Conditions
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This paper considers the nonlinear homogeneous fractional Burger's equation as a type of nonlinear fractional partial differential equations (FPDE). Our goal in this paper is to show that an initial value problem (IVP) can be modified with a second initial condition when (α ∈ ( 1,2 ]) as the velocity of the movement, and the obtained solution agrees with the nature of the wave with space and time for the problem. The Caputo fractional derivative is used in all the fractional derivatives. Also, the algorithm of the Laplace transform decomposition method (LTDM) for fractional PDEs is presented. The approximate solution converges to the exact solution in Theorem 1. Also, a numerical simulation is made to confirm the theoretical resu

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Publication Date
Thu Mar 19 2026
Journal Name
International Journal Of Mechatronics And Applied Mechanics
NONLINEAR TRACKING MOTION CONTROL BASED MULTI-VERSE OPTIMIZATION FOR MAGNETIC LEVITATION SYSTEMS
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Magnetic levitation (Maglev) systems are employed in a wide range of applications and are therefore of significant practical importance, which has led to growing research interest. This paper presents the design of a terminal synergetic control (TSC) and feedback linearization-based proportional-integral-derivative plus second-order derivative (FL-PIDD2) controller for the Maglev system. For developing the control law of both controllers, the mathematical model of the Maglev system is converted into a canonical system where the expression of the nonlinearity is displayed in the last differential dynamic equation of the system. The determination of the TSC and FL-PIDD2 gains for achieving the desired dynamic response is carried out using the

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Publication Date
Sun Jan 01 2023
Journal Name
Computers, Materials & Continua
An Efficient Method for Heat Recovery Process and燭emperature燨ptimization
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Publication Date
Wed Aug 31 2022
Journal Name
International Review On Modelling And Simulations (iremos)
Inexpensive DC to AC Inverter Device for Artificial Saline Soils Resistivity Analysis
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In aired and semiarid areas like Iraq, saline soil may be considered one of the major concerns. In addition to environmental effects, they may produce significant geotechnical hazards that could interrupt the structure stability depending on the salt type and its concentration. So, it is crucial to identify the degree of the soil salinity with a proper tool for getting a qualified assessment and consequently offering a suitable treatment. In this paper, the electrical resistivity technique has been employed to detect the degree of soil salinity by considering a new electronic system. The system used a single-phase Direct Current (DC) to Alternating Current (AC) inverter accompanied by a transformer. Natural soils became artificially saline

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