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jeasiq-1805
The impact of the use of digital marketing channels on the implementation of the strategy of positioning Applied study on a sample of the managers of the International Company for smart card "Key Card"
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 The technology in continuous and quick development, that reflects in all parts of our life and interred both scientific and practical fields. Marketing is one of them, a customer’s way to deal with choosing and demanding the product deferent from the traditional way. Some of the buying processes are electronic now, therefore the current research is identifying the digital channels that entered the world of marketing and influenced the activities and types that fall under this name and how it affects in positioning strategy, which is how to install the product or brand in the mind of the customer and was dimensions (brand identity, brand personality, brand communication, brand awareness, brand image), The researcher took the basic problem of the change in the application of marketing operations using digital channels and how it reflected in the application of the steps of positioning, and the aim of the research was employ digital channels in the application of the strategy of positioning and study the relationship between variables and test according to the hypothesis “The digital marketing channels have a significant impact on positioning strategy”, the managers of the global smart card company in Iraq were chosen 203 managers of the research community and 86 of them were selected for a practical sample to test the hypothesis using the statistical methods of The means and standard deviation to measure the homogeneity of the answers on the questions asked and the simple linear regression to measure the degree of influence between the variables tested. The research found that there is a relationship of influence of digital channels in the application of the strategy of concentration, and the stronger impact on the identity of the brand while the character of the mark relationship weaker, and the researcher recommended to focus on strengthening the elements of the identity of the mark in promotional messages and also needs to strengthen the brand by adopting the principles of commitment and honesty By providing the customer with more honest information and commitment to the timing of service delivery to complete the subsequent steps and crystallize concentration in the mind of the target customer.   

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Publication Date
Sun Dec 31 2017
Journal Name
College Of Islamic Sciences
Abu Mijlaz Al-Basri and his approach to traditional interpretation
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Research summary

 


This research discloses the study of the methodology of one of the notables of the followers, which is: (Abi Mijlis Al-Basri), who had a clear impact on many commentators after him, especially in the field of interpretation by impact. This study included two topics:

The first: his biography and scientific

The second: his methodology in the traditional interpretation.

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Publication Date
Tue Jan 01 2008
Journal Name
مجلة كلية الاداب جامعة بغداد
تحقيق نظريات العلاقات العامة في الجامعات العراقية
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ان استعمال الاساليب والنظريات العلمية الحديثة في عمل العلاقات العامة من شأنه ان يجعل عمل ادارات العلاقات العامة نافعاً ومؤثراً نافعاً للمؤسسة ومؤثراً في جمهورها ومحيطها الخارجي وكلما اتسع نشاط المؤسسة وكبر حجمها وامتدت الرقعة الجغرافية التي تنتشر عليها تشكيلات المؤسسة وفروعها كلما كبرت وكثرت التحديات والتهديدات التي تواجه المؤسسة ونشاطها وبذلك تكون الحاجة ماسة الى وجود ادارات متخصصة بالعلاقات العامة تس

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Publication Date
Sun Jun 01 2008
Journal Name
Journal Of The College Of Languages (jcl)
Çağdaş Türk şiirinde imgenin rolü ve önemi Giriş
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Şiiri şiir yapan öğlerin başında imge (hayal, tasavvur, imaj) gelir. İmgesiz şiir düşünülmez. İmge nedir?
İmge duyuyla elde edilen güzelliklerin, deneyimin dil aracıyla ortaya konulmasıdır. Şiiri şiir yapan sadece içeriği değil. Sunuluşu, imgelerin etkili bir biçimde kullanılışı, şairinin bu konudaki yetenek ve ustalığı, insana hitap etmesi, değişimlere açık oluşu, evrenselliği, kalıcılığı, sıra dışı güçlü anlatığına başvuruşu, söz sanatlarından yararlanması, öz anlatım biçimi, kimi zaman alışılmamış bağdaştırmaları bünyesinde barındırması ve sık sık da yinelemeler yardımıyla zengin anlatım aktarımıdır.
Biz bu çalışmamızda şiirde yalnızca imge

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Publication Date
Sun Jan 02 2005
Journal Name
Political Sciences Journal
الليبرالية : نظرة في منطلقاتها الفكرية وآفاقها المستقبلية
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الفيدرالية : نظرة في منطلقاتها الفكرية وآفاقها المستقبلية

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Publication Date
Thu Jul 29 2021
Journal Name
Arab Science Heritage Journal
الاصول الثنائية والثلاثية والرباعية في الاصول المعجمي
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We conclude that verbs in terms of the number of letters divided into abstract and enlarged

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Publication Date
Sun Mar 26 2023
Journal Name
Arab Science Heritage Journal
شِعريَّةُ الرمزِ والأُسطورةِ في القصيدةِ النِّسويةِ المعاصرةِ
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There is no doubt that this topic has received more study and research than other analytical studies of contemporary poetry models, but many scholars did not stop at the limits of crystallizing the features of feminist poetic production, given its active role in building the features of the modern Arab literary entity.

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Publication Date
Wed Dec 30 2020
Journal Name
Journal Of Legal Studies And Researches
سياسة التجريم في ظل تراجع المعايير الأخلاقية
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يتعلق موضوع بحثنا في الصلة بين القانون والاخلاق، إذ تكمن جوهر فكرة القانون عموما والجنائي بشكل أخص فهذا الاخير انما يتعامل اساسا مع صور المساس الاكثر خطورة بالمعايير الاخلاقية والقيم التي تستند اليها. ويتعلق الامر بعد ذلك بالحقائق الاجتماعية التي تؤكد وجود تباين ملحوظ في مستويات الالتزام الفردي والجمعي بتلك المعايير نتيجة للتغير والتغيير الاجتماعي السلبي او الايجابي فإذا جمعنا ذلك مع ثبات القانون النسبي ك

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Publication Date
Sat Jan 01 2000
Journal Name
مجلة العلوم الزراعية العراقية
تاثير السماد البوتاسي في نمو نباتيل الراننكيل
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Publication Date
Wed Dec 01 2010
Journal Name
Journal Of Economics And Administrative Sciences
العولمة الاقتصادية وتأثيرها في سوق العمل المصري
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ان العولمة هي ظاهرة العصر وبحكم شمولية ابعادها وعمق اثارها اصبحت قضيتها تثير جدلا واسعا بين الباحثين (واصحاب القرار) متضمنا المصطلح والمفهوم والتجليات والمضمون والوسائل والاهداف، ولقد بدأت ملامح وخصائص هذه الظاهرة تتسارع لتشكل الهندسة الجديدة لاقتصاد القرن الحادي والعشرين وفي ظل هذا الاتجاه نحو تقسيم العمل الدولي ظهرت نتائج ومزايا عكست مديات التغيرات على مجمل الحياة الاقتصادية والاجتماعية للمجتمعا

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Publication Date
Sun Oct 04 2009
Journal Name
Journal Of Educational And Psychological Researches
استحصال الخبرات اللغوية للأطفال في مرحلة الرياض
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تنبع أهمية البحث من أهمية الخبرات اللغوية التي يكتسبها الأطفال في مرحلة الرياض لما لها من أهمية بالغة في تطوير النمو اللغوي لطفل الرياض وزيادة ذخيرته اللغوية في المرحلة المستقبلية القادمة.

أن ما يكتسبه الطفل في مرحلة الرياض من ألفاظٍ وكلمات تساعد على تنمية محصوله اللغوي وتمكنهُ من النطق اللغوي السليم وتطوير قابليتهِ على تكوين الجُمل والعبارات السليمة التي تُمهد لدخولهِ المرحلة الابتدائ

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